If you are from the category of ’90s or early 2K’s you’ll remember popular TV advertisements. These Ads were inspiring many people those days and a few were just cringe with fun.
However, the ultimate goal of such commercials is to influence people with video content of products and make them purchase it.
Most of the companies spent huge investments in digital marketing and advertising their products. Their objective is to attract new customers and enlarge their revenue sales.
As you know marketing depends on consumer trends and needs. So, digital marketing plays a dominant role in creating brand awareness in marketing plans.
Need for digital marketing
Do you remember the last time you spent a prolonged period watching TV shows? Most of us will not have an answer for it. That’s because of Internet users and mobile devices, people watch everything in live streaming online.
This change induced companies to shift from traditional marketing to digital marketing channels (bringing ads to smartphones and laptops).
However, digital Marketing is endless and one needs to master so many skills to take an edge over this competition and customer journey.
Obviously, digital marketing is a lucrative career and there is always a huge demand for digital marketers in online marketing.
What is digital marketing?
Before moving into the career guidance key points in digital marketing, let’s have a look at the concept of it in detail. What’s digital marketing? In general terms, digital marketing is just like traditional marketing.
Companies choose various digital platforms to promote their products or services to online customers and engage with them to convert potential customers.
The companies have to engage customers in social media marketing with the power of the internet, so they hire many employees for digital marketing planning to achieve their goals.
Digital marketers have to be versatile and creative, you will come across these fields in digital marketing,
- Video and audio production
- Mobile Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Interactive Technology (like AI)
- Social Media
- Email Marketing
- Content management and curation
- Marketing automation
- Web Design
- Web Development
- Copywriting and editing
- Business and marketing strategy
If you’re a fresher, you don’t have to master all the skill sets. But it’s preferred to qualify 2-3 skills in the list to kickstart your career. If you want to qualify as a digital manager then you must need almost everything.
Here are 8 optimistic career guidance about digital marketing for students to pursue a lucrative career.
1. On high Demand
The demand for Digital Marketing is increasing consistently over the last decade. According to statistics, Over 460 million people in India use it and the numbers keep on growing high only.
In recent times, the main reason for huge growth in India is, “The prime ministers Digital India Campaign” and the increase in mobile phone users.
2. Short Term Training Courses
To pursue your favorite career, you will need to take short term digital marketing courses. It’s ideal to do a course based on your interest, this will boost your profile and you get high chances of landing in top companies.
Even in colleges, they have incorporated marketing courses as a specialization and you can also join digital marketing institutes to enhance your skillset.
At Zuan education, with expert mentors and industry professionals, learning is more practical. We assure 100% placements for our students.
So what are you waiting for? Enroll in the digital marketing training courses in our top institute in Chennai.
3. Skill-Driven Industry
You may be interested in any skill, the domain’s need is to hire creative working professionals. So whatever you do, the focus is your creativity here.
You can take any field and excel in your interest, it can be Copywriting, UI designing, SEO work, or Website designing. The need for every skilled professional is vast in this industry.
Related reads: Career scope of digital marketing in India
4. Evolving Market
Every brand is trying to sell its products and searching for heart touching campaigns than popular websites and engaging social networks.
There are companies using one favorite social media influencer for every different product. This way it reaches more audiences easily by recognizing the influencer.
In earlier times, one influencer will promote one brand and now the trend has changed. They switch as many brands they can within a month now. Can you relate how dynamic, fast, and versatile digital marketing is trending now.
5. Handsome Salary
Companies are ready to pay attractive salaries for the marketers, because of the demand and not enough supply available. There is nothing better than earning and making profits out of your passion.
With experience and skill, you can expect a handsome salary in years. Professionals are making double their salary with just 2-3 years of experience in the industry.
|Role||Salary in Rupees|
|Digital Marketing Manager||4 lakhs to 10 lakhs|
|SEO Manager||3 lakhs to 7 lakhs|
|SEM/PPC expert||3 lakhs to 5 lakhs|
|Web developer/designer||3 lakhs to 6 lakhs|
|Social Media Manager||3.5 lakhs to 7 lakhs|
|Content Writer||2.5 lakhs to 5 lakh|
6. Creative Freedom
As a digital marketer, you will get more chances to establish your creativity than in other fields. You can put all your ideas and create an innovative campaign depending on your profile. If you wish to work with creative freedom, digital marketing is your savior.
At Zuan Education, we are training students with hands-on projects and it enhances their creativity and boosts their CV with a unique innovative portfolio.
7. Work with Ad Agencies
An advertisement agency works with many clients. For example, Automobile Brands, Education Leaders, Real estate builders, Restaurant, and the list goes on.
The job profiles that fall under the domain “digital marketing” category are as follows,
- Content Marketing Manager
- Content Writer
- Digital Brand Manager
- Digital Marketing Manager
- SEO Analyst
- Account Manager
- Graphic / UX designer
8. Great work-life balance
The best part of Digital Marketing Companies in the fun working environment and cool people around you. The professionals will be creative and funny, as I mentioned earlier, so you can balance work-life better in this field.
If you are interested in being your own boss, you can start freelancing for projects and do work from your comfort. As the demand for digital marketing professionals is immense.
The digital marketing career is highly lucrative only if you do it right with proper guidance and an immense skill set.
You need to learn and master all the skills mentioned in the article. Keep up your aim so high, don’t settle for less. Never compromise to learn new skills when you opt for a career in digital marketing.
If you are interested in making a career in the world of digital marketing, check out our most updated marketing courses in Zuan Education today.