Keywords to Use in Resume to Get a Digital Marketer Job

Keyword to Use in Resume to Get a Digital Marketer Job

The bright scope of digital marketing field makes you seek for a digital marketing job. One pertinent thing you will think of at this juncture is how to prepare a digital marketing resume. But there is more to it. What keywords to use in resume to get a digital marketer job?

Well the answer to this question lies in what post or designation or job title you are seeking for in the field of digital marketing.

Let us list out the possible job titles in digital marketing and the keywords you must use in your resume when applying for those job posts.

Moreover, most of the keywords that you will be using for each job type will majorly point out to the digital marketing skills required for that job.

Job Roles and Keywords to Mention in Resume

Search Engine Optimizer – SEO Executive

If you are applying for a job related to Search Engine Optimization (SEO) you should mention the following keywords in your job resume.

  • Rank a website page
  • Search engine result page (SERP)
  • Website Traffic
  • On-site and off-site analysis
  • Google Analytics
  • Google algorithm
  • On-page and off-page optimization
  • Keyword research
  • Keyword research strategies
  • Organic traffic
  • Leads and convert

Social Media Marketing Expert and related keywords to use in resume to get a digital marketer job

If you want to become social media managers/specialists/experts you have to include the following skill set based keywords in your resume.

  • Marketing and social media management
  • Social media presence
  • Target audiences
  • Promoting the brand’s engaging content
  • Social media platform
  • Social media marketing strategy
  • Campaign
  • Products and services
  • Social media channels
  • Competitive and audience research
  • Social content visibility
  • Audience engagement
  • Website traffic
  • Social media marketing roadmap

Above are the social media based keywords to use in resume to get a digital marketer job.

Digital Marketing Copywriter / Content Writer

Are you good at telling lengthy stories in a few words or lines? Then you can better go for a job search as a Copywriter. And are you good at writing research-based contents? Then you can apply for content writer.

Well then, what keywords will you use in a copywriter resume or content writer resume.

  • Ad copy
  • Content
  • Content marketing
  • Style of writing
  • Target audience
  • Readers
  • Quality visual elements
  • Content management systems
  • Blogs
  • Web pages or landing pages
  • Social media
  • ebooks
  • Slogans
  • Video script
  • Infographics
  • Newsletters
  • White papers
  • Brochures
  • SEMrush
  • Grammarly
  • Yoast SEO

Above are the keywords to use in resume to get a digital marketer job.

Conversion Rate Optimizer and related keywords to use in resume to get a digital marketer job

As a conversion rate optimizer you will be responsible for managing, testing and implementing conversion points in the digital marketing funnel.

Some relevant keywords you have to mention in your digital marketing resume are,

  • A/B Testing
  • Measure the performance of CTAs
  • Improve conversion rate
  • Marketing conversion paths
  • Lead-to-customer conversion rate
  • Marketing funnel
  • Qualified marketing leads
  • Conversion rates

Digital Marketing Executive

You can settle for this job role if you like to take care of the online marketing strategies of the organization. Keywords to use in resume to get a digital marketer job as a digital marketing executive are,

  • Digital marketing campaigns
  • Optimize content
  • Social networking channels
  • Track the website traffic flow
  • Arrange webinars and webcasts
  • Networking events and product launches
  • Digital marketing trends
  • SEO
  • Promote the company’s product
  • Improve KPIs
  • Creating and executing SMS, and email-based marketing campaigns

Search Engine Specialist / Marketer – SEM Specialist

As an SEM specialist, you will target the number of leads and clicks from the given marketing budget, manage bid, keyword research, analysis, ad copywriting, and test ad campaigns.

Keywords to use in resume to get a digital marketer job as a SEM specialist are,

  • ROI
  • Paid search campaigns
  • Collecting and analyzing data
  • Identifying trends and insights
  • Track
  • Report
  • Website analytics
  • PPC campaigns
  • Paid search engine marketing campaigns
  • Advertising links
  • Competitors
  • Website analysis

Inbound Marketing Manager and related keywords to use in resume to get a digital marketer job

This a most covetable job position you can try to get. Your resume should contain the following keywords to please the interviewer.

  • Build and manage rich content
  • Optimize lead nurturing process and marketing automation
  • Propose new and improved ideas on inbound marketing campaigns
  • Create, manage and execute multi-channel marketing campaigns
  • Customer acquisition

These are some of the technical skills of an inbound marketing manager to be mentioned in the resume.

Analytics Manager

As a analytics manager you will be responsible for the implementation of tools and strategies to translate raw data into valuable business insights.

Keywords to mention in resume to get a digital marketer job as a analytics manager is,

  • Business objectives and needs
  • Strategies
  • Data analysis and reporting
  • Analytical solutions
  • Data analysts team
  • Statistics
  • Data models
  • Analytical findings

Why should you include keywords in your resume?

I would like to conclude by saying why you should include keywords in your digital marketing resume or even in a cover letter.

If do not how to do one maybe you can spend a little amount of money to get it done right from a cv writing service.

The reason is first, digital marketing is a action packed field. Your digital marketing resume cannot have any blah blah stuff. It should be straight to the point. You should simply say what you are good at.

Secondly, pointing out your talent will make your resume more appealing and consider for selection.

Thirdly, simply stating the digital marketing related keywords will help you to get the right job role instead of making it difficult for the recruiters to put you in the right place.

Finally, including appropriate keywords like SEO, SEM, web design, analytics etc mentioned above will convey the recruiters that you are a person with skills.

If you find yourself lacking in one of the skills mentioned above you can hone your skills by getting trained in digital marketing. Job scope in digital marketing with proper skills is the most sought after in present day economy.


Now start writing your resume listing out the keywords mentioned in this article. As you write the resume you will gain confidence in your own skills and talk about it emphatically to the employers.

Best of Wishes.

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