Are you ready to kickstart your successful career in SEO (Search Engine Optimization)? Need some expert tips on how to start? Before that, I am so glad that you’ve taken such a great decision in your career path. Currently in the age of digital, starting from small to medium to large scale companies are starting to invest sums of money in SEO.
Furthermore, SEO is becoming the fastest-growing career in India as well as abroad. So, this is the right time to kickstart your successful career in SEO in 2020.
Besides, let’s look at some fascinating SEO stats to know why every online business has started investing in SEO experts. And, why is there a high demand for SEO professionals in the marketplace? Today,
- 67k people searches are done on Google every single second
- 39% of all global eCommerce traffic comes from search engine
- 93% of all online experiences start with a search engine
- Nearly 80% of users neglect paid ads in search engine results
- 50% of people searches will be voice searches in 2020
- Nearly 58% of people searches originate from mobile
- 46% of people Google searches are local
All this depicts, SEO will remain as a successful career option for everyone until people stop using search engines to search.
Furthermore, a recent study states that SEO is essential for generating leads, it will remain an influential marketing channel for gaining new customers for every business.
10 Expert Tips to Start Your Successful SEO Career in 2020!
After knowing the importance of starting a successful SEO career, how can you wait? Let’s get started,
Well, by reading the article on expert tips to kickstart your successful SEO career in 2020, you come to know
- Meet Your Educational Qualification to Start Your Successful SEO Career
- Gain Necessary SEO Skills to Start Your Successful SEO Career
- Enhance Your Writing Skills to kickstart Your Successful SEO Career
- Know to use SEO Tools and techniques to Start Your Successful SEO Career
- Acquire the Essential Analytical Skills to Start Your Successful SEO Career
- Build a Network with SEO team, digital marketers, and content specialists
- Gain SEO Course Training to Start Your Successful SEO Career
- Get Practical SEO Experience to kickstart Your Successful SEO Career
- Apply for SEO Jobs to kickstart Your Successful SEO Career
- Ready up yourself to Attend the SEO Interview to Start Your Successful SEO Career
1. Meet Your Educational Qualification to Start Your Successful SEO Career
To start a career in SEO, you should at least have a bachelor’s degree. Because SEO (Search Engine Optimization) is a part of Digital marketing.
However, in most cases, becoming an SEO specialist, SEO
Project Manager, Analytics Expert, or a Digital Marketer doesn’t require a degree or higher education because it requires a diverse skill set.
Hence to boost your skillset, you can go through various online courses, short term SEO courses from right institutes, attending events, seminars, conferences, and subscribe or read top SEO blogs.
2. Gain Necessary SEO Skills to Start Your Successful SEO Career
Before starting your career in SEO, you must have some necessary SEO skills to clear your interview.
So, invest quality time in familiarizing yourself with what is SEO, how search engines work, and how to optimize a website for search engines so that it ranks higher in the search results.
Get to know the different SEO terminologies like technical SEO, on-Page SEO, and Off-Page SEO, keyword research, link building, backlinks, white hat SEO, black hat SEO, and any other terms you read in SEO related topics.
One of the best and easy ways to gain all the necessary skill sets required to shine in the SEO industry is by attending SEO training from professional IT course Training institutes.
This will help you to leverage all kinds of techniques like On-Page Optimization, Off-Page Optimization, website analytics, competitor analysis, Keywords Research, SEO tools, advanced google tools, sitemap.XML, robots.txt, etc and makes you an SEO expert.
3. Enhance Your Writing Skills to kickstart Your Successful SEO Career
You may argue why it is important for an SEO professional to have good writing skills.
However, as an SEO expert, your daily job task is to optimize the content according to search engines -to better rank in search results for specific keywords.
For this, you optimize the Meta title, meta description, headings, and content of a page, where you need good writing skills.
It may sound like an optional step for now but as soon as you start your career in SEO, you will realize the importance of writing skills while doing any copywriting work.
Also Read: The Key Difference Between SEO and SEM
4. Know to use SEO Tools and techniques to Start Your Successful SEO Career
For anyone starting a career in SEO, choosing the right SEO tools might act as a weapon to make your life much better and easier,
Furthermore, being popular with the absolute essentials (Google search console and Google Analytics), you should also need to learn other SEO tools on how to use and configure:
Yoast SEO – It is one of the most popular SEO plugins in the market which you can use as a WordPress plugin.
SEMRUSH – This is one of the all-in-one best SEO tools that I recommend. It’s a tool I use daily for many tasks including, keyword research, content writing, PPC campaigns, marketing insights, competitor analysis, and many more.
Chrome Developer Tools – It is a set of developer tools built into Chrome. You can use them to examine the HTML code of a page.
Other SEO Tools include Page speed insights, Lighthouse, Google
Keyword Planner, Screaming Frog, Ahrefs, Open Site Explorer, and Majestics.
Related: What are the must implement On-Page SEO techniques?
5. Acquire the Essential Analytical Skills to Start Your Successful SEO Career
As an SEO professional, you perform your daily SEO tasks.
However, your SEO work is not completed just optimizing the site according to the search engine. You’re supposed to prepare reports for your client or for your boss to showcase the results of your work.
For this, you should acquire the essential analytical skills to interpret and present the information in a meaningful format.
A good SEO report combines information from different sources like Google search console, Google analytics, and SEMRUSH.
Note: You must also know how to use tools like Excel and Google sheets.
6. Build a Network with an SEO team, digital marketers, and content specialists.
Networking is important for anyone no matter what industry you belong to. It is one of the important things in building a strong career.
Furthermore, networking with like-minded SEO professionals allows you to boost your SEO knowledge and discover new challenges, possibilities, and ideas.
To get connected with other professionals to exchange information and expand your knowledge.
You can use social media networks like Facebook, Twitter, LinkedIn, and Participate in relevant groups and communities.
The other way to get connected with the right people to get inspiration and gather knowledge about the industry you can also attend SEO conferences, seminars, events, and join various forums on SEO.
7. Gain SEO Course Training to Start Your Successful SEO Career
One of the best and fastest ways to start your fruitful career in SEO is- start enrolling in SEO training courses which makes you grow quicker in this continually evolving digital world.
There are plenty of SEO training institutes that offer 100% practical classes by exposure to live projects which gives you a better acceptance of the ideas and methods to acquire extensive knowledge about search engines.
Furthermore, once you complete the short-term SEO course training, you will be offered an SEO certification. This is essential for digital marketing career growth.
It shows you have enough knowledge and skills to achieve the search engine results.
Related: How to choose a Best SEO Training Institute in Chennai
8. Get Practical SEO Experience to kickstart Your Successful SEO Career
So far, you’ve learned all the techniques to start a career in SEO.
However, the proverb says “ Practice makes the man Perfect”.
According to this, now it’s time to build your practical SEO experience from what you have learned. Start building your website first.
Building your website will be a perfect exercise and it will provide you with much-needed experience in working SEO.
Once you set up your website, it’s time to fill it with a lot of quality content. The best way is to opt for a blogging platform such as WordPress and make your way through the process.
The alternate way to get practical SEO experience is you can start by offering a free SEO analysis/SEO audit to businesses.
Next, you can also become a freelancer which could be anything from an on-page SEO audit, link building, social media promotion to competitor analysis.
9. Apply for SEO Jobs to kickstart Your Successful SEO Career
Once you feel confident that you’re performing well and already got some good results, it’s time to take it a step further by applying to SEO jobs.
Some of the SEO job titles include SEO consultant, SEO project manager, SEO and SEM specialist, PPC expert, Analytics Expert, Digital marketing manager, SEO trainer, Freelance SEO professional.
There are plenty of job portals to look for full-time SEO jobs or internships in SEO to work with a team on real-time projects to gain knowledge and experience in the SEO profession. Some of the most popular online portals include:
Besides the internet, the opportunity may be lurking in the offline world too. So, don’t be shy about asking your friends or industry contacts if they know of anyone hiring.
10. Ready up yourself to Attend the SEO Interview to Start Your Successful SEO Career
Finally, you are halfway through to get a good job in SEO. So, what can you do to impress in the interview and get an SEO job in hand?
While preparing for the interview, you can watch the SEO videos on youtube, read SEO blogs and Know completely about what is SEO, what are small SEO tools, which SEO techniques an expert should use, and other similar questions.
Also, you can take up SEO mock tests to check your knowledge and gain confidence.
At the same time, you need to demonstrate genuine passion and enthusiasm for the role.
Before attending the interview with a top company, research about the company’s social media accounts or niche. So you can engage and be aware of the key trends and challenges they face.
Demonstrate a positive attitude, solid communication skills, and team spirit. This will earn you significant bonus points and help employers to know that you’ll work well with others.
How Much You Can Make as an SEO Professional?
The salary for the SEO Profession is completely based on skill, experience, and knowledge.
The SEO professional who is working as a Search engine marketer with 1-4 years of experience gets an average salary of around Rs. 365,897 per year in India. And it goes up to Rs. 975,000 per year in India
The average salary for the SEO consultant in business marketing for freshers varies from Rs. 2- 4 Lakhs per year in India. It goes up to 30LPA in India
The average salary for a digital marketing manager is Rs. 8,09,777 in India.
The average salary for the market analyst is around Rs. 3,75,000 per year in India.
The content marketer who is managing the web content and designing the blogs, videos, and decision making market plan is getting the average salary around Rs. 4,23,528 per year in India
The average salary for an SEO manager may range between 30- 45k per month in India
Final words:
I hope the above expert tips help you to kickstart Your Successful SEO Career in 2020.
Furthermore, a career in SEO is getting popularity across the globe and many professionals are working on this skill and upgrading themselves.
As SEO is not just adding keywords and content, it is like building links and understanding algorithms with other multiple skills to show the high rated results for the organization.
What are you waiting for? start your career in SEO, take-up popular SEO courses and certifications, and become an experienced leader in your domain.
Zuan Education- We being the best SEO training institute, there are a lot of key benefits in learning an SEO course with us. Check out our SEO Training course to know more.
If you are more serious about your career to start right now, enroll in our online SEO training course, and get an opportunity to work with an industry that is exponentially growing.
