Top Digital Marketing Tools- Every Digital Marketer Must Know to Shine in Career!

In today’s digital world, we would notice a lot of freshers, as well as experienced persons from different fields, are switching towards digital marketing after knowing its importance and booming career growth. Therefore, if you are also one among them, then, this article is for you! In this article, you will learn the top digital marketing tools that help you to grow and shine in the field for years.

30-second summary:

  • Today, digital marketing is becoming a more and more trending career in between individuals.
  • Furthermore, many aspiring digital marketing individuals are also finding a lot of Digital Marketing Tools that come in the market, but it’s a little difficult to know where to start with. This is because each marketing tool needs an investment of time and money. 
  • Therefore, to help you out, we come up with these top 10 Digital Marketing Tools that simplify your work and help you to grow and shine in the field of digital marketing.

But before knowing the top digital marketing tools, if you are a fresher you must understand what are marketing tools. 

What are Marketing tools?

When we talk about Digital Marketing careers, there are a few things that are as essential as the tools on which digital marketers must depend on a daily basis to get the jobs done. 

You use marketing tools to monitor data insights, content, and every other task that includes digital marketing. Without the right software tools, you won’t be able to build a digital marketing strategy that reaches target customers and follows them through the sales funnel. 

The main objective of providing a list of different digital marketing tools is to help streamline your Digital Marketing effectiveness.

These tools will act as a strategy to gain the power of social media, use search engine optimization (SEO) to drive high potential traffic, and make good use of the media marketing advancements that are available out there. 

Why is it important to know these Top 10 Digital Marketing Tools?

As I said earlier, there are so many different online marketing tools that come into the market recently and it’s hard to know where to get started. So, choosing wisely will help you to avoid the wrong one now, and then eventually shifting to another later can be hassle-free.

The digital marketing tools that we discuss include both free and paid tools. These tools enable freshers as well as marketers to create, test, and measure the performance of your running digital marketing campaigns. 

They also ensure that marketers can create and test campaigns quickly and effectively.

Now let’s take a look at the top 10 Digital Marketing Tools that are going to benefit your career.

Top 10 Digital Marketing Tools

The tools are categorized based on the marketing channels. They are namely,

  1. Data and Analytics
  2. Social Media Marketing
  3. SEO
  4. Content
  5. Project Management

Under these categories, you will be learning two important digital marketing tools that help you to remain a successful digital marketer. 

So, Without further ado, let’s get started!

1. Data and Analytics

  • Google Analytics
  • SumoMe

Google Analytics

Google Analytics is a must to know tool for any Digital marketer who is looking to grow in their business. 

This free tool provides you all of the detailed information about your website performance, including target audience demographics, popular keywords, actions needed to perform, report generation, and many more. 

This wonderful tool also allows you to identify where exactly you’re losing traffic.


This is one of the best tools under the Data and Analytics category. This tool lets you track and monitor your viewers’ behavior while they are still on your website and make corresponding adjustments accordingly. 

You can use Heat Maps to know where people are clicking and their Content Analytics to identify where people stop reading. 

The next on the list of top digital marketing tools is Social Media Marketing. Let’s know what tools one should use.

2. Social Media Marketing

  • PromoRepublic
  • MeetEdgar


PromoRepublic is generally an all-in-one digital marketing tool that helps to run your content on autopilot mode. It provides content creation, scheduling, social media monitoring, collaboration, and reporting features for companies as well as for freelancers.

This tool also works as a White Label solution and smoothen your workflow and can save you up to 20 hours on a monthly basis.


MeetEdgar is one of the best Digital Marketing tools in the list used for creating inspiring content. 

Using this, you can add tweets, your LinkedIn updates, and Facebook posts to your library which can then be segregated into as many categories as you wish. 

Also, using this tool, you can set a calendar to schedule each category to post to a chosen social media account at a particular time.

The next fall under the list is Search Engine Optimization (SEO).

3. SEO (Search Engine Optimization)

Two free digital marketing tools that are being used very largely among marketers are,

  • UberSuggest: This is a free digital marketing tool by a popular SEO expert Neil Patel that helps you to come up with new keywords or blog topics just by using a simple Suggest tool.
  • Google Keyword Planner: This is another free tool that allows you to identify which of your potential keywords has a greater search volume and low competition.

SEO tools that are most widely and generally used by the organization are:

  • Ahrefs
  • SEMRush


This SEO tool is one of the most popular Digital Marketing Tools that is used for analytics, preparing backlink analysis, audit reports, URL rankings, and much more. With the Ahrefs tool, you can also do keyword analysis.

It is not a free version but the features that this digital marketing tool possesses are worth paying money for.

This tool processes huge amounts of clickstream data to remain the world’s largest third-party database in terms of search queries. This is generally the estimated monthly search volume and advanced keyword research metrics.

Ahrefs is used by almost every top company including Facebook, LinkedIn, Netflix, and more.


This is another huge tool for SEO marketing. Using SEMRush, you can do keyword research, keep a track of your business strategy, and perform an SEO audit on your blog. 

The main objective of this tool is to create the best competitive intelligence solution for all digital marketing spheres. 

SEMRush is best for PPC (Pay-Per-Click) as it lets a huge amount of keyword research that helps in planning and tracking the performance of your paid search campaigns.

So, without any doubt, this is one of the best SEO marketing tools which are currently booming in the market.

The next set of digital marketing tools are going to be dealing with Content creation.

4. Content

  • Buffer


Buffer is the quickest way to share anything that you are reading. It helps in building your target audience and helps to grow your brand on social media.

To use this tool, you just have to simply download the extension or app and your links to the tool. It will automatically add your post to your queue and it posts to the social media platform you select.

This is another tool that allows you to add a call-to-action option on every blog and post you shared on social media platforms. Besides this, you can also personalize your links with themes, logos, colors, and many more.

For instance, you can add a button to the page that you’ve posted on social media that links to your website so that users can find it easier to discover you while they read.

The next on the list of top digital marketing tools is Project Management.

5. Project Management

  • Asana
  • Slack


Asana is one of the best workplace management platform tools. This tool helps to get your work done quicker and easier. It is easy to read progress reports for projects, and also has the capability to turn conversations into tasks, and even project templates.

This tool also helps your team to focus on your present priorities and also increases productivity level.


This tool is a cloud-based proprietary instant messaging system that lets you to quickly communicate with your team or clients.  It is generally a chat room for your whole company which is designed as an alternative to your email as your primary method of communication and sharing. You can also do private conversations or chat channels designated for specific topics.

Bottom Line:

These are the top 10 Digital Marketing Tools that every digital marketer must know to shine in their career. Not only these 10, but these are considered as the most valuable ones which help in marketing your product.

With this, we come to the end of this blog on “Top Digital Marketing Tools”. I hope you are clear about the topics that we discussed above and added value to the knowledge of Digital Marketing.

If you wish to get detailed information and know more about digital marketing, you can enroll in a Digital Marketing course.  

Zuan Education provides a curated digital marketing course Training in Chennai that will help you gain expertise in various digital media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing, and Google Analytics. 

Best wishes!

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