Out there searching for a job? Accidentally heard somebody talk about digital marketing? Want to know about the career scope of digital marketing in India?
Well, as you read you will come to know about ten things. They are,
- What do you mean by digital marketing?
- Why the shift from traditional marketing to digital marketing?
- Why on earth should you choose digital marketing as a career choice?
- Is there enough of good scope in digital marketing in India?
- How digital marketing is getting stronger?
- Broad categories of talents that you may have and how can they fit into digital marketing jobs
- Peculiar ways in which digital marketing will help you
- Sectors that badly need digital marketing professionals
- What job positions will I get in digital marketing?
- How many job vacancies are available for digital marketing jobs in Naukri, Indeed, Shine, Monster India and LinkedIn?
- There is a Wow gift for you – Attend a free digital marketing seminar!
What Do You Mean by Digital Marketing?
You need not dress up yourself in the old-style marketing person selling or marketing something door to door. That is not digital marketing.
You can comfortably sit in your airconditioned office or home (even without an AC) and sell whatever you want just with your desktop or laptop through the internet.
Maybe you are making homemade chocolates or running an educational institution. And you want customers or candidates to come to you. Believe me, you can get more of them by using digital marketing methods.
It is that simple!
Why the Shift from Traditional Marketing to Digital Marketing
See as I told you traditional marketing is literally selling things from door to door. Or advertising your products or services through physical ways. I mean through sticking posters, distributing brochures, advertising on TV, radio, etc..
But doing the same thing online will get you more viewers, and customers.
Maximum, people reach is possible through digital marketing, unlike traditional marketing that will only have a limited audience.
In digital marketing, you can do more targeted or client-specific marketing. But only plain global marketing with no specificity is possible through traditional marketing.
Digital marketing is more versatile. I mean you can make changes in the advertisings as per requirements whenever needed. But traditional marketing is non-versatile, in that once something is published it cannot be altered.
Importantly, immediate communication is possible with digital marketing. But in traditional marketing, you have delayed reach.
Why On Earth Should You Choose Digital Marketing as a Career Choice?
This is a really good question. But let me tell you, by the year 2020 most of the companies will have an online presence.
And do you know that this situation will increase the demand for digital marketing professionals?
Furthermore, digital marketing is a progressive field.
Another interesting thing is that the digital economy is growing ten times faster than the traditional economy. So corporations that do online trading are twice as possible to create job opportunities.
Based on your existing or inborn talents, the digital marketing industry provides different types of career. And at the same time, you also have an excellent opportunity for career growth.
Finally, you need not stay awake for several nights, spending time mugging up formulas and do that boring reading.
Most importantly, you can throw away your formal dress and always be in casuals!!!
Is there Enough of Good Scope in Digital Marketing in India?
Usually, people say that digital marketing is running well in western countries. Yeah, but India is also taking many leading roles in the digital marketing sphere.
About 25 to 40% of marketing done in India heavily rely on digital marketing. And 42% of brands in India choose social media marketing as their main digital marketing platform.
It is expected that nearly 90% of businesses will rely on digital marketing in the coming years.
An interesting fact is that after the USA and the UK it is India that deals with the largest online shopping deals in e-commerce businesses.
By 2020, 20 lakh digital marketing jobs will available.
How Digital Marketing is Getting Stronger?
There are many reasons to claim that digital marketing is getting stronger day by day. Let’s see how.
- Both big and small businesses use digital marketing.
- It is cost-effective.
- You get more customers.
- You can get more income.
- Interaction with the target audience or the kind of audience that you expect should buy from you is easy.
- Digital marketing can be easily done through mobile.
- Digital marketing makes your brand famous.
Broad Categories of Talents that You may Have and How can they Fit into Digital Marketing Jobs
To tell the truth, you need not have any big educational qualifications or high marks and grades to do digital marketing.
It is just fun to learn digital marketing with just what natural talent you have.
Are you good at Writing anything under the sun? Then, I am not joking you can become a Content Writer.
Are you interested in Coding and Designing? You can become Web Developers and Web Designers.
Do you have Analytical Skills, I mean to watch something for a long time and take the needed actions? Then you have job opportunities in digital marketing. You can run Marketing Campaigns.
Are you good at writing Haiku? Then you can become an Ad Copywriter.
Peculiar Ways in Which Digital Marketing will Help You
I just want to point out other ways through which you can have a career in digital marketing.
- If you are a fresher and searching for a job, you can learn digital marketing and start a fresh career in digital marketing.
- Using digital marketing you can become an entrepreneur.
- As per Mckinsey, 90% of marketing roles required some digital marketing experience or analytical skills. Whatever job you may be in, you can learn digital marketing as an additional skill.
Sectors that Badly Need Digital Marketing Professionals
You know there are many fields that require digital marketing skills. Let’s see what are they.
Any type of business needs skilled digital marketers. With the help of digital marketing, businesses can easily measure the growth and success rate.
Digital marketing is useful for politics and in social sectors. Take the example of the victory of Narendra Modi and Donald Trump. You know very well how digital media was used to add up to the chances of their victory.
Moreover, today all political parties try to push forward their popularity through various digital channels.
Department of analytics needs digital marketing. Analytics usually study various behavioral aspects of human beings. Therefore, digital marketing involves analytics that is needed to understand consumer behavior.
Analytics helps to aid in various business processes and product development.
What Job Positions Will You Get in the Digital Marketing Field?
There are many types of jobs in digital marketing. Adding years of experience to your digital marketing career will lead to exponential career growth. Some job roles are,
- Digital Marketing Executive
- Digital Marketing Consultant
- Content Writer
- Content Marketing Manager
- Inbound Marketer
- Social Media Marketing Expert
- Search Engine Marketer
- SEO Executive
- Web Analytics Executive
How Much Average Job Vacancies are Available for Digital Marketing Jobs in Naukri, Indeed, Shine, Monster India and LinkedIn?
As I told you digital marketing skills are wanted more in various industries. Let me give you a snapshot of digital marketing job vacancies displayed on Naukri, Indeed, Monster, LinkedIn and Shine while writing this article.
There is a Wow Gift for You – Attend a Free Digital Marketing Seminar!
You now know how much important digital marketing is. There are many more things that you need to learn about digital marketing such as, the importance of search engines, digital marketing management, etc..
This seminar will add more value to your career and further explain to you the importance of digital marketing.