Advanced Digital Marketing Training Course

Advanced Digital Marketing Training Course and Certification

Advanced Digital Marketing Training

Digital Marketing is all about the online strategy that we can use for marketing our goods and services through online channels in order to reach consumers. The primary intention of digital marketing is increasing the traffic, building brand awareness, reaching the targeted audience, and improving the sales via different online channels. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

The future of marketing is surely going digital. It is the place where marketers meet their clients via the Internet to improve their sales and revenue with powerful marketing strategies. There is always a huge demand for digital marketing professionals for all kinds of businesses that expect to sell their product or service.

  • digital marketing batch training Batch Training
    Starts from 14,000
  • digital marketing individual training Individual Training
    Starts from 25,000
  • digital marketing online training Online Training
    Get Price
  • digital marketing custom training Custom Training
    Get Price
  • Enroll Now Demo Class

Key Features

Course Duration - 90 hrs
Live Project Training
100% Job Oriented Training
Industry Expert Faculties
Customized Syllabus
Individual Approach to Every Student
Best Fees Structure and Packages
Doubt Clarification Session
Free Demo Class Available
Completed 500+ Batches

Want Help?

We are ready to guide you.

Call us +91 9025 500 600

About Digital Marketing Course

Advanced Digital Marketing Training

Our Digital Marketing training course offers the perception that enables the modern marketers to stay even competitive and skillful.

Digital marketing training course will assist you to understand the value of Internet Market and it helps you to learn the essential part of your entire marketing strategy. It will grant you to plan, build and manage Search, Paid, Social, Mobile, and Email Marketing campaigns. You will learn how to unite your Online Market plan to an entire marketing strategy. It leads to increase the conversion rates.

Being one of the best Digital Marketing Training Institutes in Chennai, Our training is perfect for all or someone who would like to seek a career in this field. After completing your training, you will understand the different channels and the activities needed to plan, implement and develop a customized digital marketing plan for your business or career.

What to expect

Learn from experience

Learn from the expert trainer and get the live hands-on knowledge to get placement in top level companies.

Apply your knowledge

Test what you have learned and get practical experience in practicing your new skills via a live project to grow your confidence.

Career Path

The world goes to be Digital. And, by 2020, companies across the world will have their market in digital platforms. It may create 150,000 jobs in India alone. The technology develops every day. So, you must develop your skills.

Digital marketing offers you with different career options. It includes Digital Marketing or Adwords Executive, SEO or Web Analyst, and SMO Manager, etc. The main advantage of this field is - if you like analytics, you can go for a web analyst. If you are a born writer, prefer content field.

Starting your career, you may have practical skills in a particular area. But based on your interest or business requirement, you can learn and get into online networking, PPC, social media, web analytics, portable advertising, content marketing, etc.

Did the advantages of digital marketing training details inspire you to look at the digital market? Are you interested in molding a career in this industry for your business growth? Get in touch with us today and enroll in our digital marketing training.

Digital Marketing Syllabus

Module 1: Digital Marketing Fundamentals
  • Introduction to online digital marketing
  • Importance of digital marketing
  • How internet marketing works?
  • Traditional Vs. Digital Marketing
  • significance of online marketing in real world
  • Increasing visibility
  • Visitors’ engagement
  • Bringing targeted traffic
  • Lead generation
  • Converting leads
  • Performance evaluation
Module 2: Trend and Keyword Research
  • Market research
  • Keyword research and analysis
  • SWOT analysis of a website
  • Types of keywords
  • Tools used for keyword research
  • Localized keyword research
  • Competitor website analysis
  • Choosing right keywords to the project
Module 3: Website Planning and Creation
  • Web Platform
  • Landing Pages
  • Keyword Mapping
Module 4: Search Engine Optimization
Introduction to Search Engine Optimization
  • How Search Engine works?
  • SEO fundamentals & concepts
  • Understanding the SERP
  • Google Processing
Onpage Optimization
  • Domain selection
  • Hosting selection
  • Meta data optimization
  • URL optimization
  • Internal linking
  • 301 Redirection
  • 404 error pages
  • Canonical implementation
  • H1, H2, H3 tags optimization
  • Image optimization
  • Optimize SEO content
  • Check for copyscape content
  • Landing Page optimization
  • No-Follow and Do-Follow
  • Indexing and Caching
  • Creating XML Sitemap
  • Creating Robot.txt
  • HTML validation using W3C
  • Google webmaster tool & website
  • Seo tools and online softwere
Off Page Optimization
  • Link building tips & techniques
  • Difference between white hat and black hat SEO
  • Alexa rank, domain
  • authority, backlinks
  • Do’s & don’ts in link building
  • Link acquisition techniques
  • Directory submission
  • Social bookmarking submission
  • Search engine submission
  • Web 2.0 submission
  • Article submission
  • Press release submission
  • Forum submission
  • PPT submission
  • PDF submission
  • Classiöed submission
  • Business listing
  • Blog commenting
SEO Updates and Analysis
  • Google Panda, Penguin, Humming bird algorithm
  • How to recover your website from Google penalties
  • Webmaster and analytics tools
  • Competitor website analysis and backlinks building
  • SEO tools for website analysis and optimization
  • Backlinks tracking, monitoring and reporting
Module 5: Local Business & Listing
  • Google places optimization
  • NAP (Name Address Place)
  • Citations
  • Using H card
  • Local SEO
Module 6: Pay Per Click Marketing
  • Google Adwords (SEM )
  • Introduction to online advertising and adwords
  • Adwords account and compaign basics
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • PPC Basic
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Stragies
  • Search Network
  • Display network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring and Conversion Tracking
  • Reports
  • Bing Ads (PPC)
  • Introduction to Campaigns and Ad Groups
  • Importing Campaigns, Ad Groups and Keywords
  • Bidding and Traffic Estimation
  • Import From Google Adwords
  • Ads creation
  • Choosing right Keywords
  • Bing Ads Reports
  • Conversion Tracking with Campaign Analytics
  • Bing Ads Editor Account Management Tips
  • Bing Ads Editor Campaign Optimization
Module 7: Social Media Optimization
  • Social Media Optimization (SMO)
  • Introduction to Social media networks
  • Types of social media websites
  • Social Media Optimization concepts
  • Facebook Page, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Instagram Optimization
  • Hashtags and Mentions
  • Image optimization and networking
  • Mico Blogs for Businesses
  • Facebook Optimization
  • Fan page Vs Profile Vs Group
  • Creating Facebook Page for Business
  • Increasing fans and doing marketing
  • Connecting Apps with Fan pages
  • Facebook Analytics
  • Using third party applications on Facebook
  • Data based management and lead generation
  • Facebook Advertising and its types in detail
  • Art of user engagement and Edgerank concepts
  • Creating advertising campaigns,
  • payment modes
  • CPC Vs. CPM Vs. CPA
  • Conversion tracking
  • Power editor tool for advertising
  • Twitter Optimization
  • Introduction to Twitter
  • Creating strong profiles on Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, Hashtags
  • Product brand promotion and activities
  • How to measure the influence?
  • App installs and engagement
  • Advertising on Twitter
  • Case studies
  • Tools used to twitter marketing
  • Conversion tracking and reporting
  • LinkedIn Optimization
  • What is LinkedIn?
  • Individual profile Vs. Company profile
  • Database management and lead generation
  • Branding on LinkedIn
  • Marketing on LinkedIn groups
  • LinkedIn advertising
  • Increasing ROI through LinkedIn ads
  • Conversion tracking and reporting
  • Youtube Optimization
  • Channel creation
  • In display ads
  • In stream ads
  • Video app install promotion
  • Video shopping promotion
  • Google Plus
  • Features
  • Tools & Techniques
  • Google Plus: Circles | Hangouts | Stream
  • Google Plus goes Mobile
  • Google + 1
  • Google Plus for Businesses
  • Pinterest Optimization
  • What is Pinterest?
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Customizing the Profile
  • Pinterest Strategy
  • Boards in Pinterest
  • Pins and Links
  • Generating Engagements
  • Using Info Graphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics
Module 8: Social Media Marketing
  • Introduction to social media marketing
  • Understanding the past and present
  • How social media can influence
  • marketing strategies?
  • What is viral marketing and its,
  • signifificance in current world?
  • Facebook Advertising
  • What is Facebook Advertising
  • Types of Promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding Strategies
  • Ad Formats
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking
  • Twitter Ads
  • Twitter Analytics
  • Twitter Advertising
  • Types of Campaigns
  • Audience Targeting
  • Bidding Strategies
  • Reporting
  • LinkedIn Ads
  • Creating company page
  • Customization of page
  • Types of Campaigns
  • Posting in LinkedIn Page
  • Audience Targeting
  • Bidding Strategies
  • Advertising in LinkedIn
Module 9: Online Reputation Management
  • Brand Building
  • Promoting Brand Awareness
  • Brand Building Tools & Apps
  • Positive Negative Brand Building
  • Rebuilding Brand Image
Module 10: Email marketing
  • Email marketing plan
  • Types of email communications
  • Elements of Marketing Emails
  • Email Content
  • Build Email List
  • Choose an Email Platform
  • Measuring
Module 11: Web Analytics
  • Getting started with Google Analytics
  • Navigating Google Analytics
  • Traffic Sources
  • Content
  • Visitors
  • Goals & Ecommerce
  • Actionable Insights and the Big Picture
  • Live Data
  • Demographics
Module 12: Content Marketing
  • Introduction to Blogs
  • Setting up your own blog
  • The importance of SEOs
  • Content curation & the art of content planning
  • Creating a compelling personality for your content
  • How to monetize your blog
Module 13: Affiliate Marketing
  • Introduction to Affiliate Marketing
  • Partnership with Affiliate Networks, Adsense & Ad Networks
  • Setting Up an Affiliate Website
Module 14: Mobile Marketing
  • Importance of mobile marketing
  • in current scenario
  • Fundaments of mobile marketing
  • Forms of mobile marketing
  • Geo-targeting campaigns for mobile users
  • Measuring and managing campaign
  • App & Web - Mobile advertising
  • Content marketing
  • Mobile targeting and segmentation
  • SMS marketing
  • Case Studies on App advertising
Module 15: Video Marketing
  • Importance of video marketing
  • Understanding video campaigns
  • YouTube marketing (Video Ads)
  • Types of YouTube Ads
  • In-display and In-stream ads
  • Using YouTube for businesses
  • Developing YouTube marketing strategies
  • Video Ad groups
  • Targeting options
  • Understanding bid strategies
  • Bringing visitors to your website
  • via YouTube videos
Module 16: Adsense & Blog Marketing
  • What is blogging?
  • What is AdSense program?
  • How to earn money through blogging?
  • Tricks to get AdSense approved by Google
  • Google AdSense account setup and integrating with analytics
  • Placing ad codes on blog or website
  • Alternative Ads websites that can earn you money

Digital Marketing Certification

Obtaining Digital Marketing Certification is essential to becoming an expert in Internet Marketing. Our Institute gives the best training, and we provide a certificate after completing the course for all our participants.

Google Google
Google Adwords Google Adwords
Google Analytics Google Analytics
Google Tag Manager Google Tag Manager
Bing Ads Bing Ads
Inboud Inboud
Zuaneducation Zuaneducation
Hoot Suite Certification Hoot Suite Certification
  • Any Graduate / Diploma / ITI Course
  • Basic Computer Skill and Internet Knowledge
  • Basic Communication Skills
  • Knowledge about Business & Marketing
  • Freshers and College students - irrespective of educational background
  • SEM & PPC Executives, Marketing & Advertising Professionals
  • Product and Brand Managers
  • IT Professionals
  • Business Owners
  • And those who have passion in Digital Marketing
  • Well-Structured and Industry-Relevant Course Curriculum
  • Experienced and Dedicated Faculty Members
  • Exposure to Live Projects from Day One
  • Periodic Evaluation and Feedback
  • Placement Assistance on Successful Completion
  • 45 Days with Flexible Timing
  • 2 Hours/Day for Weekdays Class
  • 4 Hours/Day for Weekend Class
  • Live Instructor-led Online Training also available via Skype and Teamviewer

Get Placement by Zuan

Begin your career with our digital marketing certification; our online and classroom training classes will guide you to get a placement at the top digital marketing companies for several job profiles.

FAQ