Digital Marketing Training

Learn the best practices of digital marketing through hands-on projects. Best in class curriculum,
from people practicing 10+ years.

Enroll Now

Digital Marketing Course

Digital Marketing is a technique, to segment the audience to market your products online. The primary goal is to create the awareness, engagement, and conversion via digital channels. As a digital marketer to improve the ROI of business, use of various digital marketing strategies.

The digital marketing field keeps growing at a rapid pace. Marketers face a lot of new demands in this digital age. Our digital marketing course will help you to gain real-world skills in industry needs. In this course designed to train students and marketers in the field of Digital Marketing.

We, at Zuan Education, offers both classroom and online instructor-led digital marketing training in Chennai. It helps you to gain industry exposure in current digital channels, marketing techniques. As the experiences acquired in this course will help them become a digital marketer.

Batch Training
Starts from 15,999
Individual Training
Get Price
Online Training
Get Price
Custom Training
Get Price
Enroll Now Demo Class

Key Features

Course Duration - 80 hrs

Live Project Training

100% Job Oriented Training

Industry Expert Faculties

Customized Syllabus

Face-to-Face Coaching

Best Fees Structure and Packages

Doubt Clear Session

Free Demo Class Available

Completed 500+ Batches

Want Help?

We are ready to guide you.

Name

Mobile No

Message

Call us +91 9025 500 600

About Digital Marketing Training

What you'll learn in Digital Marketing

This digital marketing training program gives you the empower to become a master of current marketing skills. Learn the following digital marketing skills valued by the top marketers.

Understand digital marketing fundamentals
How segment the audience using best tools.
Understand website creation techniques.
How to get search engine visibility.
Steps to do local SEO
Understand the pay per click concepts
Search engine marketing using google adwords and bing.
How to get brand awareness using video marketing.
Steps to increasing app installs.
The way of increasing sales of eCommerce products.
Understand the modern marketing platform.
How to generate the ROI of business.
What are the content marketing techniques?
Significant of content in digital marketing.
How to increase sales using email marketing.

What to expect

Learn from experience

Learn from the expert trainer and get the hands-on projects to master digital marketing.

Apply your knowledge

Apply the learned digital marketing skills in intensive projects session to become a digital marketer.

Why Should join Digital Marketing Course?

The world goes to be Digital. And, by 2020, companies across the world will have their market in digital platforms. It may create 150,000 jobs in India alone. The technology develops every day. So, you must develop your marketing skills.

Following top four reasons to join digital marketing training.

Become an in-demand professional
More career choice
Get paid more
KickStart your own business

Who Should Join Digital Marketing Training?

Listed below of who should join digital marketing training. And can directly get benefited from learning digital marketing.

Freshers
Sales executives
Marketing professionals
Startup business people
Entrepreneurs
IT specialists
Web Designer
Freelancer

Carrer path in Digital Marketing

The number of jobs in the digital marketing sector will continue to grow over time. You have to continuously improve your digital marketing skills so that your career keeps rising. It gives you with many job options.

SEO Executive
SEO Manager
Head of SEO
Copywriter
Head of Content Marketing
Content Marketing Manager
PPC Executive
PPC Manager
Display Advertising Executive
Social Media Marketing Expert
Social Media Marketing Campaign Manager
Digital Marketing Executive
Digital Marketing Head
Digital Marketing Manager

Digital Marketing Course Syllabus

Module 1: Digital Marketing Fundamentals

Introduction to online digital marketing
Importance of digital marketing
How internet marketing works?
Traditional Vs. Digital Marketing
significance of online marketing in real world
Increasing visibility
Visitors’ engagement
Bringing targeted traffic
Lead generation
Converting leads
Performance evaluation

Module 2: Trend and Keyword Research

Market research
Keyword research and analysis
SWOT analysis of a website
Types of keywords
Tools used for keyword research
Localized keyword research
Competitor website analysis
Choosing right keywords to the project

Module 3: Website Planning and Creation

Web Platform
Landing Pages
Keyword Mapping

Module 4: Search Engine Optimization

Introduction to Search Engine Optimization

How Search Engine works?
SEO fundamentals & concepts
Understanding the SERP
Google Processing

Onpage Optimization

Domain selection
Hosting selection
Meta data optimization
URL optimization
Internal linking
301 Redirection
404 error pages
Canonical implementation
H1, H2, H3 tags optimization
Image optimization
Optimize SEO content
Check for copyscape content
Landing Page optimization
No-Follow and Do-Follow
Indexing and Caching
Creating XML Sitemap
Creating Robot.txt
HTML validation using W3C
Google webmaster tool & website
Seo tools and online softwere

Off Page Optimization

Link building tips & techniques
Difference between white hat and black hat SEO
Alexa rank, domain
authority, backlinks
Do’s & don’ts in link building
Link acquisition techniques
Directory submission
Social bookmarking submission
Search engine submission
Web 2.0 submission
Article submission
Press release submission
Forum submission
PPT submission
PDF submission
Classiöed submission
Business listing
Blog commenting

SEO Updates and Analysis

Google Panda, Penguin, Humming bird algorithm
How to recover your website from Google penalties
Webmaster and analytics tools
Competitor website analysis and backlinks building
SEO tools for website analysis and optimization
Backlinks tracking, monitoring and reporting

Module 5: Local Business & Listing

Google places optimization
NAP (Name Address Place)
Citations
Using H card
Local SEO

Module 6: Pay Per Click Marketing

Google Adwords (SEM )
Introduction to online advertising and adwords
Adwords account and compaign basics
Adwords Targeting and Placement
Adwords Bidding and Budgeting
PPC Basic
Adwords Tools
Opportunities
Optimizing Performance
Ads Type
Bidding Stragies
Search Network
Display network
Shopping Ads
Video Ads
Universal App Ads
Tracking Script
Remarketing
Performance Monitoring and Conversion Tracking
Reports
Bing Ads (PPC)
Introduction to Campaigns and Ad Groups
Importing Campaigns, Ad Groups and Keywords
Bidding and Traffic Estimation
Import From Google Adwords
Ads creation
Choosing right Keywords
Bing Ads Reports
Conversion Tracking with Campaign Analytics
Bing Ads Editor Account Management Tips
Bing Ads Editor Campaign Optimization

Module 7: Social Media Optimization

Social Media Optimization (SMO)
Introduction to Social media networks
Types of social media websites
Social Media Optimization concepts
Facebook Page, Google+, LinkedIn,
YouTube, Pinterest,
Instagram Optimization
Hashtags and Mentions
Image optimization and networking
Mico Blogs for Businesses
Facebook Optimization
Fan page Vs Profile Vs Group
Creating Facebook Page for Business
Increasing fans and doing marketing
Connecting Apps with Fan pages
Facebook Analytics
Using third party applications on Facebook
Data based management and lead generation
Facebook Advertising and its types in detail
Art of user engagement and Edgerank concepts
Creating advertising campaigns,
payment modes
CPC Vs. CPM Vs. CPA
Conversion tracking
Power editor tool for advertising
Twitter Optimization
Introduction to Twitter
Creating strong profiles on Twitter
Followers, ReTweets, Clicks,
Conversions, Hashtags
Product brand promotion and activities
How to measure the influence?
App installs and engagement
Advertising on Twitter
Case studies
Tools used to twitter marketing
Conversion tracking and reporting
LinkedIn Optimization
What is LinkedIn?
Individual profile Vs. Company profile
Database management and lead generation
Branding on LinkedIn
Marketing on LinkedIn groups
LinkedIn advertising
Increasing ROI through LinkedIn ads
Conversion tracking and reporting
Youtube Optimization
Channel creation
In display ads
In stream ads
Video app install promotion
Video shopping promotion
Google Plus
Features
Tools & Techniques
Google Plus: Circles | Hangouts | Stream
Google Plus goes Mobile
Google + 1
Google Plus for Businesses
Pinterest Optimization
What is Pinterest?
How brands use Pinterest
Creating a Pinterest Account
Customizing the Profile
Pinterest Strategy
Boards in Pinterest
Pins and Links
Generating Engagements
Using Info Graphics
Integrating Pinterest in Site
Engagement Metrics for Pins
Pinterest Analytics

Module 8: Social Media Marketing

Introduction to social media marketing
Understanding the past and present
How social media can influence
marketing strategies?
What is viral marketing and its,
signifificance in current world?
Facebook Advertising
What is Facebook Advertising
Types of Promotions
Audience Targeting
Advanced Audience Targeting
Bidding Strategies
Ad Formats
Ad Dimensions and Rules
Remarketing Strategy
Conversion Tracking
Twitter Ads
Twitter Analytics
Twitter Advertising
Types of Campaigns
Audience Targeting
Bidding Strategies
Reporting
LinkedIn Ads
Creating company page
Customization of page
Types of Campaigns
Posting in LinkedIn Page
Audience Targeting
Bidding Strategies
Advertising in LinkedIn

Module 9: Web Analytics

Getting started with Google Analytics
Navigating Google Analytics
Traffic Sources
Content
Visitors
Goals & Ecommerce
Actionable Insights and the Big Picture
Live Data
Demographics

Module 10: Content Marketing

Introduction to Blogs
Setting up your own blog
The importance of SEOs
Content curation & the art of content planning
Creating a compelling personality for your content
How to monetize your blog

Module 11: Mobile Marketing

Importance of mobile marketing
in current scenario
Fundaments of mobile marketing
Forms of mobile marketing
Geo-targeting campaigns for mobile users
Measuring and managing campaign
App & Web - Mobile advertising
Content marketing
Mobile targeting and segmentation
SMS marketing
Case Studies on App advertising

Module 12: Video Marketing

Importance of video marketing
Understanding video campaigns
YouTube marketing (Video Ads)
Types of YouTube Ads
In-display and In-stream ads
Using YouTube for businesses
Developing YouTube marketing strategies
Video Ad groups
Targeting options
Understanding bid strategies
Bringing visitors to your website
via YouTube videos

10+ Digital Marketing Certifications to add value to your career.

Digital Marketing Certification is essential in the marketing career. Our institute helps you to get Google Adwords and Google Analytics certificate. Along we provide Zuan Education course completion certificate.

FAQ

What kind of training experience will I get in digital marketing course?

In this course in digital marketing, you will get 20+ hours of practical hours. You will do many hands-on practices in Adword and social media marketing campaigns.

Can I offer digital marketing services as a freelancer?

Yes, you can prefer to be a freelancer and allow digital marketing services to clients. To grow as a freelancer, you will need to learn digital marketing, and you'll have a lot of tasks on your shoulder do it for someone else. We have a unique module on 'Selling Internet marketing services' for the same purpose. Some of them have even started their agencies and doing.

I don't know Digital Marketing. Will I be able to complete this digital marketing training course?

Yes, you can complete it even with no basic knowledge of digital marketing. Through various stages of the digital marketing training. we ensure that our participants with varying degree of knowledge in digital marketing master all aspects of the digital market to fulfill their desired objectives.

Who Can Learn Digital Marketing course?

Business owners, business development professionals, college students, and fresher, can attend this digital marketing certification program. It is even best for those who look for a career change. No need for programming knowledge to pursue digital marketing courses.

I am a Direct Marketing & Salesperson. Will digital marketing skills be relevant to me?

Marketing and selling products or services without Digital is impossible. Direct marketing people must develop an in-depth grasping of this medium. So that they create effective strategies to manage digital marketer teams & agencies.

I am a Business person. How will this digital marketing certificate course be useful for me?

Business people can gain innovative ideas to reach out to their target audience and convert them into their clients. They have to learn online marketing to do it for themselves.

I am a marketing person. How can certification courses in marketing help me grow in my career?

Marketing has its principal in Consumer Insights. So, digital marketing can help you to understand your customer. It is the way of the future and to be part of that change. So, you can do any marketing certification courses.

Do you provide a certificate at the end of the training course?

Sure. After finishing the course on digital marketing, we will give a course completion certificate to all of our candidates. We will help you to get a certification in Google Analytics and Google Adwords.

Do you provide any placement assistance for students?

Yes, We are one of the best Digital Marketing training institutes in Chennai. And we offer Digital Marketing Course with placement assistance.

I am an engineering student. May I be eligible to do certification courses in marketing?

No matter which profession you pursued. You can attend digital marketing course in Chennai and kick-start your career as a digital marketer.

Do you provide digital marketing courses near me?

We are Chennai based digital marketing institute located in Kodambakkam. you can easily reach from following location: T Nagar, Vadapalani, Anna Salai, Ashok Nagar, Besant Nagar, Anna Nagar, Koyambedu, West Mambalam, Nungambakkam, Guildy, Saidapet, tambaram and more.

Who is my trainer at Zuan Education?

We are one of best digital marketing training institute in Chennai, All the trainer at Zuan Education is Industry expert with minimum 7 to 10 yrs of relevant experience. They are subject matter digital marketing professionals and are trained by Zuan Education for providing an excellent learning experience.

Why should you get certified with Zuan?

We provide the best digital marketing courses for the students. You will gain real-time working experience in all kinds of digital marketing techniques. Our trainers have over 7+years of live project experience. So, do a long-term course at Zuan Education to get best digital marketing certification.

Do you provide classroom digital marketing training in Chennai?

Yes, We provide best digital marketing course with classroom training. We are located at Kodambakkam which is easily accessible from any area in Chennai.