The novel coronavirus pandemic has created many young women entrepreneurs. So, if you’re also one among them, then start doubling your investment in the digital world by gaining the below 10 digital marketing skills.
- In this unprecedented coronavirus lockdown, a lot of women at home are becoming entrepreneurs to earn money and to support the family in tough situations.
- However, kickstarting a business without the right knowledge tends to the possibility of failing in the venture and can burn out your money invested in.
- Therefore, to help grow your business and save your money in the digital world. It is crucial to understand what is digital marketing? And what are the essential digital marketing skills that you must have to take your business to reach its peak?
In the evolving technology world, it is glad to know women at home are raising their hands in starting their own business.
However, with the continuously evolving technology, it is imperative for women entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit.
Unfortunately, if you don’t have the right digital skills, it is difficult to grow your business in between the rivals.
Therefore, to easily taste your success juice, here are the 10 digital marketing skills, every woman entrepreneur must develop to expand your business in the digital world just sitting inside.
But before diving into the digital marketing skills you must have, first understand what is digital marketing and how businesses define digital marketing.
To put in simpler terms, digital marketing can be defined as- Anyone can comfortably sit in their airconditioned office or home (even without an AC) and sell whatever they want just with their desktop or laptop through the internet.
Female Startup entrepreneurs who want to connect with a wide range of current and prospective customers at a low budget can take advantage of digital channels such as search engines, social media, email, and other websites free of cost.
You may think, why it is important to opt for digital marketing than traditional marketing. Here’s the answer.
Importance of Digital Marketing for Women Startup Entrepreneurs:
- Digital marketing helps you to make direct communication with your customers.
- It increases brand awareness and reach your target audience and provide better ROI.
- It gives you the ability to reach a global marketplace
- You can save a lot of money
- You can ensure that you’re reaching out to your right target audience.
- Digital marketing allows for real-time customer service.
- It helps you in knowing your audience’s expectations and enables them to know you personally which can help to create brand loyalty.
- You can easily track, identify, and respond to consumer behavior and engagement.
10 Digital Marketing skills For Women Entrepreneurs:
Here are the top 10 digital marketing skills for women startup entrepreneurs to grow your business.
1. Data Analysis
Currently, data analytics tools are widely available. It gives you the right information you want to know about your target customers and helps you to deliver the best.
Data analytics can be defined as modern software that is used to collect and process numerous data from several online interactions that your customers make.
You can collect these interactions in different forms such as online transactions, content consumed, search queries, and other online footprints relevant to your business.
Some of the data analytics tools include Google Analytics, Google search console.
Keep in mind, it is useless to collect numerous consumer data, if you don’t know how to analyze it to study your customer’s behavior and create marketing strategies to grow your business.
So, start developing these analysis skills to provide your audience with what they want
Along with data analysis, there comes data cleansing, which is the process of eliminating incorrect, duplicated, or incomplete data on the database.
As a startup women entrepreneur, it is necessary to periodically remove your database of outdated, useless data to avoid making ineffective marketing decisions.
2. Writing and Editing Skills
It is one of the vital digital marketing skill for every business owner out there.
We all would have heard, “ Content is king”. According to that develop writing and editing skills that help you to connect with your audience in the digital world.
Writing and editing skills are not only useful for creating blog posts and landing pages.
It also serves as the other marketing tool that helps you to connect with your target audience using relevant messages and convincing them to take your desired action.
Of course, producing relevant and well-written copy and content is essential for every business. But, what can make your content appear to your target audience while they search- SEO.
Yes, optimizing your business website to the search engines with relevant keywords will help your content rank on search engines so your audience can find it.
Hence, develop good writing skills to generate high-quality articles that are considered evergreen.
This means the content that you’ve written must be found interesting after publishing two days or even two years after, the content is still relevant to their information needs.
3. SEO and SEM Skills
One of the major digital marketing skills is SEO (Search Engine Optimization).
You may have the talent to write a high-quality and interactive blog post or newsletter. But, it becomes useless if it is not reached to the right audience.
So, remember Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Both of these are the strategies effective for driving traffic to your Business website. A more profound understanding of it translates to better execution of your marketing strategies.
We all know, Google’s algorithm is consistently updating, so the importance of using the relevant and specific keywords to a website has reached a new high.
With the World Wide Web (WWW) becoming more packed each day, it’s essential to stay updated and be fully aware of the latest algorithm updates and factors that affect search ranking.
At the same time, as a new business owner, you need to strategically consider those google algorithms in your content creation and distribution strategies to attract and engage people.
4. Listening Skills
One of the general error, every business owners make is focusing much on creating and promoting content.
As a result, you fail to develop a good relationship with your customers, who going to be the promoters of your business.
Effective content creation is founded on the data you gathered and analyzed to help you determine the information your target audience is looking for and how they want it delivered to them.
If you want to be successful in your business, you should know the design, the information, and the way you market your content are important.
So, how can you best convey the information to consumers? Only by listening.
So, go to social media, and listen to the way your target audience discuss your brand, your products, and your services.
Social listening, on the other hand, will also let you gain insight into how your target market sees your competitors.
5. Email Marketing Skills
You may think, email marketing is a traditional practice. But, it is one of the most effective ways to nurture a good relationship between you and your customers. So, think out of the box and implement the best email marketing service.
However, to create an effective email marketing campaign, you must know and understand the right tools, metrics, and strategies.
It includes analyzing click rates, identifying platform navigation, and running email campaigns.
6. CRM Skills
It is one of the vital digital marketing skills to maximize customer experience. Customer Relationship Management involves some strategies in understanding and interacting with customers.
You can also connect with the customers on a personal and emotional level toward improving your business.
If you want your customers to promote your brand, you’ll need a set of skills to help you improve your Customer Service Management:
Empathy – Start questioning yourself, if you were the customer to buy a product, how the way you want to market? How would you want to be reached and spoken to?
Good Communication Skills – Every client has different behavior. Their way of doing business also varies. But, when you can communicate well with different people, it is easier to work out a good deal with them.
7. Social Media Skills
Currently, social media has become one of the big arenas for public conversations. So, as a startup entrepreneur, you can take advantage of this to engage people with your business and inform them about your product or service.
You can be very familiar using social media because you’ve been using it personally. However, social media is a great online tool for businesses more than just posting videos and photos.
It is used to reach a wider range of your target consumers, the platforms have significantly evolved to embrace digital marketing needs.
You can use it for social media advertising, boosted posts, hashtags, business pages, groups, and more. Indeed, there is a lot to learn.
So, take an opportunity to develop social media skills. This will helps you to build a better relationship with your customers.
9. Paid Social Media Advertising Skills
It is the same as social media advertising that we discussed above. One difference here is, you will run some paid ads in social media rather than normal ads to attract the attention of the audience.
It is because reaching your target market via social media without ads takes more time. Here you normally include right hashtags, regular posting, videos, and relevant content.
But when it comes to using social media ads, you can easily appear in front of your target audience’s eyes.
However, without a proper understanding of how social media ads work, you would result in spending more than you need to and fail to reach the right audience.
Therefore, take time to learn social media skills, which is a small investment to see a huge profit to your business.
9. Basic Design Skills
In the world of marketing, it’s not possible to attract audiences only by text. It is also vital to give bliss to the eye. It is possible only by web designing.
So, try to involve some well-designed visual appearance. Here, I am not telling you to become a photoshop rockstar. But, have some basic knowledge of design principles, it will be easier for you to convey what you want and how your content to show.
10. Mobile Marketing
According to Hubspot’s marketing statistics, it is predicted that almost half of B2B buyers do product research on their mobile devices before reaching the company. While 51% of customers have identified a new company while searching on their smartphones.
Therefore, there is no end to mobile marketing until humans stop using it. So, take advantage of mobile marketing to reach the right target audience.
So, before diving into mobile marketing. It’s essential to know how you can create mobile-friendly content, and how you can gain consumers’ dependence on smartphones for your business.
I hope these 10 digital marketing skills will help you to become successful in your business.
It may seem to be a winding list, but these Digital marketing skills can be learned if you have patience, hard work, and determination.
If you really have the passion to grow in your business? Then, what are you waiting for? Set a Goal, choose Zuan Education to achieve it through learning from our industry experts.
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