Pay Per Click Training Course

Pay Per Click Advertising Training

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Pay Per Click Training

Pay Per click (PPC) is one of the main strategies used in Search Engine Marketing (SEM). It is used by marketers who want to advertise their products/services online. Google Adwords & Bing Ads reaches more than 90% of the internet users who search for information in Google and Bing.

  • pay per click batch training Batch Training
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  • pay per click online training Online Training
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  • pay per click custom training Custom Training
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Key Features

Free Demo Class Available
Course Duration - 20 Hours
Live Project Training
100% Job Oriented Training
Industry Expert Faculties
Customized Syllabus
Individual Approach for Every Student
Affordable Fees Structure
Doubt Clarification Session
Completed 400+ Batches

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About Pay Per Click Course

ppc training course

Our PPC Training Course focuses on the top three search engines such as Yahoo, Bing (MSN), and Google. This PPC training program will cover all the practical features of Google Adwords, targeting best practices for Adwords campaign - keyword selection, structure, ads position preferences, and creative optimization. Our courses are challenging even for experienced marketers. Pay Per Click training course provides a detailed and practical approach to developing and managing a successful and profitable SEM advertising campaign.

Why is it important to be involved in PPC advertising?

Well, a recent study by Jupiter Media shows that whooping 97% of the searchers go online first for products and services while considering the genuineness of the business. Search is growing explosively. In 2013, it was 62 billion searches per month in the first quarter of the year, and now in 2016, Google and Yahoo collectively account for overwhelming 91 billion searches made online.

  • PPC is one of the greatest ways of Direct Online Marketing.
  • PPC results are quicker when compared to SEO operations.
  • Best for startup businesses who are planning to acquire online leads.
  • Many big companies hire PPC experts with a high paying job in MNCs & corporate.
  • If you own a business and running a PPC campaign, we would suggest undergoing the SEM Training to optimize your price.

Call or Click mindset: People search locally for businesses or services online, and over 90% will either call or visit the website before making a purchase. Now you can’t go against the fact that the business which is not available online is in a complete risk state.

How PPC works?

Pay per Click is a great scenario provided by many successful online advertisers. These are the sponsored links appear at the top and on the right-hand side of the page in all the leading search engines. Pay Per Click works same across all platforms of search engines. Google, Yahoo, Bing are three major players regarding PPC advertising. Each of these search engines got their platforms for PPC campaigns. It involves in finding the right keyword to focus on in your website to show up in the search engine results. PPC works on an auction process where several ads compete based on biddings. As a result, the ads get placed at the top position of the Golden Triangle to get higher visibility.

Professionals who study PPC course with us:

Pay per click training program is suitable for individuals who are interested in growing in-depth knowledge of paid search engine marketing activities. Traffic builders, online advertisers, SEM specialists, organizers are likely to have a magnetic attraction towards this Pay Per Click training course because of the excellent search visibility of their business enterprise.

Why join PPC course with Zuan Institute?

  • We have PPC expert certified trainers to provide PPC training classes.
  • Our PPC training institute will provide you better learning experience with the live project training.
  • We offer both PPC classroom training and online Google Adwords classes.
  • We support you to get Google Adwords Certification.
  • Zuan education provides best PPC training in Chennai with 7+ years of experienced professionals.
  • We also help you take exams for Google AdWords certification without charging any additional fees.

PPC Course Syllabus

Pay Per Click Fundamental
  • Introduction
  • PPC Concepts
  • Type Of Ads
  • ROI
  • Conversion Rate
  • Measurement
Google Adwords
  • Google Adwords (PPC)
  • Introduction to online advertising and adwords
  • Adwords account and compaign basics
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • PPC Basic
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Stragies
  • Search Network
  • Display network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring and Conversion Tracking
  • Reports
Bing Ads
  • Bing Ads (PPC)
  • Introduction to Campaigns and Ad Groups
  • Importing Campaigns, Ad Groups and Keywords
  • Bidding and Traffic Estimation
  • Import From Google Adwords
  • Ads creation
  • Choosing right Keywords
  • Bing Ads Reports
  • Conversion Tracking with Campaign Analytics
  • Bing Ads Editor Account Management Tips
  • Bing Ads Editor Campaign Optimization

Pay Per Click Certification

Pay Per Click training course certification is a step to show that you've undergone enough training to sharpen your advertising skills. This Google Adwords Certification course gives an added value to your PPC profile and makes your CV more attractive.

Google Google
Google Adwords Google Adwords
Bing Ads Bing Ads
Inboud Inboud
Zuaneducation Zuaneducation
  • Student or Graduate
  • Basic Computer Skill and Internet Knowledge
  • Basic Knowledge in Marketing
  • Knowledge about Website, SEO
  • Fresh Job Seekers
  • Marketing & Advertising Professionals
  • IT Professionals
  • Business Owners / Freelancers
  • Well-Structured and Industry-Relevant Course Curriculum
  • Experienced and Dedicated Faculty Members
  • Exposure to Live Projects from Day One
  • Periodic Evaluation and Feedback
  • Placement Assistance on Successful Completion
  • 10 Days with Flexible Timing
  • 2 Hours/Day for Weekdays Class
  • 4 Hours/Day for Weekend Class
  • Live Instructor-led Online Training also available via Skype and Teamviewer
Contact Office:
  • Phone : 044 43 53 4999
  • Mobile : 9025 500 600
  • Email :
  • Location: New No. 61, 2nd Floor, Arcot Road, Kodambakkam, Chennai

Get Placement by Zuan

Zuan education provides 100% job assistance to all candidates. Our pay per click marketing or Google Adwords training course will guide you to get placement in the top level companies.