The most frequent question that we get from students and professionals restarting a career in the marketing field, is “How to get a job in digital marketing with the highest salary package just as a beginner”? I hope this lockdown would be a perfect time to answer your questions. So, if you need a job in Digital Marketing with high pay? Add these 8 Interesting Digital marketing projects to your portfolio.
These interesting digital marketing project ideas for beginners not only are able to test your strengths and weaknesses, but you will also gain exposure that can be immensely helpful to boost your career.
Digital marketing is all about delivering advertising over an electronic medium such as search engines, websites, social media, email, and mobile apps.
But before that, you must know the importance of investing your valuable time in digital marketing in this lockdown period. Is it worth investing in?
The Emerging Importance of Digital Marketing in this Lockdown
The ongoing COVID-19 pandemic has impacted everyone’s life… from being stuck in our homes or away from it; to the way we spend our time and the priorities we have today.
However, on the other side, it completely slowed down the economy to a snail’s pace. Be it a newspaper, food being delivered at your doorstep, traditional advertisers and local business have stopped advertising in print, and certainly, due to the lockdown, organizations are not investing in Outdoor Marketing.
While the coronavirus is much to be blamed for this fall in traditional ways of marketing, usage of online content, social media, and OTT platforms have grown big-time.
Hence a lot of organizations are finding the huge merits of advertising their products/ services online while keeping in touch with their consumers.
Besides, we could see in the last couple of years, digital marketing has grown exponentially and has already become something that you cannot ignore no matter what you are selling! Right from small to big brands, everyone is adapting to it.
But if you haven’t noticed yet, just see you are now reading this article online and many people are online right now in their cars, bike, home or walking on the road. Search traffic has grown significantly over the past week and will continue to climb, as we deal with the after-effects of the outbreak.
Moreover, in the coronavirus pandemic, we’re all adhered to our computers and phones looking for recent updates and trying to stay connected via social media – our glass door to the world right now.
So now is the best time for business owners to realign and refocus your marketing efforts to reach out to a maximum audience.
And for beginners with more time on your hands, now is also the right time for Personal branding; which means doing things to promote yourself, such as a digital marketing portfolio with interesting project ideas.
If you have done it right, it is more than just self-promotion, it can be an exercise in establishing confidence, credibility and helps you to land your next job opportunity with the high salary package.
Interesting 8 Digital Marketing Project Ideas for Beginners
This list of interesting digital marketing project ideas for beginners is suited for students and working professionals who want to land on a digital marketing job with high pay. These digital marketing project ideas will get you going with all the practicalities you need to succeed in your career as a digital marketing professional.
So, without further delay, let’s jump straight into some interesting digital marketing project ideas that will strengthen your base and allow you to climb up the ladder.
1) Do Customer Satisfaction Survey for a Digital Marketing Agency:
One of the interesting ideas to start experimenting with your hands-on digital marketing projects for beginners is Customer Satisfaction for a Digital Marketing Agency.
To drive sales, many digital marketing agencies use different digital marketing strategies. However, customers get satisfied only with specific agencies usually if they get instant value for their money spent.
Hence, Digital marketing is so broad that some strategies work best in the long term, some best in the short term, and some work better with specific industries, etc.
Therefore, making a project on a customer satisfaction survey for a digital marketing agency will better your understanding ability of the most accepted strategies in digital marketing to succeed.
2) Make a Blog:
The other interesting digital marketing project for beginners is making a marketing related blog. So, if you have a passion for writing, use this lockdown- a perfect time to create a digital marketing blog.
Moreover, this is the best way to put your knowledge of digital marketing strategies to achieve on your websites. Remember while writing a blog include SEO, Keywords, Backlinks you can definitely grow your skills and land in a lucrative company.
3) Case Study Analysis of Google Search Engine Marketing:
Search engine marketing(SEM) is the practice of search engine optimization (SEO) method to rank the client’s website first on google search results for the target keyword.
This eventually drives organic search traffic for the target keyword into the client’s site. Ultimately, this would also turn potential prospects to customers.
So, you can make an interesting digital marketing project that runs a campaign to analyze different SEO strategies and compare them with other digital marketing strategies.
4) Create an Effective SEO Strategy:
Make a report of the effective SEO strategies that need to be implemented on the client’s websites to rank first on Google.
However, SEO is a very long term process, where you must follow several steps such as Creating a List of Keywords, Analyzing Google’s First Page, Creating Something Different or Better and optimize it accordingly.
This even helps you to better understand the company as well as creates trust in you and gets you an instant digital marketing job offer with a better salary.
Also Read: Career Scope of Digital Marketing in India
5) Social Media Marketing Case Study:
The other interesting digital marketing project for beginners is that you can do a social media marketing case study. For this, you can do a case study about how to get traffic from the side of social sites like Facebook, Twitter, Instagram, etc.
It is very easy to get knowledge by performing this to make a free website and then start social awareness for your websites on social sites to increase traffic to your websites.
6) Analytical Comparison of Traditional Marketing to Digital Marketing:
There are lots of differences between traditional marketing strategies and digital marketing strategies and the ROI that you make.
In this project, you can analyze fewer items such as total marketing expense, ability to receive feedback, ability to measure ROI, conversion ratio, interaction with the audience.
7) Facebook Analytics For Targeted Marketing:
Facebook Analytics was initially rolled out in May 2018, and not many companies have started using it yet. However, it helps advertisers to better understand the entire journey of a targeted user across all Facebook channels like mobile phones, desktop, messenger facebook lite, etc.
Therefore, the digital marketing project idea on Facebook Analytics is a powerful addition to Facebook Ads Manager that helps to analyze Ad viewers at a complete granular level.
Also Read: Why learn Digital Media Marketing Courses?
8) Report on different digital marketing Tools to Analyze Competitors:
One of the easiest ways to design your marketing strategy is to analyze your competitors, emulate them and outperform them.
For this, you can take advantage of different digital marketing tools for different digital marketing platforms and analyze the respective competition.
For Instance, SimilarWeb, SpyFu, and SEMrush are for SEO competitor analysis whereas InfiniGraph, Sprout Social, Phlanx are for social media platforms.
The above discussed are some of the comprehensive lists of interesting digital marketing project ideas. Choose the best one that suits you and have fun exploring it.
If you wish to grow in digital marketing, you must gather hands-on experience with such interesting digital marketing projects.
Moreover, with the support of our interesting digital marketing project ideas, you can further start building your very own digital marketing projects in lockdown that gets you a 100% job in a digital marketing company with the highest salary.
With the rising demand for Digital Marketing skills, the field offers infinite opportunities to look for. Getting equipped in Digital Marketing skills and getting certified will open up various options for everyone. Be it beginners, home individuals, businessmen, students or fresh job seekers.
So, if you’re wishing to start a career in digital marketing in India, the opportunities are going to be limitless in the coming years. So, in consideration of your future, Zuan Education supports you with online Digital marketing course training in this lockdown which opens up new career opportunities in the post coronavirus.
Furthermore, the student can also walk out with a rich portfolio comprising of building a website, handling social media, advertising on AdWords, implementing analytics and creating a digital media plan. What more, you also get 10+ Digital Marketing Certifications to boost your Resume.
All the best!