Advanced Digital Marketing Certification Courses

Advanced Digital Marketing Training

Marketing, the process of buying and selling, involves exchange of ideas between the buyers and sellers, in addition to the actual exchange of goods and services. With the advent of the Internet, email and mobile phones, the way people exchange their ideas has undergone a tremendous change. How to make use of this change to market you product or service is what Digital Marketing deals with. Our Digital marketing training in Chennai, will teach you to learn the ways of interacting with the existing and potential customers using the Internet.

Key Features

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90 Hrs of instructor Led Training

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Industry Expert Faculties

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Live Project Training

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Customized Syllabus

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Job Placement

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Individual Approach for Every Student

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Certification Training

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All Payment Mode Option

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About Digital Marketing Course

Advanced Digital Marketing Training
You could have heard online marketing is growing at a rapid pace with new challenges and opportunities. Most of the students wish to undergo digital marketing course in order to become skilled person with lots of goals and strategies. Our Digital marketing courses is not alone for sales and marketing professionals or MBA graduates, it is suitable for everyone who wishes to be business owners, working professional, film star, sports person and more.

We assure you, our training will definitely give you structured knowledge regarding the online marketing which as well helps you to enhance your personal branding or the way to improve the reach of your business.

Our internet marketing course will make you to understand the impact and scope of digital marketing along with planning, strategies, testing, SEO (Search Engine Optimization), SEM (Search Engine Marketing), E Mail marketing, SMO (Social Media Optimization), Mobile Marketing, Web analytics and metrics, Online display advertising and more.

We are one among the best digital marketing training institute in Chennai and we believe in providing high quality online education in order to improve you up to the needs of internet world.

Syllabus

  • Introduction to online digital marketing
  • Importance of digital marketing
  • How internet marketing works?
  • Traditional Vs. Digital Marketing
  • Signiöcance of online marketing in real world
  • Increasing visibility
  • Visitors’ engagement
  • Bringing targeted traffic
  • Lead generation
  • Converting leads
  • Performance evaluation
  • Market research
  • Keyword research and analysis
  • SWOT analysis of a website
  • Types of keywords
  • Tools used for keyword research
  • Localized keyword research
  • Competitor website analysis
  • Choosing right keywords to the project
  • Web Platform
  • Landing Pages
  • Keyword Mapping
Introduction to Search Engine Optimization
  • How Search Engine works?
  • SEO fundamentals & concepts
  • Understanding the SERP
  • Google Processing
Onpage Optimization
  • Domain selection
  • Hosting selection
  • Meta data optimization
  • URL optimization
  • Internal linking
  • 301 Redirection
  • 404 error pages
  • Canonical implementation
  • H1, H2, H3 tags optimization
  • Image optimization
  • Optimize SEO content
  • Check for copyscape content
  • Landing Page optimization
  • No-Follow and Do-Follow
  • Indexing and Caching
  • Creating XML Sitemap
  • Creating Robot.txt
  • HTML validation using W3C
  • Google webmaster tool & website
  • Seo tools and online softwere
Off Page Optimization
  • Link building tips & techniques
  • Difference between white hat and black hat SEO
  • Alexa rank, domain
  • authority, backlinks
  • Do’s & don’ts in link building
  • Link acquisition techniques
  • Directory submission
  • Social bookmarking submission
  • Search engine submission
  • Web 2.0 submission
  • Article submission
  • Press release submission
  • Forum submission
  • PPT submission
  • PDF submission
  • Classiöed submission
  • Business listing
  • Blog commenting
SEO Updates and Analysis
  • Google Panda, Penguin, Humming bird algorithm
  • How to recover your website from Google penalties
  • Webmaster and analytics tools
  • Competitor website analysis and backlinks building
  • SEO tools for website analysis and optimization
  • Backlinks tracking, monitoring and reporting
  • Google places optimization
  • NAP (Name Address Place)
  • Citations
  • Using H card
  • Local SEO
  • Google Adwords (PPC)
  • Introduction to online advertising and adwords
  • Adwords account and compaign basics
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • PPC Basic
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Stragies
  • Search Network
  • Display network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring and Conversion Tracking
  • Reports
  • Bing Ads (PPC)
  • Introduction to Campaigns and Ad Groups
  • Importing Campaigns, Ad Groups and Keywords
  • Bidding and Traffic Estimation
  • Import From Google Adwords
  • Ads creation
  • Choosing right Keywords
  • Bing Ads Reports
  • Conversion Tracking with Campaign Analytics
  • Bing Ads Editor Account Management Tips
  • Bing Ads Editor Campaign Optimization
  • Social Media Optimization (SMO)
  • Introduction to Social media networks
  • Types of social media websites
  • Social Media Optimization concepts
  • Facebook Page, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Instagram Optimization
  • Hashtags and Mentions
  • Image optimization and networking
  • Mico Blogs for Businesses
  • Facebook Optimization
  • Fan page Vs Profile Vs Group
  • Creating Facebook Page for Business
  • Increasing fans and doing marketing
  • Connecting Apps with Fan pages
  • Facebook Analytics
  • Using third party applications on Facebook
  • Data based management and lead generation
  • Facebook Advertising and its types in detail
  • Art of user engagement and Edgerank concepts
  • Creating advertising campaigns,
  • payment modes
  • CPC Vs. CPM Vs. CPA
  • Conversion tracking
  • Power editor tool for advertising
  • Twitter Optimization
  • Introduction to Twitter
  • Creating strong profiles on Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, Hashtags
  • Product brand promotion and activities
  • How to measure the influence?
  • App installs and engagement
  • Advertising on Twitter
  • Case studies
  • Tools used to twitter marketing
  • Conversion tracking and reporting
  • LinkedIn Optimization
  • What is LinkedIn?
  • Individual profile Vs. Company profile
  • Database management and lead generation
  • Branding on LinkedIn
  • Marketing on LinkedIn groups
  • LinkedIn advertising
  • Increasing ROI through LinkedIn ads
  • Conversion tracking and reporting
  • Youtube Optimization
  • Channel creation
  • In display ads
  • In stream ads
  • Video app install promotion
  • Video shopping promotion
  • Google Plus
  • Features
  • Tools & Techniques
  • Google Plus: Circles | Hangouts | Stream
  • Google Plus goes Mobile
  • Google + 1
  • Google Plus for Businesses
  • Pinterest Optimization
  • What is Pinterest?
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Customizing the Profile
  • Pinterest Strategy
  • Boards in Pinterest
  • Pins and Links
  • Generating Engagements
  • Using Info Graphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics
  • Introduction to social media marketing
  • Understanding the past and present
  • How social media can influence
  • marketing strategies?
  • What is viral marketing and its,
  • signifificance in current world?
  • Facebook Advertising
  • What is Facebook Advertising
  • Types of Promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding Strategies
  • Ad Formats
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking
  • Twitter Ads
  • Twitter Analytics
  • Twitter Advertising
  • Types of Campaigns
  • Audience Targeting
  • Bidding Strategies
  • Reporting
  • LinkedIn Ads
  • Creating company page
  • Customization of page
  • Types of Campaigns
  • Posting in LinkedIn Page
  • Audience Targeting
  • Bidding Strategies
  • Advertising in LinkedIn
  • Brand Building
  • Promoting Brand Awareness
  • Brand Building Tools & Apps
  • Positive Negative Brand Building
  • Rebuilding Brand Image
  • Email marketing plan
  • Types of email communications
  • Elements of Marketing Emails
  • Email Content
  • Build Email List
  • Choose an Email Platform
  • Measuring
  • Getting started with Google Analytics
  • Navigating Google Analytics
  • Traffic Sources
  • Content
  • Visitors
  • Goals & Ecommerce
  • Actionable Insights and the Big Picture
  • Live Data
  • Demographics
  • Introduction to Blogs
  • Setting up your own blog
  • The importance of SEOs
  • Content curation & the art of content planning
  • Creating a compelling personality for your content
  • How to monetize your blog
  • Introduction to Affiliate Marketing
  • Partnership with Affiliate Networks, Adsense & Ad Networks
  • Setting Up an Affiliate Website
  • Importance of mobile marketing
  • in current scenario
  • Fundaments of mobile marketing
  • Forms of mobile marketing
  • Geo-targeting campaigns for mobile users
  • Measuring and managing campaign
  • App & Web - Mobile advertising
  • Content marketing
  • Mobile targeting and segmentation
  • SMS marketing
  • Case Studies on App advertising
  • Importance of video marketing
  • Understanding video campaigns
  • YouTube marketing (Video Ads)
  • Types of YouTube Ads
  • In-display and In-stream ads
  • Using YouTube for businesses
  • Developing YouTube marketing strategies
  • Video Ad groups
  • Targeting options
  • Understanding bid strategies
  • Bringing visitors to your website
  • via YouTube videos
  • What is blogging?
  • What is AdSense program?
  • How to earn money through blogging?
  • Tricks to get AdSense approved by Google
  • Google AdSense account setup and integrating with analytics
  • Placing ad codes on blog or website
  • Alternative Ads websites that can earn you money

Certification

Benefits

  • Any Graduate / Diploma / ITI Course
  • Basic Computer Skill
  • Basic Internet Knowledge
  • Knowledge in Functional English
  • Fresh Job Seekers
  • Web Developers
  • Digital Marketing Professionals
  • Web Masters
Contact Office:
  • Well-Structured and Industry-Relevant Course Curriculum
  • Experienced and Dedicated Faculty Members
  • Exposure to Live Projects from Day One
  • Periodic Evaluation and Feedback
  • Placement will be Provided on Successful Completion
  • 45 Days

Placement

FAQ

Digital Marketing is the fastest growing marketing technique used to reach the targeted customer through different forms of electronic media.

Our Digital Marketing training helps you to learn different marketing methods to promote any business globally with help of electronic mediums. Our practical oriented training makes yourself as a great digital marketer in terms of measurable return on investment the firm where you are working.

Have a word with our representative via phone call to +91 9884885363, or join our live chat for instant support. You may also drop your queries to info@zuaneducation.com.