SEO Training Course and Certification

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Search Engine Optimization Training

Search Engine Optimization (SEO) is the method of promoting the quality of visits to a website in search engine. This SEO technique will increase both your website’s position and site visitors through the organic or natural search results which can be learned through our advanced SEO training.

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Key Features

  • Course Duration – 60 hrs
  • Live Project Training
  • 100% Job Oriented Training
  • Industry Expert Faculties
  • Customized Syllabus
  • Individual Approach for Every Student
  • Classroom and Online Training
  • Doubt Clarification Session
  • Free Demo Class Available
  • Completed 500+ Batches

About Our SEO Course

What does it take to become an SEO Expert?

It is the strong foundation and deep understanding on the success principles of SEO. It is just not about the techniques or the concepts. It is the what, why and how that matters the most.

If you are someone aspiring to build a career by becoming an SEO Expert, then you should be looking for an Institute which will provide a strong foundation and give practical training and insights in SEO.

Zuan has been at the pinnacle of SEO Training in Chennai by providing a well-structured and developed program to kick start your SEO Career.

What Will You Learn?

You Will Learn the

Basics of SEO
  • Foundations of SEO such as What are search engines, how have they evolved, how they work
  • Importance of Organic Search Results and Why SEO is a must for each and every Website
  • The Three Pillars of SEO – The On Page SEO, Off page SEO and Technical SEO
  • The On Page SEO Techniques, Off page SEO Techniques and Link Building Strategies
SEO Content Development
  • What is SEO Content
  • How to do Research, Ideate and Develop Content to Rank in SEO
  • Content Marketing Concepts and Tools
Keyword Research
  • What is a Keyword
  • Various Types of Keywords
  • How to identify keywords that drives Quality Traffic
  • How to set up systems to capture leads
SEO Tools
  • Website Audit Tools
  • Keyword Research Tools
  • Competitors Link Analysis Tools
  • Keyword Rank Analysis Tools
Support Tools
  • Google Analytics
  • Google Adwords
  • Social Media Optimization

Career In SEO

Why building a Career in SEO is highly Rewarding?

SEO is the Lifeline of Online Marketing / Digital Marketing

The internet is where businesses can be found these days. If you don't have your website ranked high on search engines like Google, then it's almost impossible for potential customers to find out about what services or products that are available in the area where they live - especially with all of their competitor’s right there waiting!

There has never been a better time than now whether it is a small town shopkeeper, Small and Medium Business or a large company, because people love finding new places, products and businesses via mobile devices in today’s digitally connected world. With Best SEO Training in Chennai from Zuan Education you can be sure to excel in your SEO pursuits.

Various Roles / Types of Jobs in SEO

1. SEO Analyst :

The position of SEO analyst has become increasingly important in today's digital world. They are responsible for ensuring that a company’s website remains successful and relevant on the search engines, which helps to increase its ranking capability as well popularity among potential customers who may otherwise find another site with better information before them

2. SEO Strategist :

As the SEO strategist, you are responsible for developing an overall marketing strategy and goals to help reach your target audience. You will be skilled at researching keywords that fit each project's needs as well keeping yourself up-to date on all changes within this ever changing industry.

3. SEO Specialist :

Search Engine Optimization Specialists are in charge of optimizing your company's website content to identify and add relevant keywords so that it appears higher up on Google. This is one among the more common SEO jobs, which can be done by either freelancers or agency staff members alike!

4. Link Builders :

Link Builders work to increase traffic and backlink opportunities for your page by finding high-quality sites that can link in. They create partnerships with other websites, contacting resource or article directories like Twitter's trending topics list (which is a way to engage users), networking at conferences & events where they might meet influencers who will be interested in HyPEed by their expertise on relevant subjects.

The input discusses Link Building professionals which focus primarily upon building external links from other sources such as blog comments/reviews; news articles etc., while also improving internal site navigation structure so visitors are more easily guided through pages according argetted keywords throughout each step.

5. SEO Consultants :

SEO Consultants offer a variety of services, from analyzing your website and its performance to developing new strategies for improving the search engine rankings.

A consultant will take an in-depth look at what you want out of SEO as well as provide expert advice on how best achieve those goals with their professional knowledge about Google algorithms - it's never too late!

6. SEO Account Manager :

The SEO Account Manager is the glue that holds together an online marketing campaign. They must have a wide range of skills, from understanding search engine algorithms to working with clients and managing their own desk work efficiently. A good way for young candidates looking into this career path might be to consider starting as an entry-level employee at one company before moving on to another where they can develop more specialized knowledge later down the line.

7. SEO Manager :

Many companies have a Senior Manager of Search Engine Optimization (SEO) who is responsible for generating keywords and running successful campaigns. They may be tasked with identifying the best techniques to use in order to bring traffic from organic searches back onto your website, or they could look into hiring an outside agency that specializes exclusively on this type of work so as not to distract them away from their core responsibilities!

8. SEO Director :

The search engine optimization director is the person in charge of making sure that your company's website gets high rankings on Google. They work for companies who rely heavily upon online sales, like delivery services or SAAS products and they report to either a vice president (growth) if marketing isn't their main focus but rather an executive producer responsible solely for growth initiatives such as paid advertising; while other times these roles may be combined into one reporting structure at senior levels within larger organizations.

9. SEO Content Writer :

The Role of SEO Content writer is in much demand and various organizations are in constant need of them. The content you create can have a major impact on your employer or client's search engine rankings. SEO Content Writers ensure that articles, titles and headlines contain the right keywords to improve visibility of blog posts in Google’s SERPs (search engines result pages).

Many of the Past students who have taken SEO course in chennai with Zuan Education have excelled in their SEO Career.

Salary for SEO Roles

The Starting Package for SEO Roles start from 2.5 lakhs per annum and it goes upto 12.5 lakhs for a 5 to 8 years’ experience SEO specialist.

SEO Job Openings in India

Let’s check out some interesting statistics for SEO Job Openings in India.

On LinkedIn: There are 7000+ Job Openings at any given point in time.

On Naukri: The Number of Job Openings on Naukri is 12000 + at any given point in time

On Indeed: The Number of Job Openings in Indeed is 10,000 + at any given point in time.

Skills Needed to Build Successful Career In SEO:

1. Critical Thinking :

As an SEO professional you need to be able to analyze the results and differentiate between cause and effect. To Make It simple you should be able to understand What Happened, Why it happened and what you should do about it.

2. Speaking & Writing Ability :

Speaking and Writing Ability. You Should be able to prepare reports, presentations, write the case studies and also explain concepts to the non-technical people who can understand your concepts.

3. Analytical Skills

SEO professionals need to have the understanding of Google Analytics and pull their own data. Knowing how to pull data and segmenting them will help you to get a lot of insights.

4. Data Skills

As an SEO professional you need to be good in a few basic functions of Microsoft Excel and should also be able to use tools like data studio, Tableau and much more.

Who Should Take Up This SEO Training Course?

Students: If you are a student looking for a chance in a highly booming field or planning to set up a business, the SEO training that we provide is the key to your successful career.

Entrepreneurs/Business Owners: If you are a business owner trying to get more sales or want to market your business online, but are tired of paying for ads, you can learn SEO techniques and market your business without even spending a single Rupee.

Web Designers/Developers: If you are a Web Designer, you should implement the various SEO techniques on the website. If your customers come to know that their sites don't rank well in search engines, they will get dissatisfied. Without proper SEO will not get the results to your client website. Learning SEO for any Web Designer would be a great benefit.

Freelancers/Part-Time: If you are a part-time job seeker and want to get a real income from home, SEO is the best way to make money. We will train you to do Freelancing jobs and earn anywhere from Rs. 25,000 and above.

Marketing Professionals: Marketing Managers sometimes hire the right person with just the wrong skills. So they need to know what kind of SEO expertise is needed before making this crucial hiring decision, and then be able to have intelligent conversations about where their company’s digital marketing strategy should go from here. Many marketing professionals have taken the Best SEO course in Chennai from Zuan Education. For this reason Marketing Professionals should take up this SEO Course in Chennai.

SEO Course Syllabus

Module 1: Introduction
  • What is a SEO?
  • How SEO Works?
  • Whats is Keyword?
  • What is Competitors?
  • Search Engine Types
Module 2: Understanding SERPs
  • What is a SERP?
  • How are the results presented on a SERP
  • Organic and Inorganic Results
  • Site Positioning
  • What is meant by "Cached"?
  • What is SERP update and SERP movements? (frequency of update)
Module 3: Trend and Keyword Research
  • Market Research
  • Keyword Research and Analysis
  • SWOT Analysis of a Website
  • Information Keyword
  • Navigation Keyword
  • Transaction Keyword
  • LSI Keywords
  • Tools Used for Keyword Research
  • Localized Keyword Research
  • Competitor Website Analysis
  • Choosing Right Keywords to the Project
Module 4: Search Engine Crawlers
  • What are Search Engine Spiders?
  • How do Spiders Crawl the Internet and Collect Data?
  • How can webmasters control Crawlers?
  • Crawler IP address and Name
  • Controlling crawlers using Robots.txt
  • Controlling crawlers using the "no follow" tag
  • Controlling crawlers with htaccess
  • Data Indexing
Module 5: On-Page Optimization
  • Domain Selection
  • Hosting Selection
  • Meta Title Optimization
  • Meta Description Optimization
  • URL Optimization
  • Internal and External Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Optimize SEO Content
  • Check for Copyscape Content
  • Landing Page Optimization
  • No-Follow and Do-Follow
  • Indexing and Caching
  • Creating XML Sitemap
  • Creating Robot.Txt
  • HTML Validation Using W3C
  • Bounce Rate
  • CTR
Module 6: Technical SEO
  • URL Structure and Length
  • Analysis of Page Speed
  • 301 Redirects
  • Robots. TXT
  • Internal Linking (High Priority to Low Priority)
  • Sitemaps.XML
  • Essential Schemas to Implement
  • AMP
Module 7: Off-Page Optimization
  • Link Building Tips & Techniques
  • Difference Between White Hat and Black Hat SEO
  • Alexa Rank, Domain, Authority, Backlinks
  • Do’s & Don’ts in Link Building
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Article Submission
  • Press Release Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Blog Commenting
  • Guest Blogging
  • Outreach
Module 8: Link Building Method
  • What are Inbound Links?
  • Why develop inbound links for a website
  • PR
  • SERP
  • Traffic
  • Understanding One way and Two Way (reciprocal) links

SEO Certification

SEO certification is essential in the digital marketing career. It shows you have enough knowledge and skills to achieve the search engine results. We also provide a certification to all of the students who complete the SEO training.

  • Basic Computer Skill and Internet Knowledge
  • Knowledge about Website and its Functionalities
  • Basic Communication & Writing Skills
Who will get Benefited
  • Fresh Job Seekers
  • Web Developers
  • Marketing Professionals
  • Webmasters
  • Business Owners
  • Well-Structured and Industry-Relevant Course Curriculum
  • Experienced and Dedicated Faculty Members
  • Exposure to Live Projects from Day One
  • Periodic Evaluation and Feedback
  • Placement Assistance on Successful Completion
Session & Training Schedule
  • 30 Days with Flexible Timing
  • 2 Hours/Day for Weekdays Class
  • 4 Hours/Day for Weekend Class
  • Live Instructor-led Online Training also available via Skype and Teamviewer
For Enquiry
  • Phone : 044 43 53 4999
  • Mobile : 9025 500 600
  • Email :
  • Location: New No. 61, 2nd Floor, Arcot Road, Kodambakkam, Chennai


Kick-start your career with our SEO training in Chennai. We provide 100% job placement support with practical training process for all our candidates to get achieved a bright career in IT or Digital Marketing industry.


What are the pre-requisites to learn SEO?

To learn SEO, you should be familiar with the following,

  • Basic knowledge of computer
  • About internet and its usage
  • How to search in Internet
  • Read and Write English
Can I start my career by getting SEO training?

Yes, our SEO training course is outlined according to current industry needs. This course covers the topics like on-page optimization, off-page optimization, keywords research, link building methods, competitor analysis, sitemap, robots.txt, etc.

What is the main benefit of SEO training course?

Today, most of the online businesses get traffic to their sites and convert them to leads with the help of SEO. Nowadays, the competition is huge. So, to work with others in this competitive world, best SEO training is highly required to update your unique skills and stay relevant to the industry trends.

Who should do this SEO training course?

Our SEO training is suitable for students, business owners or entrepreneurs, web designers and developers, freelancer, and marketing professionals. Candidates can enroll the SEO training from several backgrounds, like engineering, business management, commerce, etc.

How will be your SEO training in Chennai?

We offered both one to one and combined SEO courses. You can choose the best one at your flexible time to learn SEO at your pace. Also, we are taking SEO training online depending on the candidate's requirements.

Do you offer placement assistance for SEO training?

Yes, we provide you SEO course with job placement support, where you can attend interviews with reference from Zuan Education.

Do you provide online SEO training?

Yes, we are one of the best SEO training institutes offering SEO training online based on students requirement.

What do I need to attend the online classes?

At SEO training online, you should have a computer/laptop with uninterrupted internet connection, Teamviewer, and Skype software. For best user experience, a mic-headphone is recommended to improve the voice quality.

Do you provide practical-oriented training for search engine optimization?

Yes, right from the beginning we will provide the live projects based on the training, as well as we will also provide you with project work at the end of the program to evaluate your knowledge.

Why should you study SEO course from Zuan Education?

We are one of the best SEO training institutes in Chennai. Our faculties are experienced professionals having more than 10 years of experience in the industry. Additionally, they have trained plenty of students over the years. So, you will get real-time working experience in all kinds of the SEO techniques. We also offer placement assistance to our students.

I have some questions about SEO training. How can I contact?

You can talk to our expertise counselor or trainer for SEO training. You can contact our staff via a phone call to +91 9025500600, or connect our live chat for instant support. Besides, you may leave your doubts/queries to

Where do you offer SEO training in Chennai location?

We are providing SEO training in Chennai and we are located in Kodambakkam. You can reach our place by train or bus, and it is in a walkable distance.

Training was adequate and faculty explained the concepts very well and helped to practice SEO, SEM and Complete Digital Marketing Concepts.

  • Tilak Saravanan, VFX DesignerFreelancer

Very Good training, It was much easier to understand. Good staff with very welcoming way to great! They offered very good knowledge in Digital marketing.

  • DhanamJay, IT Team ManagerSuccess Resource (p) Ltd

Zuan Education’s curriculum deserves a mention here. Their modules have up-to-date topics with industry relevant techniques which had given me to take advantage over the rest of my co-workers.

  • Fahim Ahmed, Technical SupportPaypal

Good training, Specific and clear in the concepts. Trainer was very helpful and clears the doubt. Overall good place for digital marketing training.

  • Keerthana, Marketing ExecutiveHSBC
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