The digital marketing scenery is always developing and has seen an enormous rise in demand for online marketers over the world. Keeping in mind the end goal to meet these demands, many institutions have begun offering online marketing courses for beginners and experts alike. While some of these courses offered are splendid and will give you an edge in the business, a significant portion of them can’t stay aware of the regularly changing nature of the digital marketing field.
There are numerous free online digital marketing courses, which not only are of outstanding quality but also come with certifications too.
Top Online Marketing Courses
Inbound Marketing Certification Course
The Inbound Marketing Certification course is a free online marketing training that covers the essentials of the inbound marketing methodology. You’ll understand how SEO, blogging, landing pages, lead nurturing, conversion analysis and reporting come together to form a current inbound marketing strategy.
Regardless of whether you’re simply beginning with digital marketing or conducting a marketing team, utilize this course to remain state-of-the-art on the essentials of digital marketing.
Some of the main highlights of the course are
- Fundamentals of Blogging
- Amplifying your content with Social Media
- Sending the right Email to right Person
- Enticing Clicks with Call-to-Action
Hubspot’s Content Marketing Certification
You may have heard it by now that ‘content is king’.
Gone are the days when keywords stuffing and building low-quality backlinks provided you a fighting chance with your SEO activities.
Google has grown a much smarter and now remunerates you because of the quality of the content you give.
If you write high-quality articles for your target audience and take after white hat SEO techniques, at that point Google will compensate you by ranking your web page higher, if you do the inverse, you will be punished.
Keep this in mind; it has turned out to be necessary to learn the craft of content marketing; this course will assist you to accomplish only that.
The course guides all of you about content marketing. And it will guide you how the power of storytelling can enable you to manufacture relationships with your clients.
Few of the highlights of the course are:
- Planning a long-term content strategy.
- Generating a Content Ideas.
- How to Become an Effective Writer.
- Measuring and Analyzing your Content.
When you complete this course, you will get the certification. However, to really get out of this classes, we suggest making your own free website on WordPress and begin practicing these content marketing techniques.
Google AdWords Certification
Now we enter the huge online marketing territory. Google holds an astounding 71% of the search market share according to a survey carried by netmarketshare.com
Practically everybody who maintains a business or offers a service utilize Google in one way or the other, to get their clients. The platform used to expose your advertisements on Google and its advertising system called as Google Adwords.
Google Adwords mainly focuses on the utilization of keywords to target potential clients, where you pay for your advertisement just when somebody clicks on it.
Businesses now favor certified Google Adwords experts to accomplish their marketing objectives. And keep in mind that Google uses to charge clients for giving the certification exam, now it is completely free!
Note that Google suggests that you should take the exam just on the off chance that you have experience in utilizing the Adwords interface. However, there is no hard and fast rule to that. Regardless of the possibility that you have not utilized Google Adwords before, you can still sign up with a Google Partners account, study for the several exams that Google offers and get certified.
Besides, to get the official certification, you have to clear at least 2 exams that Google offers. The examination material gave by Google consists of quickly absorbable information along with videos.
Alison gives a free course in social media marketing, which can also enable you with marketing outside of social media when you branch out. The course can be held in around 20 hours. And it also giving you the adaptability to learn on a plan that works best for you. The course covers email marketing, marketing on social media sites, affiliate marketing, and blogging. And this online marketing course is intended to prepare you for beginning your marketing career successfully. You will be offered evaluations to test your knowledge, and as long as you passed all examinations with a score of 80% or higher. Moreover, they will give you a certificate of course completion.
Udemy offers various distinctive online marketing courses, both free and paid. A portion of the paid courses will be a little more in-depth, however for the individuals who are here for free courses, at that point they have all that could be needed for you, as well. They also offer free courses in Google AdWords, Zero Cost Marketing Strategies, Content Marketing, SEO, and SMM. So, you can understand how to use keywords in your marketing and approach a more extensive audience.
EdX offers an extensive variety of online marketing courses to guide you how to track your connections and the demand for product based on client sales and traffic. This online marketing training fundamentals to help you successfully learn and develop your business. It helps you learn how to identify your customer base and market to them effectively. They even have an introduction to online marketing training for the individuals who are recently beginning.
Learn Online Marketing from Zuan Education:
Zuan Education is one of the best Digital Marketing training institutes in Chennai. Our online marketing courses are ideal for all students and professionals who would like to get a career in online marketing. Our institute trainers are industry experts having 8+ years of experience in Digital Marketing with real-time working experience.
In our online marketing course, you will learn all kinds of techniques and tactics of online marketing. We also provide online and classroom training for the candidates with flexible batches. Join our institute to learn online marketing and try to start your career in digital marketing with our certifications.