Advanced Digital Marketing Training Course

Digital Marketing Training

Learn the best practices of digital marketing through hands-on projects. Best in class curriculum,
from people practicing 10+ years.

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Digital Marketing Course

Digital Marketing training for graduates and professionals by Zuan Education teaches you the different aspects of digital marketing. We offer the best Digital Marketing Course in Chennai with the real-time, industry-based classroom and training sessions. We persistently focus on offering the right knowledge to all candidates, accompanied by hands-on practical training. Our industrial-expert trainers will always maintain quality coaching.

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Key Features

Course Duration - 80 hrs
Live Project Training
100% Job Oriented Training
Industry Expert Faculty
Customized Syllabus
One-On-One Coaching
Best Fees Structure and Packages
Doubt Clear Sessions
Free Demo Classes
Completed 500+ Batches

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About Digital Marketing Training

Advanced Digital Marketing Training

Zuan’s Digital Marketing Training, among other things, comprises four essentials. First, we cover important digital marketing topics such as Social Media Marketing (SMM), Search Engine Optimization (SEO), Pay-Per-Click (PPC), Conversion Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, etc. Secondly, we train you in certain digital marketing execution tools such as Google Analytics, Google Ads, Facebook Marketing, YouTube Marketing, etc. Thirdly, we teach you to formulate and execute effective digital marketing campaigns. You will also be guided to get digital marketing certifications in Google Analytics, Google Ads, Facebook Marketing, YouTube Marketing, etc.

In-Depth Learning of Digital Marketing from Zuan Education

Our digital marketing course will enable you to master trending marketing skills. Some of the skills imparted are,

  • Digital marketing fundamentals
  • Segmenting audience using best tools
  • Techniques of website creation
  • Achieving search engine visibility
  • Steps to do local Search Engine Optimization (SEO)
  • Understanding Pay-Per-Click (PPC) concepts
  • Search engine marketing using Google AdWords and Bing
  • Getting brand awareness using video marketing
  • Increasing sales of eCommerce products
  • Understanding modern marketing platform
  • Generating Return-On-Investment (ROI)
  • Content marketing techniques
  • The significance of Content in digital marketing
  • Increasing sales using email marketing

Why Should you Choose Us?

When compared to other Digital Marketing Training Institutes in Chennai, we impart the needed expertise to make you a digital marketing pro. We are exclusively a Digital Marketing Training Institute. We also offer Digital Marketing Training Online.

  • We will teach you to strategize, design, and execute marketing campaigns.
  • We will teach you to design marketing campaigns based on customer demographic and product type in order to reach a wider audience.
  • We will teach you to effectively use mobile, email, SEO, web analytics, and other methods to promote a brand online and convert customers.
  • You will be taught to use Twitter, LinkedIn, Facebook and other social media channels to reach out to customers and increase web traffic.

What to Expect?

Zuan Education has got three policies when it comes to imparting learning and training. With our Digital Marketing Courses in Chennai, we carefully guide you through these three processes to help you chase your dream and become a digital marketer. The processes are Three A’s namely,

Acquisition : First, we help you to acquire knowledge and learn skills theoretically.

Application : We further enhance your learning process through practical application of the learned theory.

Affirmation : We make sure, to still further hone your skills in digital marketing and eventually affirm your industry readiness. You become job-ready.

Why Should You Do A Digital Marketing Course?

Doing a course in Digital Marketing either through regular mode or taking up Online Digital Marketing Courses will give immense benefits careerwise. A career in digital marketing comes with various benefits such as,

  • There is a huge demand for people with digital skills.
  • Digital Marketing Training is versatile in nature. Digital marketing course is a bunch of various smaller courses. You learn lot of skills by doing a Digital Marketing Course. If you want to switch between job roles in the future you won’t find it difficult to manage between roles. You can easily sail through it.
  • Digital marketing industry is ever-evolving.
  • The earnings are reasonably high.
  • Digital marketing gives more room for creativity on a day-to-day basis.
  • You get the opportunity to work with different people. They may be your clients or even your colleagues.

What is Digital Marketing?

The promotion of products, brands and services through various forms of digital channels is called digital marketing. It is different from traditional marketing in that it involves the use of methods and channels that help an organisation to analyse marketing campaigns.

Jobs You will Land In After Doing The Digital Marketing Course

Doing Digital Marketing Courses will fetch you jobs such as,

  • SEO Executive
  • SEO Manager
  • Digital Marketing Executive
  • Digital Marketing Manager
  • Social Media Marketing Manager
  • SEM Specialist and Digital Sales Executive
  • Content Marketer
  • Email Marketing Specialist
  • Mobile Marketing expert and
  • Web Analytics Executive

Digital Marketing Courses are usually packed with numerous skills training in various aspects of Digital Marketing. These different skills leads to the bifurcation of different job roles in the larger sphere of Digital Marketing.

Who Can Attend the Digital Marketing Training Course?

Digital Marketing training is offered to,

  • Students/Graduates/Freshers
  • Sales executives
  • Marketing professionals
  • Startup business people
  • Business owners
  • Entrepreneurs
  • IT specialists
  • Web Designers and
  • Freelancers

Digital Marketing Courses are quite often not confined to any particular group of people. As the digital medium of doing business reaches a large number of people, many are slowly giving up traditional methods of doing business. In our digital marketing institute in Chennai, the training courses are designed with a syllabus having the current digital marketing trends in mind.

Future Job Scope in Digital Marketing

You should make it very clear that any scope in the online field will give ample job opportunities and enable you to reap immense benefits in the days to come. Online strategies and methodologies are not going to die down. Some points to boost your confidence regarding the future of digital marketing,

  • The momentum of going digital would add $2.7 trillion or 2.0 percentage to the global GDP by 2025. This means full-time jobs would be increased to 72 million worldwide.
  • Online talent platforms would benefit 540 million people by 2025. Going digital would give new job opportunities to 230 million people.
  • Several businesses in the future will plan to invest more in digital channels. Companies are moving away from traditional marketing to digital marketing.
  • The fast growing digital marketing sector is in a real need of more professionals. You can step in to fill the gap by getting rightly trained from us.

The above pointers are reasons enough to make you register with our Digital Marketing Course in Chennai.

Digital Marketing Course Syllabus

Module 1: Digital Marketing Fundamentals
  • Introduction to online Digital Marketing
  • Importance of Digital Marketing
  • How does Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • The significance of Online Marketing in real world
  • Increasing visibility
  • Visitors’ engagement
  • Bringing targeted traffic
  • Lead Generation
  • Converting Leads
  • Performance evaluation
Module 2: Trend and Keyword Research
  • Market research
  • Keyword research and analysis
  • SWOT analysis of a website
  • Types of keywords
  • Tools used for keyword research
  • Localized keyword research
  • Competitor website analysis
  • Choosing right keywords to the project
Module 3: Website Planning and Creation
  • Web Platform
  • Landing Pages
  • Keyword Mapping
Module 4: Search Engine Optimization
Introduction to Search Engine Optimization
  • How does Search Engine work?
  • SEO fundamentals & concepts
  • Search Engine Results Page (SERP)
  • Google Processing
Onpage Optimization
  • Domain selection
  • Hosting selection
  • Meta data optimization
  • URL optimization
  • Internal linking
  • 301 Redirection
  • 404 error pages
  • Canonical implementation
  • H1, H2, H3 tags optimization
  • Image optimization
  • Optimize SEO content
  • Check for copyscape content
  • Landing Page optimization
  • No-Follow and Do-Follow
  • Indexing and Caching
  • Creating XML Sitemap
  • Creating Robot.txt
  • HTML validation using W3C
  • Google webmaster tool & website
  • Seo tools and online softwere
Off Page Optimization
  • Link building tips & techniques
  • Difference between White Hat and Black Hat SEO
  • Alexa Rank, domain, authority, backlinks
  • Do’s & don’ts in link building
  • Link acquisition techniques
  • Directory submission
  • Social bookmarking submission
  • Search engine submission
  • Web 2.0 submission
  • Article submission
  • Press release submission
  • Forum submission
  • PPT submission
  • PDF submission
  • Classified submission
  • Business listing
  • Blog commenting
SEO Updates and Analysis
  • Google Panda, Penguin, Hummingbird algorithms
  • How to recover your website from Google penalties
  • Webmaster and analytics tools
  • Competitor website analysis and backlinks building
  • SEO tools for website analysis and optimization
  • Backlinks tracking, monitoring and reporting
Module 5: Local Business and Listing
  • Google places optimization
  • NAP (Name Address Place)
  • Citations
  • Using H card
  • Local SEO
Module 6: Pay Per Click Marketing
  • Google Adwords (SEM )
  • Introduction to online advertising and adwords
  • Adwords account and compaign basics
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • PPC Basic
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Stragies
  • Search Network
  • Display network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring and Conversion Tracking
  • Reports
  • Bing Ads (PPC)
  • Introduction to Campaigns and Ad Groups
  • Importing Campaigns, Ad Groups and Keywords
  • Bidding and Traffic Estimation
  • Import From Google Adwords
  • Ads creation
  • Choosing right Keywords
  • Bing Ads Reports
  • Conversion Tracking with Campaign Analytics
  • Bing Ads Editor Account Management Tips
  • Bing Ads Editor Campaign Optimization
Module 7: Social Media Optimization
  • Social Media Optimization (SMO)
  • Introduction to Social media networks
  • Types of social media websites
  • Social Media Optimization concepts
  • Facebook Page, Google+, LinkedIn, YouTube, Pinterest
  • Instagram Optimization
  • Hashtags and Mentions
  • Image optimization and networking
  • Mico Blogs for Businesses
  • Facebook Optimization
  • Fan page Vs Profile Vs Group
  • Creating Facebook Page for Business
  • Increasing fans and doing marketing
  • Connecting Apps with Fan pages
  • Facebook Analytics
  • Using third party applications on Facebook
  • Data based management and lead generation
  • Facebook Advertising and its types in detail
  • Art of user engagement and Edgerank concepts
  • Creating advertising campaigns,
  • payment modes
  • CPC Vs. CPM Vs. CPA
  • Conversion tracking
  • Power editor tool for advertising
  • Twitter Optimization
  • Introduction to Twitter
  • Creating strong profiles on Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, Hashtags
  • Product brand promotion and activities
  • How to measure the influence?
  • App installs and engagement
  • Advertising on Twitter
  • Case studies
  • Tools used to twitter marketing
  • Conversion tracking and reporting
  • LinkedIn Optimization
  • What is LinkedIn?
  • Individual profile Vs. Company profile
  • Database management and lead generation
  • Branding on LinkedIn
  • Marketing on LinkedIn groups
  • LinkedIn advertising
  • Increasing ROI through LinkedIn ads
  • Conversion tracking and reporting
  • Youtube Optimization
  • Channel creation
  • In display ads
  • In stream ads
  • Video app install promotion
  • Video shopping promotion
  • Google Plus
  • Features
  • Tools & Techniques
  • Google Plus: Circles | Hangouts | Stream
  • Google Plus goes Mobile
  • Google + 1
  • Google Plus for Businesses
  • Pinterest Optimization
  • What is Pinterest?
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Customizing the Profile
  • Pinterest Strategy
  • Boards in Pinterest
  • Pins and Links
  • Generating Engagements
  • Using InfoGraphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics
Module 8: Social Media Marketing
  • Introduction to social media marketing
  • Understanding the past and present
  • How Social Media influences marketing strategies?
  • What is viral marketing and its, significance in the present world?
  • Facebook Advertising
  • What is Facebook Advertising
  • Types of Promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding Strategies
  • Ad Formats
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking
  • Twitter Ads
  • Twitter Analytics
  • Twitter Advertising
  • Types of Campaigns
  • Audience Targeting
  • Bidding Strategies
  • Reporting
  • LinkedIn Ads
  • Creating company page
  • Customization of page
  • Types of Campaigns
  • Posting in LinkedIn Page
  • Audience Targeting
  • Bidding Strategies
  • Advertising in LinkedIn
Module 9: Web Analytics
  • Getting started with Google Analytics
  • Navigating Google Analytics
  • Traffic Sources
  • Content
  • Visitors
  • Goals & eCommerce
  • Actionable Insights and the Big Picture
  • Live Data
  • Demographics
Module 10: Content Marketing
  • Introduction to Blogs
  • Setting up your own blog
  • The importance of SEOs
  • Content curation & the art of content planning
  • Creating a compelling personality for your content
  • How to monetize your blog
Module 11: Mobile Marketing
  • Importance of mobile marketing in the current scenario
  • Fundaments of mobile marketing
  • Forms of mobile marketing
  • Geo-targeting campaigns for mobile users
  • Measuring and managing campaign
  • App & Web - Mobile advertising
  • Content marketing
  • Mobile targeting and segmentation
  • SMS marketing
  • Case Studies on App advertising
Module 12: Video Marketing
  • Importance of video marketing
  • Understanding video campaigns
  • YouTube marketing (Video Ads)
  • Types of YouTube Ads
  • In-display and In-stream ads
  • Using YouTube for business
  • Developing YouTube marketing strategies
  • Video Ad groups
  • Targeting options
  • Understanding bid strategies
  • Bringing visitors to your website through YouTube videos

We enable you to get 10+ Digital Marketing Certifications that will add value to your career

Getting Digital Marketing certifications is essential for your marketing career. Our Digital Marketing Institute in Chennai helps you to get certifications in and from, Google Analytics Academy, Google Tag Manager, Google Ads, Bing Ads Certification etc.

Besides, the above certifications we also provide you with our own certification after course completion.

Google Google
Google Adwords Google Adwords
Google Analytics Google Analytics
Google Tag Manager Google Tag Manager
Bing Ads Bing Ads
Inboud Inboud
Zuaneducation Zuaneducation
Hoot Suite Certification Hoot Suite Certification
  • Any Graduate / Diploma / ITI Course
  • Basic Computer Skill and Internet Knowledge
  • Basic Communication Skills
  • Knowledge about Business & Marketing
  • Freshers and College students - irrespective of educational background
  • SEM & PPC Executives, Marketing & Advertising Professionals
  • Product and Brand Managers
  • IT Professionals
  • Business Owners
  • And those who have passion in Digital Marketing
  • Well-Structured and Industry-Relevant Course Curriculum
  • Experienced and Dedicated Faculty Members
  • Exposure to Live Projects from Day One
  • Periodic Evaluation and Feedback
  • Placement Assistance on Successful Completion
  • 40 Days with Flexible Timing
  • 2 Hours/Day for Weekdays Class
  • 4 Hours/Day for Weekend Class
  • Live Instructor-led Online Training also available via Skype and Teamviewer
Contact Office:
  • Phone : 044 43 53 4999
  • Mobile : 9025 500 600
  • Email : admission@zuaneducation.com
  • Location: New No. 61, 2nd Floor, Arcot Road, Kodambakkam, Chennai

Get Placement by Zuan

Apart from guiding you through a successful course completion, we are ready to walk an extra mile by providing you job placement assistance. You can kick-start a new marketing career with confidence after completing our digital marketing training. We will assist you to get placed in top IT/Digital Marketing companies in Chennai.

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