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Business Intelligence TrainingSocial Media Marketing Training
Social media marketing (SMM) is a process of creating awareness, consideration, and conversion through social media sites. Social media marketing training focuses on efforts to build content. So, it inspires users to share it across their social channels. This SMM training helps to increase your online audience and to build your social brand.
In today’s marketing world, companies require effective and profitable social media strategies. It connects people, assembles audience and conveys the brand outreach. Most of the businesses today have moved over from traditional advertising to social media marketing and content marketing to engage with lots of fans. Join the best social media marketing training in Chennai to create an engaged community and audience for your business with social advertising.
- Starts from 8,999
Batch Training - Get Price
Individual Training - Get Price
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Custom Training - Enroll Now Demo Class
Key Features
Want Help?
We are ready to guide you.Call us +91 9025 500 600
About Social Media Marketing Course
Zuan education provides high-quality training on SMM. Our Social media marketing classes express how to drive meaningful audience and following with social media optimization on Facebook, Google Plus, Twitter, Instagram, LinkedIn, and Pinterest, etc.
Our SMM courses cover the Social Channel Analysis, Social Competitor Analysis, Social Media Engagement, Social Advertising Campaign and Content Creation. Our Best Social Media Marketing courses give practical learning on social media tools, technology, and platforms used to manage and measure success.
Expert trainers
Learn social media marketing from industry experts who are firm in training. They have trained over 1,000+ students. And they continue to keep our courses relevant. .
What Will I Learn?
- Find out how to attract an audience, give value for followers, develop a brand.
- Arrange targeted exhibit campaigns on platforms like Facebook and Twitter.
- Utilize Shared media even for customer services & PR.
- Know the large-scale range and risk of social media.
- Build a social media strategy to create a vision and reach goals.
Career growth
In social media, the marketing shifted - from ‘selling’ to ‘engaging.' The roles and names change from the executive level to the VP level. The salaries range from Rs. 2 lakhs per annum and raise growing to Rs. 8 – 12 lakhs as one goes high. SMM has great career openings. It has an essential part of the businesses too.
How is Social Media Marketing being Used?
For different people like Bollywood stars, cricketers, chefs, schools, public institutions and businesses making on shared media to connect with fans, release bits of news on their work, and respond to viewers interest.
Even newspapers, radio, television tune into social media to distribute news. It makes readers involve through promotional activities such as games, contests, quizzes and providing breaking news.
SMM viewed as a low-investment, high return of business tool by those who cannot spend on high-budget television/newspaper ads to reach their goals. Social media is the best way to create awareness and build fame throughout new product launches.
Join the best social media training institute in Chennai to create an engaged community along with your business.
SMM Course Syllabus
Module 1: Introduction
- Overview Top Social Media Platform
- Social Media Optimization
- What is Social Media Optimization?
- Why Social Media Need Small Business
- Audience, Engagement, Reach
- News Feed, Timeline, Post
- Social Media Newsfeed Algorithm
Module 2: Facebook Optimization
- Facebook Profile Vs Business Page
- How to Create Facebook Business Page
- Understand Facebook Business Categories
- How to Set Target Audience
- Create Effective Page Timeline
- Set You Call to Action Button
- How to effectively fill your business information
- How to Set Country and Age Restriction
- Event Page
- Offer Post
- How to Create and Participate Facebook groups
- How to Effectively Update Your in Page Timeline
- Timing for Update Status of Business
- Publishing Tools
- Report - Insight
Module 3: Facebook Marketing
- How to create a Facebook ad account
- Understanding Facebook Ad Account
- What is Campaign Objective
- How to select Right Budget for your Business
- Bid Strategies
- How to Find the Right Audience on Facebook
- Targeting Examples for Different Industries - Real Estate, Education, Ecommerce, etc
- What is Ad Placement?
- What is Identity?
- Ad Setup?
- Ad Creatives
- Understanding Custom Audience
- What is Pixel?
- How to Install Pixel
- URL Parameters
- How to bill for facebook Ads
- Measure your Ads
- Managing your ads
- How to remarketing on Facebook help your business
- Track engagement
- Ad types
- Campaign Measurement
- Conversion Tracking
- Tracking Paid Users
- Creating Customized Reports
Module 4: Instagram Optimization
- Introduction.
- How to Create an Instagram Business Account.
- Learn about your customer with instagram insights.
- How to create a successful instagram post?
- Reels post.
- Photo post.
- Carousel post.
- Use relevant tags.
- Hashtag Research.
Module 5: Instagram Marketing
- Introduction
- How to create Instagram Ads - Photo Ads, Video Ads, Carousel Ads, Collection Ads, Lead Generation Ads.
- How to Increase your Sales potentially with Instagram Ads.
- How to Create Instagram Story Ads, Instagram Reels Ads.
- How to use the carousel Ads and Collection Ads to sell more products.
- How to use Lead Generation ads to collect thousands of customers for your business.
Module 6: YouTube Optimization
- Introduction.
- How to Create a Youtube Channel.
- What is Youtube Studio?
- Channel Customization.
- How to create a Playlist.
- What is Monetization?
- What are Copyrights?
- How to upload videos
- How to Optimize Title, Description, Hashtags.
- How to Create Video Chapters.
- How to add different types of cards to your videos.
- How to add a thumbnail.
- How to add an End Screen.
- Youtube Analytics.
Module 7: Youtube Marketing
- Introduction to Video Marketing
- Understanding Video Campaign
- Youtube Ads Types
- Bumper Ads
- Skippable Ads
- Non-Skippable Ads
- Infeed Video Ads
- Outstream Ads
- Drive Conversion Ads
- Ad Sequence Ads
- Understanding Bid Strategy
- How to Select the Right Budget for your Campaign.
- How to Select the Correct Network for Video Campaign.
- Video Ad Groups
- Targeting Options
- Bringing Visitors to Your Website Through YouTube Videos.
Module 8: Twitter Optimization
- Introduction to Twitter
- How to set up a Twitter account and optimize it.
- How to come up with ideas on what to tweet about
- How to get Twitter followers
- How to generate more likes and engagement on your posts
- Hashtag Research
Module 9: Twitter Marketing
- Get Started with Twitter Ads
- Campaign Objective.
- Twitter Ad Formats.
- Targeting.
- Ads Best Practices.
- Twitter Analytics.
- Measurement.
Module 10: LinkedIn Optimization
- Introduction to LinkedIn Optimization
- Individual Page Vs Company Page
- Connection
- Jobs
- My Network
- Group
- Hashtags
Module 11: LinkedIn Marketing
- Creating Company Page
- Types of Campaigns
- Audience Targeting
- Bidding Strategies
- Advertising in LinkedIn
- Reporting
Module 12: Pinterest Optimization
- Pinterest Introduction
- Pinterest Profile Optimization
- Pinterest Board Creation
- Pins Posted
- Pinterest Increase Followers
- Website Verification
- Business Account
- Pinterest Analytics
Social Media Marketing Certification
After finishing our course, trainees will receive a course completion Certificate in Social Media Marketing training from Zuan Education. This Social media marketing certificate will give you the best from others.
- Any Graduate / Diploma / ITI course
- Basic Computer Skill
- Basic Internet Knowledge
- Social Media awareness is an added advantage
- Freshers & Job Seekers
- Marketing Professionals
- WebMasters / Freelancers
- Business Owners/Self Employed
- Well-Structured and Industry-Relevant Course Curriculum
- Experienced and Dedicated Faculty Members
- Exposure to Live Projects from Day One
- Periodic Evaluation and Feedback
- Placement Assistance on Successful Completion
- 12 Days with Flexible Timing
- 2 Hours/Day for Weekdays Batch
- 4 Hours/Day for Weekend Batch
- Live Instructor-led Online Training also available via Skype and Teamviewer
Contact Office:
- Phone : 044 43 53 4999
- Mobile : 9025 500 600
- Email : admission@zuaneducation.com
- Location: New No. 61, 2nd Floor, Arcot Road, Kodambakkam, Chennai
Get Placement by Zuan
Our social media marketing training institute provides the 100% job assistance to all our students. Along with this Social Media course, you can get the placement from top level companies.
FAQ
What is the duration of the social media training Course?
The social media optimization course duration is 24 hours. Depends on your convenience, you can select the timing.
Do Social Media Marketing persons get enough job Opening?
Many businesses have lots of job openings for SMM, SMO Analyst. Social media sites - Twitter, Facebook, LinkedIn, Youtube, Pinterest and G+ all have thousands of customers waiting for you to explore.
What Do I do if I miss some classes?
If you miss your classes, you can attend the missed classes with other batches.
How is the Social Media Marketing course different at Zuan?
- The complete social media marketing training program covers basic to advanced level of SMM techniques.
- Trainers are highly experienced and qualified from industry.
- Live project SMO training and practical class.
- Best support for Placement assistance
- Weekend batch for busy working professionals
- Our social media marketing training institute offers up-to-date practical learning with the conceptual theories.
What do I need to know to do this SMO course?
You only need to have the basic computer knowledge to do this SMO Training courses
Who are the instructors?
We follow the topic expert model of training. We have the instructors of 7+ years experience; working on live projects with us.
Is it an Online or Classroom social media marketing training course?
We conduct training for the classroom as well as for online social media marketing courses.
What is your social media marketing course fees?
If you want to know the exact course fees or any other inquiries, feel free to contact us via +91 9025 500 600, info@zuaneducation.com or reach us by filling inquiry form.
