This is a complete guide to SEO certifications and 8 advanced guides. In this article you’ll learn:
- What is SEO certification?
- Does Google provide SEO certifications?
- Why do you need certifications?
- 8 Advanced SEO Guide
- Free Domain site
If you are a beginner and wondering how to become an SEO certified, this guide can help you.
Let’s get started.
What is SEO Certification?
An SEO certification is awarded to the successful course completion of an SEO Course. Like every other certification, it will showcase that you have gone through the necessary training and skill Set of an SEO expert.
You can get your SEO certification by joining our online or classroom-based course. At Zuan Education, we have professional SEO to teach you to become a certified SEO expert.
Does Google provide SEO Certification?
Google is offering an SEO certification program, but you won’t gain practical knowledge. If you wish to become an SEO expert, you can follow our Google SEO training institute in Chennai and become certified. Which gives you an opportunity to learn the course structure practically and also you will get an add-on free domain site.
Google offers some Digital Marketing courses which include some lessons including SEO but it will not help you to become a Google SEO certified expert.
Why do you need SEO certifications?
For a beginner, certifications will be proof that you have taken training on a particular skill. This will boost up your CV among all others.
So, get an SEO certification from our most reliable SEO training institute. It will surely help you to make a successful career in SEO.
8 Advanced SEO guide in 2020
1. SEO Keyword Research
In Google SEO, keyword research is the most essential part. That’s how you can optimize your content with relevant keywords that your audience will search for your service or product in Google.
If you are optimizing your WebPages with exact search queries, immediately your blog posts and landing pages will get high rank on Google search engines.
2. SEO-Friendly Content
After completing keyword research related to your target customer’s Google searches, move on to write SEO friendly content.
This step will be very easy for you if you have done the proper keyword research. Now you have to write quality content based on the relevant keywords you have.
Google asks unique quality content, so make sure to produce your unique content which is not already available on many online sites. This can help your webpage to rank better.
3. Optimize Content for Google SEO
Ensure to optimize each and every page on your website with a single keyword. If you’re a beginner to SEO, this keyword must be a long-tail keyword. For your understanding, Long tail keywords will not have many search volumes.
And in comparison, it will have less competition. You get a possibility to rank your page in the first page of search results.
You can either use a long-tail keyword or not, but optimizing your webpage based on Google SEO is mandatory. Here is an SEO checklist that can optimize your page for SEO.
4. Include your main keyword
You should include keywords in the first 100 Words of Your Webpage.
You have to use your keyword as many times as possible on your webpage. However, make sure to use your keyword once at the beginning of the first 50-100 words of your content.
- Title Tag
You can add keywords in your title in Google SEO point. It is the most essential part of web content.
- Page URL
Then like your title tag, make sure to add your keyword at least once in your page URL. This is equally important as your title keyword.
To optimize your website on Google SEO completely, you can add these on-site SEO techniques for better results.
Try to use the Keyword in (H1 and H2 Subheader). So that Google can find your page is focusing on a particular keyword and subject.
- Use Keyword Filenames and Alt Text to images
You can also optimize your images search on keywords, which will help you to some extent. The search engine works to reach your audience with the right way of optimization.
5. Add Internal Links
Internal links will help Google to (find, crawl, and index more pages) to rank higher in the search results of your site.
You can get added advantages in using keyword anchor text for adding your internal links.
- Pro tip: Use Synonyms and Related Terms
To target more people, try to use keywords with variations of synonyms on your web page.
For example, if your main keyword focuses on “workout”, use synonyms like “exercises or movements”.
- Meta Description
Moreover, using keywords in your Meta description became an old ranking factor, but organic CTR can.
If Google searchers find your Meta description appealing in the organic search results, they will be interested to read your content and will click into your site.
6. Mobile Friendly site
Most importantly, optimizing your website for mobile devices can bring you many Google searches and search engines (crawlers or spiders).
- Use Structured Data
Structured data (Schema markup) will help your website to feature “Rich Snippets” on the search engine results pages.
- Link Building and Outreach
Link building is the most important task of SEO strategy. If your site is lacking in backlinks, you will not rank very well in simple terms. Make sure to promote your content through outreach and social media. The search engine understands your SEO better by links.
7. Google SEO Tools and Software
You can optimize technical SEO without tools, but it will be hard to practice. There are many free and paid versions of SEO tools and software. This can help you to keyword research, backlink analysis, and more without much effort. To name a few,
- Google Analytics
Google Analytics is the most reliable one. You can’t miss out on this, and if you are not using it with no further delay start using it.
Google Analytics provides high quality and detailed information. In this Google era, make sure to include it for better search engine optimization SEO.
- Google Search Console
Google Search Console (formerly known as Webmaster Tools) is equally important as Google Analytics.
The tool is more “webmaster” Which is its former name. This tool focuses majorly on “search” and “optimization.”
8. Domain Authorities
Domain Authority is not just using links anymore. Google will evaluate your site based on the (Expertise, Authoritativeness, and Trustworthiness E-A-T).
In simple words, E-A-T is not a new guideline. But now E-A-T is considered a more important ranking factor than it was looked before.
For example, In Google’s “How Search Works” they had mentioned ranking only “reliable sources”.
Free Demo site
Free Demo sites on Zuan Education allow you to do your demonstration on the site. The purpose of demo sites is to make you handle the final delivery of client sites for clients where you got to pay for hosting.
We give hands-on experience and practical learning to our students with these Demo sites.
The great thing about demo sites is you can expertise on your own and have a portfolio before setting up your client’s site and launching them.
Becoming an SEO certified professional is a successful career to opt for. For beginners it’s more essential, you add a valuable advantage in your CV and this will help you to get a job in the Digital Marketing industry more easily.
SEO certification will prove to your employer and clients that you have the required knowledge.
We believe that certification alone will not make you an expert. You need to practically learn SEO.
This will help you to optimize your website and increase the rankings of your site.