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Pay Per Click Training Course

Google AdWords Training in Chennai

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Pay Per Click Training

Pay Per click (PPC) is one of the main strategies used in Search Engine Marketing (SEM). It is used by marketers who want to advertise their products/services online. Google Adwords & Bing Ads reaches more than 90% of the internet users who search for information in Google and Bing.

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Key Features

Free Demo Class Available
Course Duration - 24 Hours
Live Project Training
100% Job Oriented Training
Industry Expert Faculties
Customized Syllabus
Individual Approach for Every Student
Affordable Fees Structure
Doubt Clarification Session
Completed 400+ Batches

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About Pay Per Click Course

ppc training course

Our PPC Training Course focuses on the top three search engines such as Yahoo, Bing (MSN), and Google. This PPC training program will cover all the practical features of Google Adwords, targeting best practices for Adwords campaign - keyword selection, structure, ads position preferences, and creative optimization. Our courses are challenging even for experienced marketers. Pay Per Click training course provides a detailed and practical approach to developing and managing a successful and profitable SEM advertising campaign.

Why is it important to be involved in PPC advertising?

Well, a recent study by Jupiter Media shows that whooping 97% of the searchers go online first for products and services while considering the genuineness of the business. Search is growing explosively. In 2013, it was 62 billion searches per month in the first quarter of the year, and now in 2016, Google and Yahoo collectively account for overwhelming 91 billion searches made online.

  • PPC is one of the greatest ways of Direct Online Marketing.
  • PPC results are quicker when compared to SEO operations.
  • Best for startup businesses who are planning to acquire online leads.
  • Many big companies hire PPC experts with a high paying job in MNCs & corporate.
  • If you own a business and running a PPC campaign, we would suggest undergoing the SEM Training to optimize your price.

Call or Click mindset: People search locally for businesses or services online, and over 90% will either call or visit the website before making a purchase. Now you can’t go against the fact that the business which is not available online is in a complete risk state.

How PPC works?

Pay per Click is a great scenario provided by many successful online advertisers. These are the sponsored links appear at the top and on the right-hand side of the page in all the leading search engines. Pay Per Click works same across all platforms of search engines. Google, Yahoo, Bing are three major players regarding PPC advertising. Each of these search engines got their platforms for PPC campaigns. It involves in finding the right keyword to focus on in your website to show up in the search engine results. PPC works on an auction process where several ads compete based on biddings. As a result, the ads get placed at the top position of the Golden Triangle to get higher visibility.

Professionals who study PPC course with us:

Pay per click training program is suitable for individuals who are interested in growing in-depth knowledge of paid search engine marketing activities. Traffic builders, online advertisers, SEM specialists, organizers are likely to have a magnetic attraction towards this Pay Per Click training course because of the excellent search visibility of their business enterprise.

Why join PPC course with Zuan Institute?

  • We have PPC expert certified trainers to provide PPC training classes.
  • Our PPC training institute will provide you better learning experience with the live project training.
  • We offer both PPC classroom training and online Google Adwords classes.
  • We support you to get Google Adwords Certification.
  • Zuan education provides best PPC training in Chennai with 7+ years of experienced professionals.
  • We also help you take exams for Google AdWords certification without charging any additional fees.

PPC Course Syllabus

Module 1: Introduction
  • Introduction to Google Ads
  • Understanding the Google Network
  • How Does Google Ads Work?
Module 2: Google Ads Keyword Research
  • What is a Keyword?
  • Different Types of Keywords
  • What is Keyword Research
  • Keyword Research Methodology
  • How to Choose the Right Keywords to Target
Module 3: Creating a Google Ads Account
  • What is a Campaign?
  • Campaign Objectives
  • Choosing Campaign Types
  • Bidding
  • Networks
  • Location Targeting
  • Languages
  • Audience Segment
  • Budget Delivery Method
  • Bid Strategies: Manual vs Automated
Module 4: Keyword Match Types
  • What are Keyword match types?
  • How to use match types
  • Broad Match
  • Phrase Match
  • Exact Match
  • Negative Match
  • Keyword Planner Tool
  • Creating a Plan with Estimations
  • Adding Keywords to Ad Groups
Module 5: Search Ad Campaign
  • Types of Campaigns
  • Defining the objective of the campaign
  • Location Targeting
  • Language Settings
  • Google Partners
  • Bidding Strategies
  • How to choose the Budget
  • Ad Scheduling
  • Ad delivery and Ad Rotation
Module 6: Display Advertising
  • What is Display Ads
  • Objectives of Display Campaign
  • Bidding Strategies
  • Budget Settings
  • Audience Targeting Methods
  • Demographic Targeting
  • Content-based Targeting
  • Automated Targeting
  • Types of Ad Formats
  • Creating Custom Ads
Module 7: YouTube Video Ads
  • The objective of Video marketing
  • Types of YouTube Ads
  • Skippable in-stream ads.
  • Non-skippable in-stream ads.
  • In-feed video ads.
  • Bumper ads.
  • Ad Sequence.
  • YouTube Targeting options
  • Bidding Types
  • Reports & Analysis
Module 8: Quality Score & Ad Rank
  • What is Quality Score?
  • How Quality Score Affects Your Campaigns
  • Quality Score Factors
  • Understanding the Ads Auction
  • What is Ad Rank?
  • How Ad Rank Works
Module 9: Conversion Tracking
  • What is a Conversion?
  • What is Conversion Tracking?
  • Types of Conversions
  • Website Conversion
  • App Conversion
  • Call Conversion
  • Steps to Setting Up Conversion Tracking
Module 10: Remarketing Campaign
  • What is Remarketing
  • How to build audience list
  • Types of Remarketing Audience
  • Website audience
  • App Audience
  • Customer List
  • Custom Remarketing List
  • Create a Remarketing Campaign
  • Remarketing Ads
  • Conversion Tracking
Module 11: Campaign Optimization
  • How to segment your data
  • Bid Adjustments
  • Time of Day Reports
  • Location Reports

Pay Per Click Certification

Pay Per Click training course certification is a step to show that you've undergone enough training to sharpen your advertising skills. This Google Adwords Certification course gives an added value to your PPC profile and makes your CV more attractive.

Google Google
Google Adwords Google Adwords
Bing Ads Bing Ads
Inboud Inboud
Zuaneducation Zuaneducation
  • Student or Graduate
  • Basic Computer Skill and Internet Knowledge
  • Basic Knowledge in Marketing
  • Knowledge about Website, SEO
  • Fresh Job Seekers
  • Marketing & Advertising Professionals
  • IT Professionals
  • Business Owners / Freelancers
  • Well-Structured and Industry-Relevant Course Curriculum
  • Experienced and Dedicated Faculty Members
  • Exposure to Live Projects from Day One
  • Periodic Evaluation and Feedback
  • Placement Assistance on Successful Completion
  • 10 Days with Flexible Timing
  • 2 Hours/Day for Weekdays Class
  • 4 Hours/Day for Weekend Class
  • Live Instructor-led Online Training also available via Skype and Teamviewer
Contact Office:
  • Phone : 044 43 53 4999
  • Mobile : 9025 500 600
  • Email : admission@zuaneducation.com
  • Location: New No. 61, 2nd Floor, Arcot Road, Kodambakkam, Chennai

Get Placement by Zuan

Zuan education provides 100% job assistance to all candidates. Our pay per click marketing or Google Adwords training course will guide you to get placement in the top level companies.

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