The term digital marketing has become a most popular buzzword recently. The reason is, Digital marketing is evolving drastically in recent times. The demand for digital marketer is skyrocketing and considered as one of the best career options for students in 2021.
In suffice the importance of learning digital marketing is beyond the essential. Actually, the online ads, content and the images you come across online is one way or other related to digital marketing.
In this blog we will discuss the reasons to learn digital marketing, tips to build a great career and few more details.
Top Digital Marketing Career insights
As you know every company is getting digitized. Most sectors focus to develop a faster online presence for their business.
As a result of it, the demand for digital marketers are really high these days. Digital marketing scope is also faster than any other field. That’s why many people opt for a career in digital marketing.
Here is a list of reasons and advantages one can get by learning digital marketing in 2021.
Growing Demand for Digital Marketers
According to a report by Marketing Hiring Trends, about 69% of brands are ready to hire more marketers.
The report also says there is a huge gap in between the demand and supply for digital marketers. The demand is around 59%, while supply is only 19%.
Therefore, we can understand the demand for digital marketers in companies is high. By learning this in-demand skill, you can get better-paying jobs as well. You can set a secured career path after learning this most demanded skill.
Digital marketing careers will only increase on demand. Digital marketing careers will only increase in demand, want to know why? The reason is that the digital economy has 10x faster growth than traditional businesses growth.
Not only this, you have multiple benefits of learning digital marketing skills in this fast paced world. However, digital marketing helps companies to reach a wide audience, and generate sales.
Manage an online business, running digital marketing campaigns, crafting content strategies are the major tasks that digital marketing experts do on a daily basis.
The companies can’t succeed in online businesses without digital marketers. As they need every task to be done by marketers. The demand for digital marketing professionals will only increase in the near future.
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Get Better Pay
Wish to get High salary Jobs? Start your career in digital marketing. As we discussed above, there is a huge demand for digital marketers. As the demand is high, you will get good salary for digital marketing professionals.
You can even get more salary in the companies based on your expertise, and skills. This field can help you to achieve your goal.
Digital marketing managers are making in between 5 to 10 lakhs per annum. Also, Social Media Managers warm 6 to 8 lakh per annum.
Digital Marketing is a Creative Field
Digital marketing is a unique combination of technical as well as creative expertise. You have to write eye-catching headlines for ad campaigns, and check the analytics of the campaign most cases.
As this field is vast, you get a lot of varieties in these sections, each requires a unique skill set. For instance, a content marketer must have skills in writing amazing blog articles. Whereas social media marketers must know how to run an ad campaign successfully.
Promote Your Own Business
Digital marketers get ample of opportunities with knowledge of multiple online tools and platforms. They can even start websites, create products, and make sales.
If you are planning to learn digital marketing skills in depth, then you can start an online business yourself easily. Also, you can make huge profits as a digital marketing consultant and do freelancing business.
For people who want to become entrepreneurs, you can learn digital marketing to upgrade.
You can reduce the expenses of your business’s promotion, target audience, and measure your progress better with the help of these skills .
Easy to Start your Career
If you want to become some other professionals, you will need to get a degree in the same major. For instance, if you want to become an engineer, you need to get a degree in it.
But if you want to become a successful digital marketer, you have to practice online marketing techniques, create a portfolio, and you are there.
You don’t have to get another degree or go to college to kickstart a career in this field. Anyone with interest and passion can enter in this sector easily.
Also, the digital marketing community is full of creative people. So, you can always ask around or search online to find the answers.
If you want to kickstart a new career in digital marketing, then it’s a great choice.
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Full of Variety
Have you used WhatsApp in 2011? Or Google Assistant to search for your queries in 2015? The answer will be no.
With these examples, you can understand how fast the internet is changing. All this changes every year, and digital marketers have to adapt themselves to these changes constant.
They have to learn new skills and master new techniques to meet the requirements. If you want to be part of a field that is full of novelty and variety, then choose digital marketing.
The Career Opportunities after learning Digital Marketing
Digital marketing field is a broad sector with a variety of opportunities present in it. If you’re a creative person or a technical person, you can still find a course related to it. Here are few important digital marketing skills and their roles.
Search Engine Optimization
According to reports, Google receives about 60,000 searches every day per second. Many people search on these platforms to find answers for their queries. With the help of SEO, you can easily reach when they search for something related to your business.
Businesses must focus on SEO to drive more traffic for their websites. If your community is huge, then you will get more customers as well.
Most companies use email marketing for outbound and inbound marketing. They promote ads via emails to reach their potential customers. And engage in creating email newsletters to turn followers into customers.
As a digital marketer, you have to increase the number of newsletter signups, create attractive content for the newsletters and convert your subscribers into customers.
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Content marketing refers to the content creation and promotions for the audience. It helps to establish a trust in your brand and attracts new customers.
As a digital marketer, you have to create and promote valuable content for different brands. You have to find which content would be perfect for the brand and type of platforms that’s more suitable.
Social Media Marketing
Social media platforms are one of the prominent sources for digital marketers. For instance, Facebook has 2 billion monthly users while other social media platforms have millions of users across the globe.
These platforms allow marketers to find where their audiences are coming from. And helps to communicate with their prospects and create unique branding. For example, Wendy’s is so popular for their witty Tweets. Here is the salary details of top roles in digital marketing domain:
Digital Marketing Certifications
Having Digital Marketing Certifications can help you to get better job opportunities in this field. As 60% of professionals feel that the certifications and online courses have helped them to master marketing basic skills such as,
- Content Marketing
- Social Media Marketing
- Email Marketing
- Mobile Marketing
- Digital Campaigns
At the end of each session in Zuan Education, you’ll be given live projects which will help you gain practical knowledge and get hired.
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The career opportunities in digital marketing are always plenty; you get many opportunities to choose in the real world. If you are still curious to get into this digital marketing domain, check our Certification in Digital Marketing courses.
You can enroll for a complete course on Advanced Digital Marketing Certification Training. Our trainers can help you gain step by step expertise in digital skills like Keyword Planning, SEO, SMM, SEM, Pay per click, Email Marketing, Affiliate Marketing, and Google Analytics. Learn Digital Marketing to fulfill your dream today!