Wouldn’t it be great to become a successful content marketer and set your career path right? Content marketing is related to creating and curating relevant content to the target audience, this type of distribution attracts more audience.
Research predicts that average cost of content marketing is 62 % less when compared to traditional marketing.
There is always a huge demand for content marketing professionals with the right skill set, and top companies are ready to offer attractive salaries for budding content marketers.
In this article, I will be sharing the top ten essential genres to develop and refine your skills to uplift your career as a successful content marketer this year.
The Content Marketer with (1-4 years of experience) can earn on an average of INR 475,000 per annum.
1. Strategic approach
2. Research analysis
3. Project management
4. Video editing
5. Copywriting
6. Storytelling
7. Editing
8. Graphic design
9. Collaboration
10. SEO
1. Strategic approach
- Successful content marketers spend time in defining and structuring their content marketing strategy before creating their unique content.
- They understand the unique branding of every company’s products or services and they shape their content relevant to their target audience.
- They also understand the unique marketing strategies of every company and they implement those strategies to gain many customers.
- If you are learning how to build a content marketing strategy, you must be able to attract an audience and convert them into potential customers through your content effectively.
2. Research analysis
- Nowadays, it’s easy for content marketers to find the specific quality content that talks about their brand and has the ability to attract more users with the best results.
- This means a content marketer must be able to find and collect the required data for applying in content marketing campaigns.
- Ensure to publish your results appropriately, including the success rate of your content marketing campaign and content strategies.
- To effectively launch a content marketing campaign, you can learn online marketing courses from experts that help you to learn marketing effectively.
3. Project management
- Project management helps you to apply relevant knowledge and skills with different marketing tools, this helps you to complete your project on time.
- As a content marketer, you must be able to manage all your tasks for better workflow and you can complete everything very fast.
- By managing your tasks efficiently, you will know what exactly to add to the content for more reach.
- There are so many project management tools, to name a few, Asana, Trello, and JIRA. Make sure to learn to use it for better management.
4. Video editing
- Videos are becoming the latest trends in content marketing because it’s convenient to use and also attract your target audience double than written content.
- The research says, 95% of customers like to watch a video than spending time reading written content.
- Out of the people who love to watch videos. 81% of customers choose to buy from marketing channels.
- Just learn the basics, you don’t have to edit or create videos like a pro to ace as the content marketer.
- However, YouTube tutorials with million views have solutions for almost everything under this sky, so make sure to learn the basics of video content and video marketing.
- You can also use free or low-paid video editing tools such as iMovie and Blender for developing your content marketing skills.
5. Copywriting
- There is much content getting published daily, make sure to create content that can conversion of target audience using brand awareness.
- Copywriting skill is most essential for every content marketer even if you don’t create written content.
- The main aim of the copywriting technique is to make the reader take up action.
- For this, you must be able to write the most engaging content to keep your audience active.
- The best method to improve your skills copywriting, which is possible if you follow another successful content writer.
- When you find the content most engaging in blog posts or email newsletters, ask “What makes it to continue reading?”
- Then, you can apply the facts that you find appealing in the content.
- Ask for feedback from readers or your friends, you can surely improvise with feedback for creating content to target the audience.
6. Storytelling
- Storytelling can make your content marketing efforts successful and memorable among the target audience. Research says Readers remember a brand content 22x more using storyboards than written content.
- The best way to tell stories for your target audience is following the “Hero technique” where readers are heroes.
- Your role is to teach or conquer their enemy with your skills.
7. Editing
- Learning editing skills are like playing chess, easy and takes time for learning.
- A content marketer must be able to write their unique content and edit it more uniquely.
- While editing someone’s content, make sure to not change it in your style as everyone has their own way of writing content for the landing page or any type of content marketing.
- If you are an aspiring content marketer, make sure to edit your content like a pro, that it must be able to match the company brand and quality.
8. Graphic design
- Readers are most likely to remember your content 65% more in detail with relevant images in the content.
- Content marketers agree that they use 80% of images that are types of social media content.
- However, basics are enough you don’t have to master your skills in graphic designing to become a successful content marketer.
- You can use tools such as, Canva which has multiple templates for you to create images to use in your blogs, social media platforms, and videos.
9. Collaboration
- 86% of employees say that lack of communication and teamwork collaboration is the root cause of failures.
- As a content marketer, it’s essential to collaborate with your team appropriately.
- As many companies out there have remote teams, you will be facing issues in collaborating your skills within the team.
- You have to deal with different time zones, cultural differences, and personalities to work as a team.
- Each one of us has unique rules and customs. What you think correct may be rude or offensive to others.
- To become a successful marketer is not easy, you have to learn teamwork and other people skills to create the most engaging content with user experience.
- With proper collaboration, you will reduce the misunderstandings between your peer group, and improve the quality of your work.
- Therefore, 93% of total communication will be non-verbal. Which is more than email and phone call interaction.
10. SEO
- SEO is the most important factor, and it’s only getting evolved each day. About 5.6 billion searches are carried out on Google every day, so it’s the duty of content marketers to create search engine optimized content.
- Successful content marketers, stay up to date with the latest technology and SEO to shine ahead from the crowd.
- This helps content marketers to improve their ranking on Google search engine and also other search engine platforms.
Wrapping up
Keep in mind that, there is no field that you can master and achieve overnight success. Likewise, a successful content marketer, has to be consistent and learn many new skills, keep refining your knowledge, and adaptable.
You can start with this top 10 genre of content marketing to uplift a successful career as a content marketer.
If you are confident with these basic skills and then move into advanced learning to master the content marketing field. If you are interested to learn content marketing from experts, kudos to your thoughts!
Join in our short term content marketing courses at the leading content marketing institute in Chennai to kickstart your career
