Digital Marketing Training Courses
Learn the best practices of digital marketing through hands-on projects. Best in class curriculum,
from people practicing 10+ years.
Digital Marketing Course
Our Digital Marketing Course is designed for students, professionals, marketers who want to build their career in Digital Marketing. This Digital Marketing training will help you to gain real-world skills in industry needs. Our classroom-based training will provide practical exposure to get the knowledge of digital technologies to make a successful marketing campaign.
- Starts from 15,999
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About Digital Marketing Training
Our digital marketing training will cover the courses including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO), Email Marketing, Affiliate Marketing and etc. This hands-on training will help you to understand the effectiveness of the online marketing campaign by getting the insights that are needed to improve the conversion rates.
Zuan Education is a leading digital marketing training institute in Chennai. We offer both classroom and online training for digital marketing courses. Out instructor-led training will help you to become a successful digital marketer.
What is Digital Marketing
Digital Marketing is a technique to market your products or services through digital technologies, mainly on the Internet. But also including mobile phones, display advertising, and any other digital medium. The primary goal is to create the awareness, engagement, and conversion via digital channels. It is a key term for marketing of products or services in this digital world.
What Will You Learn From our Digital Marketing Course
Our digital marketing training program gives you the empower to become a master of current marketing skills. Learn the following digital marketing skills valued by the top marketers.
- Understand digital marketing fundamentals
- How segment the audience using best tools.
- Understand website creation techniques.
- How to get search engine visibility.
- Steps to do local SEO
- Understand the pay per click concepts
- Search engine marketing using Google AdWords and Bing.
- How to get brand awareness using video marketing.
- The way of increasing sales of eCommerce products.
- Understand the modern marketing platform.
- How to generate the ROI of business.
- What are the content marketing techniques?
- Significant of content in digital marketing.
- How to increase sales using email marketing.
What to expect
Learn from experience
Apply your knowledge
Why should you take this digital marketing course?
Digital Marketing is of the most demanding job roles of the marketing mix nowadays. LinkedIn reports that SEO/SEM marketing is one of the top 10 skills that can get you hired globally. There is a huge shortage of specialized professionals. After completing our digital marketing training, you will get a better career in the following fields.
- SEO Executive
- SEO Manager
- Digital Marketing Executive
- Digital Marketing Manager
- Social Media Marketing Manager
- SEM Specialist and Digital Sales Executive
- Content Marketer
- Email Marketing Specialist
- Mobile Marketing expert
- Web Analytics Executive
Who Should attend Digital Marketing Training?
- Students/Graduates/Freshers
- Sales executives
- Marketing professionals
- Startup business peoples
- Business Owners
- Entrepreneurs
- IT specialists
- Web Designers
- Freelancers
Job Opportunities in Digital Marketing
The world is going Digital. Digital Marketing is in booming in the marketing right now. By the year 2020, all the firms around the world including India will have the online presence. And thus creating a lot of job opportunities for students, graduates, and even professionals. You have to continuously develop your digital marketing skills so that your career keeps growing.
Digital Marketing Course Syllabus
Module 1: Digital Marketing Fundamentals
- Introduction to online digital marketing
- Importance of digital marketing
- How internet marketing works?
- Traditional Vs. Digital Marketing
- significance of online marketing in real world
- Increasing visibility
- Visitors’ engagement
- Bringing targeted traffic
- Lead generation
- Converting leads
- Performance evaluation
Module 2: Trend and Keyword Research
- Market research
- Keyword research and analysis
- SWOT analysis of a website
- Types of keywords
- Tools used for keyword research
- Localized keyword research
- Competitor website analysis
- Choosing right keywords to the project
Module 3: Website Planning and Creation
- Web Platform
- Landing Pages
- Keyword Mapping
Module 4: Search Engine Optimization
- How Search Engine works?
- SEO fundamentals & concepts
- Understanding the SERP
- Google Processing
- Domain selection
- Hosting selection
- Meta data optimization
- URL optimization
- Internal linking
- 301 Redirection
- 404 error pages
- Canonical implementation
- H1, H2, H3 tags optimization
- Image optimization
- Optimize SEO content
- Check for copyscape content
- Landing Page optimization
- No-Follow and Do-Follow
- Indexing and Caching
- Creating XML Sitemap
- Creating Robot.txt
- HTML validation using W3C
- Google webmaster tool & website
- Seo tools and online softwere
- Link building tips & techniques
- Difference between white hat and black hat SEO
- Alexa rank, domain
- authority, backlinks
- Do’s & don’ts in link building
- Link acquisition techniques
- Directory submission
- Social bookmarking submission
- Search engine submission
- Web 2.0 submission
- Article submission
- Press release submission
- Forum submission
- PPT submission
- PDF submission
- Classiöed submission
- Business listing
- Blog commenting
- Google Panda, Penguin, Humming bird algorithm
- How to recover your website from Google penalties
- Webmaster and analytics tools
- Competitor website analysis and backlinks building
- SEO tools for website analysis and optimization
- Backlinks tracking, monitoring and reporting
Module 5: Local Business & Listing
- Google places optimization
- NAP (Name Address Place)
- Citations
- Using H card
- Local SEO
Module 6: Pay Per Click Marketing
- Google Adwords (SEM )
- Introduction to online advertising and adwords
- Adwords account and compaign basics
- Adwords Targeting and Placement
- Adwords Bidding and Budgeting
- PPC Basic
- Adwords Tools
- Opportunities
- Optimizing Performance
- Ads Type
- Bidding Stragies
- Search Network
- Display network
- Shopping Ads
- Video Ads
- Universal App Ads
- Tracking Script
- Remarketing
- Performance Monitoring and Conversion Tracking
- Reports
- Bing Ads (PPC)
- Introduction to Campaigns and Ad Groups
- Importing Campaigns, Ad Groups and Keywords
- Bidding and Traffic Estimation
- Import From Google Adwords
- Ads creation
- Choosing right Keywords
- Bing Ads Reports
- Conversion Tracking with Campaign Analytics
- Bing Ads Editor Account Management Tips
- Bing Ads Editor Campaign Optimization
Module 7: Social Media Optimization
- Social Media Optimization (SMO)
- Introduction to Social media networks
- Types of social media websites
- Social Media Optimization concepts
- Facebook Page, Google+, LinkedIn,
- YouTube, Pinterest,
- Instagram Optimization
- Hashtags and Mentions
- Image optimization and networking
- Mico Blogs for Businesses
- Facebook Optimization
- Fan page Vs Profile Vs Group
- Creating Facebook Page for Business
- Increasing fans and doing marketing
- Connecting Apps with Fan pages
- Facebook Analytics
- Using third party applications on Facebook
- Data based management and lead generation
- Facebook Advertising and its types in detail
- Art of user engagement and Edgerank concepts
- Creating advertising campaigns,
- payment modes
- CPC Vs. CPM Vs. CPA
- Conversion tracking
- Power editor tool for advertising
- Twitter Optimization
- Introduction to Twitter
- Creating strong profiles on Twitter
- Followers, ReTweets, Clicks,
- Conversions, Hashtags
- Product brand promotion and activities
- How to measure the influence?
- App installs and engagement
- Advertising on Twitter
- Case studies
- Tools used to twitter marketing
- Conversion tracking and reporting
- LinkedIn Optimization
- What is LinkedIn?
- Individual profile Vs. Company profile
- Database management and lead generation
- Branding on LinkedIn
- Marketing on LinkedIn groups
- LinkedIn advertising
- Increasing ROI through LinkedIn ads
- Conversion tracking and reporting
- Youtube Optimization
- Channel creation
- In display ads
- In stream ads
- Video app install promotion
- Video shopping promotion
- Google Plus
- Features
- Tools & Techniques
- Google Plus: Circles | Hangouts | Stream
- Google Plus goes Mobile
- Google + 1
- Google Plus for Businesses
- Pinterest Optimization
- What is Pinterest?
- How brands use Pinterest
- Creating a Pinterest Account
- Customizing the Profile
- Pinterest Strategy
- Boards in Pinterest
- Pins and Links
- Generating Engagements
- Using Info Graphics
- Integrating Pinterest in Site
- Engagement Metrics for Pins
- Pinterest Analytics
Module 8: Social Media Marketing
- Introduction to social media marketing
- Understanding the past and present
- How social media can influence
- marketing strategies?
- What is viral marketing and its,
- signifificance in current world?
- Facebook Advertising
- What is Facebook Advertising
- Types of Promotions
- Audience Targeting
- Advanced Audience Targeting
- Bidding Strategies
- Ad Formats
- Ad Dimensions and Rules
- Remarketing Strategy
- Conversion Tracking
- Twitter Ads
- Twitter Analytics
- Twitter Advertising
- Types of Campaigns
- Audience Targeting
- Bidding Strategies
- Reporting
- LinkedIn Ads
- Creating company page
- Customization of page
- Types of Campaigns
- Posting in LinkedIn Page
- Audience Targeting
- Bidding Strategies
- Advertising in LinkedIn
Module 9: Web Analytics
- Getting started with Google Analytics
- Navigating Google Analytics
- Traffic Sources
- Content
- Visitors
- Goals & Ecommerce
- Actionable Insights and the Big Picture
- Live Data
- Demographics
Module 10: Content Marketing
- Introduction to Blogs
- Setting up your own blog
- The importance of SEOs
- Content curation & the art of content planning
- Creating a compelling personality for your content
- How to monetize your blog
Module 11: Mobile Marketing
- Importance of mobile marketing
- in current scenario
- Fundaments of mobile marketing
- Forms of mobile marketing
- Geo-targeting campaigns for mobile users
- Measuring and managing campaign
- App & Web - Mobile advertising
- Content marketing
- Mobile targeting and segmentation
- SMS marketing
- Case Studies on App advertising
Module 12: Video Marketing
- Importance of video marketing
- Understanding video campaigns
- YouTube marketing (Video Ads)
- Types of YouTube Ads
- In-display and In-stream ads
- Using YouTube for businesses
- Developing YouTube marketing strategies
- Video Ad groups
- Targeting options
- Understanding bid strategies
- Bringing visitors to your website
- via YouTube videos
10+ Digital Marketing Certifications will add value to your career.
Getting Digital Marketing Certification is essential in the marketing career. Our Digital Marketing Institute helps you to get Google Adwords and Google Analytics certificate. Besides, we will provide a certification after completing the training.
