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Digital Marketing Training

Marketing, the process of buying and selling, involves exchange of ideas between the buyers and sellers, in addition to the actual exchange of goods and services. With the advent of the Internet, email and mobile phones, the way people exchange their ideas has undergone a tremendous change. How to make use of this change to market you product or service is what Digital Marketing deals with. Our Digital marketing training in Chennai, will teach you to learn the ways of interacting with the existing and potential customers using the Internet.

Digital Marketing


You could have heard online marketing is growing at a rapid pace with new challenges and opportunities. Most of the students wish to undergo digital marketing courses in order to become skilled person with lots of goals and strategies. Our Digital marketing course in Chennai is not alone for sales and marketing professionals or MBA graduates, it is suitable for everyone who wishes to be business owners, working professional, film star, sports person and more.

We assure you, our training will definitely give you structured knowledge regarding the online marketing which as well helps you to enhance your personal branding or the way to improve the reach of your business.

Our internet marketing course will make you to understand the impact and scope of digital marketing along with planning, strategies, testing, SEO (Search Engine Optimization), SEM (Search Engine Marketing), E Mail marketing, SMO (Social Media Optimization), Mobile Marketing, Web analytics and metrics, Online display advertising and more.

We are one among the best digital marketing training institute in Chennai and we believe in providing high quality online education in order to improve you up to the needs of internet world.

Modules

Part 1: Strategy

1.   Digital Marketing Strategy

2.   Market Research

3.   Crowd sourcing

Part 2: Engagement

Search Engine Optimization (SEO)

SEO Fundamental & Concepts
Keyword ResearchConceptual Analysis
Link Building tips & techniques
On page optimization
Off page optimization
Google Updates
SEO Tools operations & Management

Search Engine Marketing (SEM)

1. Google Adwords (PPC)

Introduction to online advertising and adwords
Adwords account and compaign basics
Policies and Ad Quality issues
Adwords Targeting and Placement
Adwords Bidding and Budgeting
Optimizing Performance
Display Advertising on the Google
Display network and Mobile Advertising
Performance Monitoring and Conversion Tracking

2. Bing and yahoo Ads

Introduction to Campaigns and Ad Groups
Importing Campaigns, Ad Groups and Keywords
Bidding and Traffic Estimation
Ads creation
Choosing right Keywords
Bing Ads Reports
Conversion Tracking with Campaign Analytics
Bing Ads Editor Account Management Tips
Bing Ads Editor Campaign Optimization

Local Business listings and Maps

Introduction
How it works
Quality guidelines

Social Media Optimization (SMO)

SMO Basics
Twitter Page Optimization
Facebook Page Optimization
Linkedin Optimization
Google+ Page Optimization
YouTube Optimization
Social media sites
Image Optimization and Networking

Social Media Marketing (SMM)

Introduction
Twitter Ads
Facebook Ads
Micro Blogs for Business

Online Reputation Management

Email Marketing

Overview
Leads to create email lists
Email marketing planning
Email campaign
Newsletter

Affiliate Marketing

Understanding Affiliate Marketing
Google Analytics
Banners, Promos, Discounts
Campaign measurement and Tracking

Part 3: Marketing Optimization

1.   Web Analytics

2.   Conversion Optimization

Any Graduate / Diploma / ITI Course

Basic Computer Skill

Basic Internet Knowledge

Knowledge in Functional English

Fresh Job Seekers

Web Developers

Digital Marketing Professionals

Web Masters

Contact Office:

Phone : 044 43 53 4999

Mobile : 988 488 53 63

Email : admission@zuaneducation.com

Well-Structured and Industry-Relevant Course Curriculum

Experienced and Dedicated Faculty Members

Exposure to Live Projects from Day One

Periodic Evaluation and Feedback

Placement will be Provided on Successful Completion

45 Days

Hire Our Students

For the attention of corporate houses: Your hunt for the fresh and competent human resources ends here. As we impart the industry-relevant skills to our students, they perfectly fit into the profile of your expectation. Apart from this, they are conditioned to get accustomed to the corporate milieu in the shortest span of time. Hence, hire our students and rest assured!


Want Help?
Call +91 988 488 53 63
Visiting Time : (9am - 9pm IST, Mon-Sat)
Phone Enquiry is available on Sundays too
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