Hi, Freshers out there. Thinking of starting a career in digital marketing in India? You have reached the right place. This article will offer insight into how you can build your career in digital marketing in India as a fresher and things that you must know before building a career in digital marketing, one step at a time. Read it, bookmark it, live it.
However, being a Fresher, it’s quite challenging to get a job in the Digital Marketing industry as every business or organization prefers a candidate who has some experience and skills in the relevant field.
But often as a fresher, you have a lot of questions running in your mind before starting a career in digital marketing. Well as you read this article you come to,
- What is Digital Marketing?
- Is Digital Marketing a Good Career Option for freshers?
- What should be your Eligibility to get into Digital Marketing?
- Whether you should be good at speaking/writing English to get into Digital Marketing?
- Is it easy to get a job offer in Digital Marketing?
- Where can you find digital marketing jobs as a fresher?
- What will be the average salary for a Digital Marketer in India as a fresher?
- How can you become a Successful Digital Marketer?
- What do Companies Look for while hiring you as a digital Marketer position?
- How to find the right Digital Marketing Institute in India?
What is Digital Marketing?
Generally, Digital Marketing is the marketing of your specific service/product to your target audience using digital platforms like Google, Facebook, WhatsApp, LinkedIn, Twitter, Instagram, SMS, Youtube, E-mail and so on.
To put it in simple words, you need not dress up yourself in the old-style marketing person selling or marketing something door to door. That is not digital marketing.
You can comfortably sit in your air-conditioned office or home (even without an AC) and sell whatever you want just with your desktop or laptop through the internet.
Maybe you are making terracotta jewelry or running an educational institution. And you want customers or candidates to come to you and leverage your product/service. Believe me, you can get more of them by using digital marketing methods.
It is that simple!
Explore: Future Career Growth of Digital Marketing in India!
Is Digital Marketing a Good Career Option for freshers?
Yes, without any doubt digital marketing is a great career option for any freshers across India. But, Usually, people say that digital marketing is running well in western countries.
Yeah, but India is also taking many leading roles in the digital marketing sphere.
About 25 to 40% of marketing done in India heavily relies on digital marketing.
And 42% of brands in India choose social media marketing as their main digital marketing platform.
Today almost 11,000 crores per year are spending on digital marketing.
It is also expected that nearly 90% of businesses will rely on digital marketing in the coming years.
An interesting fact is that while I am writing this article, I would see 4,499,156, 539 internet users almost globally and its counting.
Even in India, fueled by internet penetration in rural areas, the number of internet users is set to grow exponentially. This increases the demand for digital marketers.
Importantly, the Indian Express newspaper indicates that by 2022 there will be a need for more digital marketers.
Currently, in 2020, there are almost 20 lakh digital marketing jobs available in the job portals.
Related: Benefits of Digital Marketing Course for College Graduates to Get a Job Easily
What should be your Eligibility to start a career in Digital Marketing?
There is no specific eligibility or degree required to start a career in digital marketing.
You may complete your degree in B.tech, B.E, BBA, BA, MBA, B.Sc, M.Sc, M.Com, B.Com, Diploma or even if you have completed 10th or 12th can also apply for a digital marketing job profile if you have the relevant digital marketing skill.
But, once you have developed your digital marketing skillset, you can land into the various job opportunities like,
- Digital Marketing Executive
- Digital Marketing Consultant
- Content Writer
- Content Marketing Manager
- Inbound Marketer
- Social Media Marketing Expert
- Search Engine Marketer
- SEO Executive
- Web Analytics Executive
Whether you Should be Good at Speaking/Writing English to start a career in Digital Marketing?
No, it is not necessary to be very good at English writing/speaking skills to get a job in Digital marketing.
As there are different streams in Digital marketing such as SEO (Search Engine Optimization), Search Engine Marketing, Youtube Marketing, E-mail Marketing, Social Media Marketing and so on.
Particularly, the English writing skill applies only to specific persons in the Digital Marketing stream called content writers, who must excel in writing and speaking English to exhibit specific tasks like writing content for Google Adwords, website, and blogs to promote a business.
Unless content writing job profile, other job profile in digital marketing doesn’t require you to have good English speaking/writing skill.
However, as a fresher, it is good to have at least decent communication skills to get a job not only in the Digital marketing field but also implies getting a job in any field.
Related: What Is The Importance Of Soft Skills In Corporate World?
Is it Easy to Get a Job Offer in Digital Marketing?
Yes, getting a job in digital marketing is probably easier compared to other jobs if you have the relevant skills.
Moreover, there is a huge demand for digital marketing professionals. Significantly, while writing this article, Linkedin displayed 19,000+ job vacancies in digital marketing.
Similarly, Monster displayed 9030 vacancies. Likewise, shine.com displayed 658 job vacancies in digital marketing for freshers.
Related: Latest Digital Marketing Interview Questions and Answers for Fresher and Experienced Candidates
Where can you Find Digital Marketing Jobs as a Fresher?
As I told you digital marketing skills are wanted more in various industries. You can find jobs in various job portals.
Let me give you a snapshot of digital marketing job vacancies displayed on Naukri, Indeed, Monster, LinkedIn and Shine while writing this article.
What will be the Average Salary for a Digital Marketer in India as a Fresher?
The salary for a digital marketing job varies depending on the following factors such as,
- Years of Experience
Approximately, the following are the average salary for a digital marketer in India.
Digital Marketing Executive: The average salary of a digital marketing executive in India is Rs.25,000 per month.
Digital Marketing Manager: You get paid an average of Rs.478,896 per year.
SEO Executive: A SEO executive gets a yearly average of Rs.191,520.
Social Media Marketing Expert: You get Rs.366,475 as your average yearly pay.
Digital Marketing Copywriter: You get average pay of Rs.537,593 per year.
Conversion Rate Optimizer/SEM Specialist: You are paid an average of Rs.361,068 per year.
Inbound Marketing Manager: As an inbound marketing manager you get an average Pay of Rs.679,679 per year.
Content Marketing Manager: You get average pay of Rs.675,634 per year.
How can you become a Successful Digital Marketer?
Anyone can become successful at anything if they have the relevant skills in the field to shine.
Likewise, to start a career in digital marketing and to become successful in digital marketing.
There are many resources like top digital Marketing blogs, digital marketing books as well as many private IT institutions out there, which you can take advantage of to gain the skills needed to become a successful digital marketer.
Related: 15 Top Online Digital Marketing Courses for Digital Marketers
What do Companies Look for while Hiring you as a digital Marketer position?
Following are the key skills the, hiring companies look for while choosing you for the Digital Marketing position
- Communication skills
- Degree completion
Moreover, having a tag as a certified digital marketer can increase the chance of getting a job in digital marketing. This actually shows that you have the relevant skills that others lack.
How to Find the Right Digital Marketing Institute in India?
I hope now you’ve got a wholesome idea about digital marketing. But from the above discussion, if you think that you’re lacking some skills to start a career in Digital Marketing in India.
How can you gain those skills? There are many online free courses for digital marketing that helps you to gain the necessary knowledge. However, as a fresher starting a career in digital marketing, just gaining knowledge doesn’t help you to land in a lucrative company. You must have hands-on experience to land in the right place.
For, this there are many private digital marketing training institutes in India to make you skilled. Here, with the help of industrial trainers you get sufficient practical skills to get a job in top MNC companies with high pay.
However, it’s all about your career, hence choosing the right digital marketing training institutes can pay off what you have expected.
How to choose the right one? Below are the things that you must consider before selecting the right institute.
- Trainer Profile
- Updated Curriculum
- Real-time projects
- Course fees
- The job opportunities/placement assistance the institute offers.
Related: 12 Things to consider before joining a Digital Marketing Institute
Furthermore, if you are a Chennaite, thinking to start a career in Digital Marketing, you are luckier.
Zuan Education offers the best Digital Marketing Course in Chennai with the real-time, industry-based classroom and training sessions.
Time is ticking fast and you have less time to kick the ball. The opportunities are huge, time is set and plunge it today!
All the best!