Advanced Digital Marketing Certification Courses

Advanced Digital Marketing Training

Marketing, the process of buying and selling, involves exchange of ideas between the buyers and sellers, in addition to the actual exchange of goods and services. With the advent of the Internet, email and mobile phones, the way people exchange their ideas has undergone a tremendous change. How to make use of this change to market you product or service is what Digital Marketing deals with. Our Digital marketing training in Chennai, will teach you to learn the ways of interacting with the existing and potential customers using the Internet.

Key Features

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Course Duration – 90 hrs

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Live Project Training

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100% job placement Certification training

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Industry Expert Faculties

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Customized Syllabus

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Individual Approach for Every Student

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All Payment Mode Option

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Doubt clarification session

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Job assistance

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About Digital Marketing Course

Advanced Digital Marketing Training
The constant evolution of technology draws the attention of audiences to consume media where Digital Marketing plays a key role. It is not only limited to the growth of career opportunities but also improves your entrepreneurial status as well. The diversified courses in our Digital Marketing offer the perception that the marketers of present days need to stay competitive and skillful.

Our advanced digital marketing course is perfect for anyone who is interested in the planning, implementing and measuring Digital strategies – or someone who would like to seek a career in this field.

Learning this course will assist you to gain insights into the value of Internet Marketing and for what reason it is an essential part of your overall marketing strategy. It will grant you to plan, build and manage Search, Paid, Social, Mobile and Email Marketing campaigns effortlessly and unite your Online Marketing plan into your overall marketing strategy to draw new customer traffic to your website while increasing the conversion rates.

After, learning the A-Z concepts of online marketing, you will understand the different channels and activities needed to plan, implement and develop a customized online marketing plan for your business or career.

Syllabus

  • Introduction to online digital marketing
  • Importance of digital marketing
  • How internet marketing works?
  • Traditional Vs. Digital Marketing
  • Signiöcance of online marketing in real world
  • Increasing visibility
  • Visitors’ engagement
  • Bringing targeted traffic
  • Lead generation
  • Converting leads
  • Performance evaluation
  • Market research
  • Keyword research and analysis
  • SWOT analysis of a website
  • Types of keywords
  • Tools used for keyword research
  • Localized keyword research
  • Competitor website analysis
  • Choosing right keywords to the project
  • Web Platform
  • Landing Pages
  • Keyword Mapping
Introduction to Search Engine Optimization
  • How Search Engine works?
  • SEO fundamentals & concepts
  • Understanding the SERP
  • Google Processing
Onpage Optimization
  • Domain selection
  • Hosting selection
  • Meta data optimization
  • URL optimization
  • Internal linking
  • 301 Redirection
  • 404 error pages
  • Canonical implementation
  • H1, H2, H3 tags optimization
  • Image optimization
  • Optimize SEO content
  • Check for copyscape content
  • Landing Page optimization
  • No-Follow and Do-Follow
  • Indexing and Caching
  • Creating XML Sitemap
  • Creating Robot.txt
  • HTML validation using W3C
  • Google webmaster tool & website
  • Seo tools and online softwere
Off Page Optimization
  • Link building tips & techniques
  • Difference between white hat and black hat SEO
  • Alexa rank, domain
  • authority, backlinks
  • Do’s & don’ts in link building
  • Link acquisition techniques
  • Directory submission
  • Social bookmarking submission
  • Search engine submission
  • Web 2.0 submission
  • Article submission
  • Press release submission
  • Forum submission
  • PPT submission
  • PDF submission
  • Classiöed submission
  • Business listing
  • Blog commenting
SEO Updates and Analysis
  • Google Panda, Penguin, Humming bird algorithm
  • How to recover your website from Google penalties
  • Webmaster and analytics tools
  • Competitor website analysis and backlinks building
  • SEO tools for website analysis and optimization
  • Backlinks tracking, monitoring and reporting
  • Google places optimization
  • NAP (Name Address Place)
  • Citations
  • Using H card
  • Local SEO
  • Google Adwords (PPC)
  • Introduction to online advertising and adwords
  • Adwords account and compaign basics
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • PPC Basic
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Stragies
  • Search Network
  • Display network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring and Conversion Tracking
  • Reports
  • Bing Ads (PPC)
  • Introduction to Campaigns and Ad Groups
  • Importing Campaigns, Ad Groups and Keywords
  • Bidding and Traffic Estimation
  • Import From Google Adwords
  • Ads creation
  • Choosing right Keywords
  • Bing Ads Reports
  • Conversion Tracking with Campaign Analytics
  • Bing Ads Editor Account Management Tips
  • Bing Ads Editor Campaign Optimization
  • Social Media Optimization (SMO)
  • Introduction to Social media networks
  • Types of social media websites
  • Social Media Optimization concepts
  • Facebook Page, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Instagram Optimization
  • Hashtags and Mentions
  • Image optimization and networking
  • Mico Blogs for Businesses
  • Facebook Optimization
  • Fan page Vs Profile Vs Group
  • Creating Facebook Page for Business
  • Increasing fans and doing marketing
  • Connecting Apps with Fan pages
  • Facebook Analytics
  • Using third party applications on Facebook
  • Data based management and lead generation
  • Facebook Advertising and its types in detail
  • Art of user engagement and Edgerank concepts
  • Creating advertising campaigns,
  • payment modes
  • CPC Vs. CPM Vs. CPA
  • Conversion tracking
  • Power editor tool for advertising
  • Twitter Optimization
  • Introduction to Twitter
  • Creating strong profiles on Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, Hashtags
  • Product brand promotion and activities
  • How to measure the influence?
  • App installs and engagement
  • Advertising on Twitter
  • Case studies
  • Tools used to twitter marketing
  • Conversion tracking and reporting
  • LinkedIn Optimization
  • What is LinkedIn?
  • Individual profile Vs. Company profile
  • Database management and lead generation
  • Branding on LinkedIn
  • Marketing on LinkedIn groups
  • LinkedIn advertising
  • Increasing ROI through LinkedIn ads
  • Conversion tracking and reporting
  • Youtube Optimization
  • Channel creation
  • In display ads
  • In stream ads
  • Video app install promotion
  • Video shopping promotion
  • Google Plus
  • Features
  • Tools & Techniques
  • Google Plus: Circles | Hangouts | Stream
  • Google Plus goes Mobile
  • Google + 1
  • Google Plus for Businesses
  • Pinterest Optimization
  • What is Pinterest?
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Customizing the Profile
  • Pinterest Strategy
  • Boards in Pinterest
  • Pins and Links
  • Generating Engagements
  • Using Info Graphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics
  • Introduction to social media marketing
  • Understanding the past and present
  • How social media can influence
  • marketing strategies?
  • What is viral marketing and its,
  • signifificance in current world?
  • Facebook Advertising
  • What is Facebook Advertising
  • Types of Promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding Strategies
  • Ad Formats
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking
  • Twitter Ads
  • Twitter Analytics
  • Twitter Advertising
  • Types of Campaigns
  • Audience Targeting
  • Bidding Strategies
  • Reporting
  • LinkedIn Ads
  • Creating company page
  • Customization of page
  • Types of Campaigns
  • Posting in LinkedIn Page
  • Audience Targeting
  • Bidding Strategies
  • Advertising in LinkedIn
  • Brand Building
  • Promoting Brand Awareness
  • Brand Building Tools & Apps
  • Positive Negative Brand Building
  • Rebuilding Brand Image
  • Email marketing plan
  • Types of email communications
  • Elements of Marketing Emails
  • Email Content
  • Build Email List
  • Choose an Email Platform
  • Measuring
  • Getting started with Google Analytics
  • Navigating Google Analytics
  • Traffic Sources
  • Content
  • Visitors
  • Goals & Ecommerce
  • Actionable Insights and the Big Picture
  • Live Data
  • Demographics
  • Introduction to Blogs
  • Setting up your own blog
  • The importance of SEOs
  • Content curation & the art of content planning
  • Creating a compelling personality for your content
  • How to monetize your blog
  • Introduction to Affiliate Marketing
  • Partnership with Affiliate Networks, Adsense & Ad Networks
  • Setting Up an Affiliate Website
  • Importance of mobile marketing
  • in current scenario
  • Fundaments of mobile marketing
  • Forms of mobile marketing
  • Geo-targeting campaigns for mobile users
  • Measuring and managing campaign
  • App & Web - Mobile advertising
  • Content marketing
  • Mobile targeting and segmentation
  • SMS marketing
  • Case Studies on App advertising
  • Importance of video marketing
  • Understanding video campaigns
  • YouTube marketing (Video Ads)
  • Types of YouTube Ads
  • In-display and In-stream ads
  • Using YouTube for businesses
  • Developing YouTube marketing strategies
  • Video Ad groups
  • Targeting options
  • Understanding bid strategies
  • Bringing visitors to your website
  • via YouTube videos
  • What is blogging?
  • What is AdSense program?
  • How to earn money through blogging?
  • Tricks to get AdSense approved by Google
  • Google AdSense account setup and integrating with analytics
  • Placing ad codes on blog or website
  • Alternative Ads websites that can earn you money

Certification

Benefits

  • Any Graduate / Diploma / ITI Course
  • Basic Computer Skill
  • Basic Internet Knowledge
  • Knowledge in Functional English
  • Fresh Job Seekers
  • Web Developers
  • Digital Marketing Professionals
  • Web Masters
  • Well-Structured and Industry-Relevant Course Curriculum
  • Experienced and Dedicated Faculty Members
  • Exposure to Live Projects from Day One
  • Periodic Evaluation and Feedback
  • Placement will be Provided on Successful Completion
  • 45 Days

Placement

FAQ

In this training program, you will get 90+ hours of practical work. You will do many hands-on exercises & assignments to master various Digital Marketing concepts & tools. These opportunities include running live Advertising (e.g. Google, Facebook) campaigns, perform SEO audit, creating Social Media Strategy, use a various tool.

Yes, you can prefer to be a freelancer and allow online marketing services to clients. To grow a freelancer, you will surely need to learn digital marketing even more than your fellow members as you'll have a lot of responsibility on your shoulder when you do it for someone else. As you would have read earlier, we have a unique module on 'Selling Internet marketing services' for the same purpose. Some of them have even started their agencies and are doing well.

Yes, we don't assume that you have any prior knowledge about Internet marketing. Through various modes & stages of the training program, we ensure that our participants with varying degree of knowledge about Internet marketing successfully master all aspects of digital marketing to fulfill their desired objectives.

Our Online Marketing courses are not only for a sales person, but It is also suitable for any who wishes to be Work from home, business owners to Business growth/ development, College student- fresher, working professional, Part-time worker, Career change and more.

Creating sales Enterprises without Digital is no more a choice. Sales professionals must develop an in-depth understanding of this medium to create effective strategies, to manage digital marketer teams & agencies.

Digital Marketing offers the flexibility of starting with a small or no budget. Business people will think the various innovative ideas to reach out to their target viewers and convert them to their clients. They will have to learn online marketing to do it for themselves.

Marketing has its principal in Consumer Insights, and in today’s world, only Internet marketing can help you to reach out and understand your customer than any other better way. It is the way of the future and to be part of that change.

No matter which profession you end up pursuing, be it HR, Finance, Marketing, Sales or creating your entrepreneurial investment, you cannot do it with an in-depth understanding of Internet Marketing. The largest problem is that most of the institutions will not provide with this knowledge to students. The best way out is doing a long-term course with Chennai’s best Digital Marketing training institute Zuan Education while you are still pursuing your education.