Pay Per click (PPC) is one of the main strategies used in Search Engine Marketing (SEM). It is used by marketers who want to advertise their products/services online. Google Adwords & Bing Ads reaches more than 90% of the internet users who search for information in Google and Bing.
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Our PPC Training Course focuses on the top three search engines such as Yahoo, Bing (MSN), and Google. This PPC training program will cover all the practical features of Google Adwords, targeting best practices for Adwords campaign - keyword selection, structure, ads position preferences, and creative optimization. Pay Per Click training course provides a detailed and practical approach to developing and managing a successful and profitable SEM advertising campaign.
Well, a recent study by Jupiter Media shows that, whooping 97% of the searchers go online first for products and services while considering the genuineness of the business. Search is growing explosively. In 2013, it was 62 billion searches per month in the first quarter of the year and now in 2016, Google and Yahoo collectively account for overwhelming 91 billion searches made online.
Call or Click mindset: People search locally for businesses or services online, and over 90% will either call or visit the website before making a purchase. Now you can’t go against the fact that the business which is not available online is in a complete risk state.
Pay per Click is a great scenario provided by many successful online advertisers. These are the sponsored links appear at the top and on the right-hand side of the page in all the leading search engines. Pay Per Click works same across all platforms of search engines. Google, Yahoo, Bing are three major players regarding PPC advertising. Each of these search engines got their platforms for PPC campaigns. It involves in finding the right keyword to focus on in your website to show up in the search engine results. PPC works on an auction process where several ads compete each other based on biddings. As a result, the ads get placed at the top position of the Golden Triangle to get higher visibility.
PPC training program is suitable for individuals who are interested in growing in-depth knowledge of paid search engine marketing activities. Traffic builders, online advertisers, SEM specialists, organizers are likely to have a magnetic attraction towards this Pay Per Click training course because of the excellent search visibility of their business enterprise.
Pay Per Click training course certification is a step to show that you've undergone enough training to sharpen those skills. Google Adwords Certification gives an added value to your PPC profile and makes your CV more attractive
Zuan education provides 100% job assistance to all candidates. Our pay per click marketing or Google Adwords training will guide you to get placement in the top level companies.
Why are qualified PPC experts in demand?
Pay Per Click (PPC) Advertising is the major part of digital marketing. It puts compelling campaigns in front of targeted viewers; depends on their expressed interests and history. With a knowledge of PPC economics and customer psychology, you’ll find your prospects in the right place, at the right time and exactly deliver what they want when they need it.
Am I guaranteed to get Certified?
Yes, we assure that after completing the PPC course you would get the course completion certificate from Zuan Education.
How valuable is PPC Certification?
PPC certification training course helps you build better ads, manage campaigns efficiently & get more ROI with best practices in Pay Per Click Advertising. AdWords certification is a necessary function to market your skills as a PPC marketer.
How will I benefit?
Finishing this course, you will be qualified to:
You can get all these benefits from Zuan Education’s PPC training course in Chennai.
What will I learn from Pay Per Click training course?
Very Good training, It was much easier to understand. Good staff with very welcoming way to great! They offered very good knowledge in Digital marketing.
DhanamJay, IT Team ManagerSuccess Resource (p) Ltd
It’s amazing that I’ve got involved in live project training at Zuan Education right from the day one! It was possible because of their service firm, Zuan Technology through which I was able to look at how their ongoing projects have been working and their case studies. I recommend Zuan Education for all their efforts in helping my career.
Govinda Biswas, Marketing ExecutiveAjinomoto
Zuan Education’s curriculum deserves a mention here. Their modules have up-to-date topics with industry relevant techniques which had given me to take advantage over the rest of my co-workers.
Fahim Ahmed, Technical SupportPaypal
Good training, Specific and clear in the concepts. Trainer was very helpful and clears the doubt. Overall good place for digital marketing training.
Keerthana, Marketing ExecutiveHSBC
Training was adequate and faculty explained the concepts very well and helped to practice SEO, SEM and Complete Digital Marketing Concepts.
Tilak Saravanan, VFX DesignerFreelancer.