Advanced Digital Marketing Training Course

Digital Marketing Training

Learn the best practices of digital marketing through hands-on projects. Best in class curriculum,
from people practicing 10+ years.

Digital Marketing Course

Digital Marketing is a technique, to segment the audience to market your products online. The primary goal is to create the awareness, engagement, and conversion via digital channels. As a digital marketer to improve the ROI of business, use of various digital marketing strategies.

The digital marketing field keeps growing at a rapid pace. Marketers face a lot of new demands in this digital age. Our digital marketing course will help you to gain real-world skills in industry needs. In this course designed to train students and marketers in the field of Digital Marketing.

We, at Zuan Education, offers both classroom and online instructor-led digital marketing training in Chennai. It helps you to gain industry exposure in current digital channels, marketing techniques. As the experiences acquired in this course will help them become a digital marketer.

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Key Features

Course Duration - 80 hrs
Live Project Training
100% Job Oriented Training
Industry Expert Faculties
Customized Syllabus
Face-to-Face Coaching
Best Fees Structure and Packages
Doubt Clear Session
Free Demo Class Available
Completed 500+ Batches

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About Digital Marketing Training

Advanced Digital Marketing Training

What you'll learn in Digital Marketing

This digital marketing training program gives you the empower to become a master of current marketing skills. Learn the following digital marketing skills valued by the top marketers.

  • Understand digital marketing fundamentals
  • How segment the audience using best tools.
  • Understand website creation techniques.
  • How to get search engine visibility.
  • Steps to do local SEO
  • Understand the pay per click concepts
  • Search engine marketing using google adwords and bing.
  • How to get brand awareness using video marketing.
  • Steps to increasing app installs.
  • The way of increasing sales of eCommerce products.
  • Understand the modern marketing platform.
  • How to generate the ROI of business.
  • What are the content marketing techniques?
  • Significant of content in digital marketing.
  • How to increase sales using email marketing.

What to expect

Learn from experience

Learn from the expert trainer and get the hands-on projects to master digital marketing.

Apply your knowledge

Apply the learned digital marketing skills in intensive projects session to become a digital marketer.

Why Should join Digital Marketing Course?

The world goes to be Digital. And, by 2020, companies across the world will have their market in digital platforms. It may create 150,000 jobs in India alone. The technology develops every day. So, you must develop your marketing skills.

Following top four reasons to join digital marketing training.

  • Become an in-demand professional
  • More career choice
  • Get paid more
  • KickStart your own business

Who Should Join Digital Marketing Training?

Listed below of who should join digital marketing training. And can directly get benefited from learning digital marketing.

  • Freshers
  • Sales executives
  • Marketing professionals
  • Startup business people
  • Entrepreneurs
  • IT specialists
  • Web Designer
  • Freelancer

Carrer path in Digital Marketing

The number of jobs in the digital marketing sector will continue to grow over time. You have to continuously improve your digital marketing skills so that your career keeps rising. It gives you with many job options.

  • SEO Executive
  • SEO Manager
  • Head of SEO
  • Copywriter
  • Head of Content Marketing
  • Content Marketing Manager
  • PPC Executive
  • PPC Manager
  • Display Advertising Executive
  • Social Media Marketing Expert
  • Social Media Marketing Campaign Manager
  • Digital Marketing Executive
  • Digital Marketing Head
  • Digital Marketing Manager

Digital Marketing Course Syllabus

Module 1: Digital Marketing Fundamentals
  • Introduction to online digital marketing
  • Importance of digital marketing
  • How internet marketing works?
  • Traditional Vs. Digital Marketing
  • significance of online marketing in real world
  • Increasing visibility
  • Visitors’ engagement
  • Bringing targeted traffic
  • Lead generation
  • Converting leads
  • Performance evaluation
Module 2: Trend and Keyword Research
  • Market research
  • Keyword research and analysis
  • SWOT analysis of a website
  • Types of keywords
  • Tools used for keyword research
  • Localized keyword research
  • Competitor website analysis
  • Choosing right keywords to the project
Module 3: Website Planning and Creation
  • Web Platform
  • Landing Pages
  • Keyword Mapping
Module 4: Search Engine Optimization
Introduction to Search Engine Optimization
  • How Search Engine works?
  • SEO fundamentals & concepts
  • Understanding the SERP
  • Google Processing
Onpage Optimization
  • Domain selection
  • Hosting selection
  • Meta data optimization
  • URL optimization
  • Internal linking
  • 301 Redirection
  • 404 error pages
  • Canonical implementation
  • H1, H2, H3 tags optimization
  • Image optimization
  • Optimize SEO content
  • Check for copyscape content
  • Landing Page optimization
  • No-Follow and Do-Follow
  • Indexing and Caching
  • Creating XML Sitemap
  • Creating Robot.txt
  • HTML validation using W3C
  • Google webmaster tool & website
  • Seo tools and online softwere
Off Page Optimization
  • Link building tips & techniques
  • Difference between white hat and black hat SEO
  • Alexa rank, domain
  • authority, backlinks
  • Do’s & don’ts in link building
  • Link acquisition techniques
  • Directory submission
  • Social bookmarking submission
  • Search engine submission
  • Web 2.0 submission
  • Article submission
  • Press release submission
  • Forum submission
  • PPT submission
  • PDF submission
  • Classiöed submission
  • Business listing
  • Blog commenting
SEO Updates and Analysis
  • Google Panda, Penguin, Humming bird algorithm
  • How to recover your website from Google penalties
  • Webmaster and analytics tools
  • Competitor website analysis and backlinks building
  • SEO tools for website analysis and optimization
  • Backlinks tracking, monitoring and reporting
Module 5: Local Business & Listing
  • Google places optimization
  • NAP (Name Address Place)
  • Citations
  • Using H card
  • Local SEO
Module 6: Pay Per Click Marketing
  • Google Adwords (SEM )
  • Introduction to online advertising and adwords
  • Adwords account and compaign basics
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • PPC Basic
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Stragies
  • Search Network
  • Display network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring and Conversion Tracking
  • Reports
  • Bing Ads (PPC)
  • Introduction to Campaigns and Ad Groups
  • Importing Campaigns, Ad Groups and Keywords
  • Bidding and Traffic Estimation
  • Import From Google Adwords
  • Ads creation
  • Choosing right Keywords
  • Bing Ads Reports
  • Conversion Tracking with Campaign Analytics
  • Bing Ads Editor Account Management Tips
  • Bing Ads Editor Campaign Optimization
Module 7: Social Media Optimization
  • Social Media Optimization (SMO)
  • Introduction to Social media networks
  • Types of social media websites
  • Social Media Optimization concepts
  • Facebook Page, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Instagram Optimization
  • Hashtags and Mentions
  • Image optimization and networking
  • Mico Blogs for Businesses
  • Facebook Optimization
  • Fan page Vs Profile Vs Group
  • Creating Facebook Page for Business
  • Increasing fans and doing marketing
  • Connecting Apps with Fan pages
  • Facebook Analytics
  • Using third party applications on Facebook
  • Data based management and lead generation
  • Facebook Advertising and its types in detail
  • Art of user engagement and Edgerank concepts
  • Creating advertising campaigns,
  • payment modes
  • CPC Vs. CPM Vs. CPA
  • Conversion tracking
  • Power editor tool for advertising
  • Twitter Optimization
  • Introduction to Twitter
  • Creating strong profiles on Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, Hashtags
  • Product brand promotion and activities
  • How to measure the influence?
  • App installs and engagement
  • Advertising on Twitter
  • Case studies
  • Tools used to twitter marketing
  • Conversion tracking and reporting
  • LinkedIn Optimization
  • What is LinkedIn?
  • Individual profile Vs. Company profile
  • Database management and lead generation
  • Branding on LinkedIn
  • Marketing on LinkedIn groups
  • LinkedIn advertising
  • Increasing ROI through LinkedIn ads
  • Conversion tracking and reporting
  • Youtube Optimization
  • Channel creation
  • In display ads
  • In stream ads
  • Video app install promotion
  • Video shopping promotion
  • Google Plus
  • Features
  • Tools & Techniques
  • Google Plus: Circles | Hangouts | Stream
  • Google Plus goes Mobile
  • Google + 1
  • Google Plus for Businesses
  • Pinterest Optimization
  • What is Pinterest?
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Customizing the Profile
  • Pinterest Strategy
  • Boards in Pinterest
  • Pins and Links
  • Generating Engagements
  • Using Info Graphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics
Module 8: Social Media Marketing
  • Introduction to social media marketing
  • Understanding the past and present
  • How social media can influence
  • marketing strategies?
  • What is viral marketing and its,
  • signifificance in current world?
  • Facebook Advertising
  • What is Facebook Advertising
  • Types of Promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding Strategies
  • Ad Formats
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking
  • Twitter Ads
  • Twitter Analytics
  • Twitter Advertising
  • Types of Campaigns
  • Audience Targeting
  • Bidding Strategies
  • Reporting
  • LinkedIn Ads
  • Creating company page
  • Customization of page
  • Types of Campaigns
  • Posting in LinkedIn Page
  • Audience Targeting
  • Bidding Strategies
  • Advertising in LinkedIn
Module 9: Web Analytics
  • Getting started with Google Analytics
  • Navigating Google Analytics
  • Traffic Sources
  • Content
  • Visitors
  • Goals & Ecommerce
  • Actionable Insights and the Big Picture
  • Live Data
  • Demographics
Module 10: Content Marketing
  • Introduction to Blogs
  • Setting up your own blog
  • The importance of SEOs
  • Content curation & the art of content planning
  • Creating a compelling personality for your content
  • How to monetize your blog
Module 11: Mobile Marketing
  • Importance of mobile marketing
  • in current scenario
  • Fundaments of mobile marketing
  • Forms of mobile marketing
  • Geo-targeting campaigns for mobile users
  • Measuring and managing campaign
  • App & Web - Mobile advertising
  • Content marketing
  • Mobile targeting and segmentation
  • SMS marketing
  • Case Studies on App advertising
Module 12: Video Marketing
  • Importance of video marketing
  • Understanding video campaigns
  • YouTube marketing (Video Ads)
  • Types of YouTube Ads
  • In-display and In-stream ads
  • Using YouTube for businesses
  • Developing YouTube marketing strategies
  • Video Ad groups
  • Targeting options
  • Understanding bid strategies
  • Bringing visitors to your website
  • via YouTube videos

10+ Digital Marketing Certifications to add value to your career.

Digital Marketing Certification is essential in the marketing career. Our institute helps you to get Google Adwords and Google Analytics certificate. Along we provide Zuan Education course completion certificate.

Google Google
Google Adwords Google Adwords
Google Analytics Google Analytics
Google Tag Manager Google Tag Manager
Bing Ads Bing Ads
Inboud Inboud
Zuaneducation Zuaneducation
Hoot Suite Certification Hoot Suite Certification
  • Any Graduate / Diploma / ITI Course
  • Basic Computer Skill and Internet Knowledge
  • Basic Communication Skills
  • Knowledge about Business & Marketing
  • Freshers and College students - irrespective of educational background
  • SEM & PPC Executives, Marketing & Advertising Professionals
  • Product and Brand Managers
  • IT Professionals
  • Business Owners
  • And those who have passion in Digital Marketing
  • Well-Structured and Industry-Relevant Course Curriculum
  • Experienced and Dedicated Faculty Members
  • Exposure to Live Projects from Day One
  • Periodic Evaluation and Feedback
  • Placement Assistance on Successful Completion
  • 40 Days with Flexible Timing
  • 2 Hours/Day for Weekdays Class
  • 4 Hours/Day for Weekend Class
  • Live Instructor-led Online Training also available via Skype and Teamviewer
Contact Office:
  • Phone : 044 43 53 4999
  • Mobile : 9025 500 600
  • Email : admission@zuaneducation.com
  • Location: New No. 61, 2nd Floor, Arcot Road, Kodambakkam, Chennai

Get Placement by Zuan

We are committed to providing placement assistance for candidates who complete our online or classroom training program. Having tie-ups with 100+ companies, we assist our students to get placed in the companies in and around Chennai.

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